10/27/2023
Poinsettia Watch;
Last week we left our history lesson with Paul Ecke Sr. This week I'll tell you about the man that during his era of ownership, skyrocketed poinsettias to the official Christmas plant.
Paul Ecke Jr. was born into the Ecke family business in 1925. He learned and grew up with poinsettias but felt called to duty and served with the U.S. Navy during World War II and the Korean War. When he returned from his service, he began preparing himself to take over the family business by achieving a horticulture degree from Ohio State University in 1949. While working with his father, he could see the future of poinsettias was not to sell them as cut flowers but to expand selling the cuttings to greenhouse growers across the nation and Europe, in 1963 Paul Jr. took over the business and with affordable air shipping prices instigated his vision. He began by growing poinsettias not in fields but in greenhouses and recruited the brightest plant breeders and horticulturist he could find into the business, together they developed a secret grafting technique that made poinsettias not only last longer but also introduced desired color traits and growth patterns. THIS was one of the most important achievements in the history of the poinsettia.
Still the poinsettia was not widely known as the Christmas flower. Knowing that the main market for flowers are women, he had the idea to provide poinsettias to women's magazines for their Christmas additions, of course that meant he had to figure out how to get them to bloom off season since the magazines took pictures in the spring for Christmas, but soon he did figure it out and the plants made their debut in full color of the magazines. It was instant success, but Paul Jr. had even bigger plans! As fate would have it, just at that time, television had gone to color from black and white, with the Ecke Ranch being in Encinitas California, he took the bright red plants to the set of the Johnny Carson Show and local news sets, you can imagine seeing the beautiful poinsettias in full color for the first time, and again the success advanced the thought of them as a Christmas flower even further, BUT it was one very famous singer that promoted it into the official Christmas flower and his name was none other than, Andy Williams! For those who are too young to remember, Andy Williams was famous for his Christmas specials and was one of the most popular vocalists during the 60's and 70's. Millions of people across the nation (including me) watched him perform on his beautiful and elaborate sets in full color every Christmas, and Paul Ecke Jr. made sure Andy's sets were filled with bright red poinsettias. From the first color episode, that was it! And everyone wanted poinsettias!
Paul Jr. was a man of excellence and always made people his priority. He loved his family and his family business and had the motto "we never give up." He took the Ecke Poinsettia Ranch to next level with his selection of excellent breeders, horticulturist and tech advisors. No grower was ever too small for them to return a phone call with growing advice, of which, I was blessed to be one. Paul Jr. mimicked the time in the 1960's and 70's of my own dad here at Colony, perhaps part of the reason I am so fond of their story.
Paul Jr. passed away from pancreatic cancer in 2002, in his obituary, true to his character, instead of "in leu of flowers" which he didn't like, in his tribute it was worded..."send flowers to someone you love."
Next week I'll tell you about the fourth and final generation of Eckes, his success and sad end.
At colony, poinsettias continue to become more and more red. They look great and are going to be big! Will they be ready for the photo sessions in two weeks? Stay tuned!