Loveliest

Loveliest Knoxville’s only private bridal boutique. Mother/daughter owned. The loveliest dresses and boutique!
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We’ve helped so many brides find their dream dress at Loveliest and created memories that will last a lifetime while wea...
06/16/2024

We’ve helped so many brides find their dream dress at Loveliest and created memories that will last a lifetime while wearing their special gown.

And one year ago today, I experienced the same as I walked down the aisle as a bride. ✨

When I found my gown at Loveliest, I never dreamed I would work in the bridal industry—much less own and work in Loveliest with my mom (talk about the stuff of dreams!)

I look back and sometimes wonder how it all came together with planning a wedding, buying a business, and learning how to run it and provide brides with the same intentional experience I’d had. It was a huge, life-changing decision—one that I talked over and over with my fiance, Paul.

He was there at the beginning cheering me on to go for this opportunity. He was there through all of the ups and downs of owning and running a small business.

And he was there at the end of the aisle waiting for me on our wedding day.

The first year has flown by but been oh so sweet! I can’t wait for all the adventures in store for us! Happy first anniversary to my forever dance partner!

Dress: Loveliest Bridal (Justin Alexander
Veil: Sara Gabriel
Venue: Grayston Presbyterian, The Foundry
Planner: Heels and Veils
Flowers: Lisa Foster
Hair & Makeup: Grow
DJ: Jim Ogle
Photographer: Shane Hawkins
Cake: Regina Long
Chairs: The Perfect Chair

Happy Mother’s Day to all the moms out there! We are blessed to be a part of so many sweet moments between mothers and d...
05/12/2024

Happy Mother’s Day to all the moms out there!

We are blessed to be a part of so many sweet moments between mothers and daughters at our boutique! It truly is an honor to service our brides and their families!

And an especially happy Mother’s Day to my mom, Margaret, who is the mother of our mother/daughter duo at Loveliest! The boutique wouldn’t be what it is without her! I’m grateful every day for her as a mom, a business partner, and my best friend! 💕 Working with mom is such a blessing!

We absolutely LOVE seeing brides on their wedding day and sharing our Real Loveliest Brides with you! Today we’re featur...
05/10/2024

We absolutely LOVE seeing brides on their wedding day and sharing our Real Loveliest Brides with you! Today we’re featuring Caroline who found her loveliest dress with us!

She chose a beautiful Pronovias gown with exquisite details—from the delicate Swiss dot lace to the pearl buttons down the back. This gown was so soft, romantic, and dreamy and the perfect complement to her gorgeous outdoor spring wedding! The flowy skirt combined with a slit made this dress light and airy and unexpected!

And we love that she paired her dress with a handmade Sara Gabriel veil of delicate fringe lace! The veil was the crowning touch to her dress and looked like it was made to go with her gown! We couldn’t imagine a better pairing!

Caroline looked stunning in her dream dress, and we are so happy that she was a Loveliest bride!

If you’re a bride looking for your perfect gown, we’d love to help you find it! With our private appointments, you’ll work one-on-one with a dedicated stylist in a relaxing and beautiful space to make your shopping a memorable experience! We have a wide variety of styles and sizes to choose from so every bride can feel her loveliest!

Book an appointment with us through the link in our bio!

Ever wondered what an appointment with us is like?  We believe in creating private appointments that are relaxed and str...
05/07/2024

Ever wondered what an appointment with us is like? We believe in creating private appointments that are relaxed and stress-free so each bride gets the time, attention, and space she deserves to find her dream gown.

During your private appointment, we take the time to get to know our brides and really listen to what they are searching for in a wedding gown. And sometimes that means getting creative and helping them think outside of the box to customize a gown that’s just perfect for them!

That’s exactly what happened at Ciara’s appointment, a real Loveliest bride who came to us from out of town during her Spring Break and found her dream gown with us! We worked with Ciara to discover her style, stay within her budget, and create a wedding look that took her breath away!

We were SO happy to be able to create this special experience and gown for Ciara! She came in thinking she would just try some different styles on to see what she liked, and ended up finding the perfect dress with us!

