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Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 6pm Sunday 1pm - 5pm

White Lace and Promises

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United States
Knoxville, TN
White Lace and Promises

Full Service Bridal Boutique in Knoxville, TN specializing in bridal gowns, accessories, and bridesmaids dresses! We seek to know each bride.
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At WLP we genuinely care about you, your wedding and your story! We only work with the best designers in the industry, and we carefully choose our inventory to accommodate every type of bride, venue and budget. You'll feel like you've shopped at tons of salons without actually having to! Our mission at White Lace & Promises is to offer the best experience, selection and sincerity for every bride.

Buying your wedding gown should be the ultimate shopping experience for any girl, and we want to ensure that it is. Here are a few things to know as you prepare to start shopping!

09/13/2024

Never underestimate the power of a statement sleeve! We’re loving these lace sleeves from Meredith’s dress—they elevate the whole look to another level! ✨

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09/09/2024

Something borrowed, something blue! 💙

Sky blue is all the rage this year, and we’re loving it. Make your bridesmaids your ‘something blue’ for a chic and stylish touch on your big day!

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09/06/2024

Swooning over these gorgeous images by 😍 We want your big day to feel as uniquely you as possible, from the grand moments to the smallest details!

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Calligrapher: Monarch
Transportation: TN Luxury Coaches

09/03/2024

Check out the average shipping timeline for gowns!

PRO TIP: We recommend giving yourself approximately a year to allow PLENTY of time for alterations. 💍

08/30/2024

We can’t get enough of this trend of altering your mom’s wedding dress! 🤍 It’s a heartfelt way to honor her legacy. 🕊 We helped Grayson bring her vision to life, and we can do the same for you! The transformation is stunning!

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08/28/2024

FAQ: What happens during a bridal appointment? 🕊️

You will be working with a professional bridal consultant who will guide you through the amazing journey of finding the dress! We begin every appointment with a tour of the store and an interview to make sure you and your consultant are on the same page for your vision. You will select 4-5 dresses to begin and then your consultant will pull more for you based on your likes and dislikes. Your consultant will be available to help you get the dresses on if you require, and she will clip you into the dress so you can see the ideal fit.

Once you find your dream dress she will take your measurements to find your size and we will order your gown!

08/26/2024

The start of a beautiful forever together 🕊

Thank you, , for allowing us to help you find your dream dress. Ready to find yours? Schedule an appointment at WLPBride.com.

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08/21/2024

This bride. That dress. Those details. looked absolutely stunning on her special day. Thank you for trusting us to find your dream gown. 🤍

Ready to find yours? Visit WLPBride.com

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08/19/2024

TRENDING STYLE 🌟 Puff-sleeve wedding dresses are having a major moment! This trend exudes romantic elegance with voluminous sleeves that add a touch of drama and femininity.

08/16/2024

Looking for a gown that’s as unique as your love story? We have something for everyone! Hannah looks stunning & is giving boho, whismical vibes in her WLP gown!

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08/14/2024

It’s the small details that make all the difference!

White Lace and Promises offers a selection of accessories such as bridal jewelry, veils, and headpieces to add those special details to your big day!

08/12/2024

We are loving the multi-colored bridesmaid trend! It creates unique ensembles with varied styles, fabrics, and colors. Although it’s beautiful, planning it can be trickier than matching dresses. Hallie absolutely nailed it, and here’s how you can too!

✨ Craft a color palette: Research and play around with different color palettes beforehand to make sure you know those colors look good together.

✨ Pre-select options: Guide your bridesmaids with a set options to ensure consistency. Decide on a particular style, fabric, hemline, or neckline that you would like them to go with.

✨ Unify with accessories: Tie the looks together with matching accessories or bouquets.

✨ Listen to your crew: Consider their preferences for a confident and beautiful bridal party.

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08/09/2024

Mark your calendars! 🗓️ Itty Bitty Bling is coming to White Lace and Promises on Sunday, August 25th, from 1-5 PM. Make your bridal appointment even more memorable with a little extra sparkle! ✨

08/07/2024

Throw your dress into sport-mode! From day to night, Mrs. McKamey shines in her WLP gown. 🤍 Customizable dresses mean you get the best of both worlds: timeless elegance for the ceremony and comfort for the reception.

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08/05/2024

This new arrival has us clutching our pearls! White Lace and Promises has a wide variety of dresses that are ‘yes’ worthy.

Schedule an appointment at WLPBride.com.

08/02/2024

🧚‍♀️ She was a fairy 🧚‍♀️ Step into a fairytale with these enchanting photos from Sarah and Reed’s big day! 💫

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07/31/2024

✨ FAQ: How much are the gowns on average? ✨

The cost of the gown will vary depending on the designer. We have gowns that start at $1200.00 and we go up to $5500.00. The average gown price is between $1800.00 and $3000.00. We have a sample sale section with around 40 dresses that have been marked down to be sold as is that range from $900-$2200.00.

07/29/2024

✨2024 Trend Alert! Changing into another dress at the reception is all the rage. Bonus points if it’s your mom’s vintage wedding gown.

Will you be partaking in this trend?

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07/26/2024

POV: you just entered your newlywed era. ✨ We are absolutely obsessed with how captured the romance and nostalgia of this special day.

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07/24/2024

Happy International Self-Care Day! ✨ Here are some self care tips to try out the day before your wedding! 💆‍♀️

Share some of your favorite self care and beauty tips for our brides-to-be! 👇

07/22/2024

💌 Don’t forget about our YWAC promotion in honor of Kylie’s birthday month. Get 20% off when you bring in a donation item for Young William’s Animal Center in the month of July. Check out the items we are accepting!

Visit our website, Wlpbride.com, to book!

07/17/2024

You’ve already said ‘yes’ to the man of your dreams, so it’s time to say ‘yes’ to the dress of your dreams! ☁️✨ Here are some lovely women who recently found their dream gown. 🤍

07/15/2024

It’s all about the details! Our stunning bridal accessories are the cherry on top! ✨🍒

Book a dedicated accessories appointment at Wlpbride.com.

07/12/2024

Kylie, we love and miss you more than words can say. 🕊️🤍 You and your family are in our hearts this month.

In honor of Kylie, please consider donating to YWAC this month. We welcome all items such as animal treats, toys, or accessories, however they must be included alongside one of the items from our list to qualify you for 20% off your gown purchase in July. 🤍

07/10/2024

Save now, read later. ✨🤍 Stay on track with your wedding plans using our checklist! From ‘yes’ to ‘I do,’ we’ve got you covered. 💍

07/08/2024

Wife > Fiancé. 💍 Find the perfect dress for your big day at White Lace and Promises! 👰

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07/01/2024

Dresses you can live, breathe, laugh, flow, and dance in are so important, especially during the spring and summer seasons. 🌸 Kate absolutely shines in this organza dress by Jenny Yoo. ✨

Not sure what material is best for you? Ask our knowledgeable team members during your appointment and they will point you in the right direction! 🤍

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Bride: little_kate89
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06/28/2024

In honor of our beloved Kylie’s first heavenly birthday, we’re hosting a donation drive throughout July. Kylie was a huge animal lover, and we want to honor her legacy with this initiative. 🤍

Bring in one of the listed donation items during July to receive 20% off your gown purchase. Swipe to see the list of accepted items.

Let’s make a difference in these animals’ lives for Kylie. 🤍

06/24/2024

We are swooning over these images by of . Such a beautiful day to celebrate the immense love between these two.🤍💍

It is an honor to have been a part of your big day! ✨

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Address

8025 Kingston Pike Ste 4
Knoxville, TN
37919

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 6pm
Sunday	1pm - 5pm

Website

http://www.wlpbride.com/

Alerts

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Videos

✨ Dreaming of the perfect dress? One of our newest arrivals just might be ‘the one’! Book an appointment at Wlpbride.com.

We just simply had to hop the trend because Paige and Tommy’s first look was truly heartwarming. 🥹🤍 We are forever honored to be a part of these special moments.✨ Photography: @alainarenenphoto Planner @mweventsknoxville Venue @thepressroom_knoxville Cathedral St. John’s Cathedral Groom Attire @menswearhouse Florist @lisafosterdesign Cake @allmixedupcakes Catering @citycatering_knoxville Makeup Artist & Hair Artist @bangsandblush_ Decorations @eventlitknoxville Second Photographer @elijahlightfoot_

You’re probably gonna want to save this one for inspo. 😍 @_kayleelovell had the boho wedding of our DREAMS. 🌿 Photography: @kyoung.photo Bride: @_kayleelovell Venue: @thelakehouse_tn MUA: @baylieholnbach Florals + planning: @sweetpeonyllc Dj: @amplifiedmobiledj Hair: @hairby_lilliangk Video: @filmsbyjulieandchris

The Newports had the most perfect spring wedding. 😍💐 The vibes are absolutely immaculate.🤌 What is your favorite season for weddings? Photography: @makenziehamiltonphoto Bride: @shark_kate_oohaha Videography: @t55films Venue: @hiddenspringsvenue Planner: Valerie Baker @oakandwilloweventco_ Florals: @bloom_andblossoms Hair: Mindy Austin @mb.hair.chatt Makeup: @glamxemmacollinsking @emmacollinsking11 DJ: @mostellermedia.co Tan: @thesprayspot

Planning a wedding is like painting a picture of your personality, and we love seeing it all come together. Shelby and Jonathan’s first look at the Oliver Hotel in downtown Knoxville perfectly captured their love story. I think we all can agree, it just FEELS right! Photography: @erickadeannaphotography Planning: @emerald.cut.events Venue: @jacksonterminalevents Bride: @auntshelbs Hair: @hairbyhali_ First look location: @theoliverhotel Makeup: @cherithbrookebeauty Getting ready location: @sterchilofts DJ: @djdontay42

Calling all lace lovers 🤍 Who else is in love with this stunning floral train?

In honor of Mother’s day this weekend, this is your reminder that we offer a wide variety of mother of the bride gowns. Let’s discover a dress that will make the day truly unforgettable and one that celebrates your role in this beautiful love story. 🤍 Shop our selection of stunning gowns in store or on our website at WLPBride.com 💍

@acgoodmanphoto captured the full spectrum of emotions at this beautiful wedding. These candid shots capture the sweet and authentic moments that make your wedding day truly priceless. 💍 Photography: @acgoodmanphoto Venue: @the__julianna Bride: @kaileyy15 Groom: @espinion Planner: @mbmynatt Hair: @hairbyleeanneh Makeup: @caseysmithartistry @lesleymedlin.knoxvillemua Florals: @echelonflorist

In honor of Taylor’s new album today, here are Taylor Swift eras as WLP dresses! 💜🪩 Which era is your favorite? ✨

Pearls, bows, and corsets, oh my! We are absolutely loving these wedding dress trends trends right now.✨ Which is your favorite?🤍

What brides asked for VS what they picked out! Which is your favorite? 1,2, or 3? Vote in the comments!👇

It’s the pearls for us.✨ Please note: We are open today 12-6pm. Stay warm and safe!

Lady’s and gentlemen…her✨ We are swooning over this gown by @jennyyoonyc - Style: Juliette🕊

Introducing the Apulia Collection by Madi Lane Bridal. A collection of luxuriant Italian crepe in sleek and stylish finishes making a heavenly first impression. The modern and minimalistic assortment is simple and elegant like the picture perfect backdrop of Alberobello, where the collection came to life. Apulia has a sophistication and symmetry like no other, from the thick and silky crepe which appeals to brides with bohemian inclinations. Find your dream dress by booking an appointment with us at WLPBride.com🕊

Meet Jaye, a modern revamp of Madi Lane Bridals very popular Maddox gown crafted with high-quality lightweight crepe fabric.🤍 She is best known for her contemporary flair and added charm. A clean-cut off-shoulder neckline with contemporary crossover cuffs pleated into side seams sweeps and flatters her bride’s chest. This gown is absolutely gorgeous.✨ Interested in trying this dress on? Book an appointment with us at WLPBride.com! Style: @madilanebridal - JAYE

From sizes 2-28, @madilanebridal’s OASIS collection is designed to empower every bride to feel their most beautiful and confident selves. Looking for the dress of your dreams? Book an appointment with us at WLPBride.com🤍