Check out her full review below:

“My mom and I wanted to go see what dress styles looked the best on me while we were in the Knoxville area during spring break -- and I ended up finding my dress at Loveliest! Margaret and Sarah were so, so helpful and went ABOVE AND BEYOND to find and customize a dress that captured my vision and that was within my budget. I am so grateful that Loveliest was my first bridal shop appointment, Margaret and Sarah create such a comfortable, personalized, and welcoming atmosphere. They are genuinely such kind people! I couldn't recommend this shop enough.”

If you’re looking for a private wedding dress shopping experience that’s tailored to you with knowledgeable stylists and a wide variety of dresses and accessories to choose from, then book an appointment with us!

Sarah and I had the pleasure of being guests at Tennessee School for the Deaf yesterday for a luncheon given by the scho...
03/26/2024

Sarah and I had the pleasure of being guests at Tennessee School for the Deaf yesterday for a luncheon given by the school in appreciation to the community and local businesses in the area. The children were our servers and then presented a program and even taught us some sign language!
They were so professional and so cute in their outfits and really worked hard. Thank you to Jeanne Fair for inviting us as Island Home residents and business owners of Loveliest Bridal. It was such a lovely day!💜

Beauty.  Grace.  Timelessness. These are the words that we often hear from our brides describing how they want to look o...
03/25/2024

Beauty. Grace. Timelessness.

These are the words that we often hear from our brides describing how they want to look on their wedding day. And we love when they share their inspiration images of wedding dress looks with us!

And that got us to thinking about gowns we have in our boutique that have clearly been inspired by famous wedding dresses and brides---just like Grace Kelly’s iconic wedding dress and our Ceeylo gown by Pronovias!

When actress Grace Kelly married Prince Rainier of Monaco in 1956 she needed a gown fit for a princess! She wore a custom-made gown of antique lace, silk, and taffeta. A high neck, long tapered sleeves, cummerbund waist, and full skirt made this gown fit for royalty, and took 35 wardrobe department specialists from MGM 6 weeks to create under the direction of famous costume designer, Helen Rose.

For a similar wedding look, we have Ceeylo by Pronovias in our collection, with a similar lace bodice, high neck and sleeves, full satin skirt, and cummerbund waist. This gown is STUNNING for brides who want a modest and classic ballgown, and especially beautiful for fall and winter brides. For brides getting married in a cathedral like Grace Kelly, this would be gorgeous!

What famous wedding gowns do you love?? Tell us in the comments below!

Ever wonder what an appointment with us is like?  Check out this glowing review from a recent Loveliest bride, Sarah G.!...
03/01/2024

Ever wonder what an appointment with us is like? Check out this glowing review from a recent Loveliest bride, Sarah G.!

We actually spoke with Sarah on the phone before her appointment when she called with some questions about trying on gowns. She said she had seen TikTok videos talking about how awful dress shopping experiences could be—everything from not having dresses anywhere close to a bride’s size to the bride even feeling judged and pressured by stylists.

We assured Sarah that first and foremost, we wanted this to be a fun, relaxing, and stress-free experience! We don’t call ourselves Loveliest just because we have lovely dresses—we also believe in creating a one-of-a-kind private shopping experience for each and every bride that takes the stress and pressure out of finding a gown! We also assured here that we have gowns in a variety of sizes and styles!

Sarah looked AMAZING in every gown she tried on! But there was one gown that made everyone’s jaw drop and had the WOW factor she was looking for! Sarah went from being nervous about coming in, to taking everyone’s breath away and saying yes to the most incredible dress!!

THAT is what Loveliest is all about!! We want to make this experience lovely, and help you find the dress that makes you feel the most beautiful! Sarah actually had other appointments booked for the day, but ended up cancelling them!

That’s right—it was her first AND only bridal shopping experience and she found “the one” and knew it was her dream dress!

If you’re a bride looking for your dream gown, we’d love for you to book an appointment with us and see why our brides rave about us and our dresses! You can book your loveliest appointment at the link in our bio!

We love sharing photos of our brides and today we’re featuring Real Loveliest Bride, Brooke! She came to us looking for ...
03/01/2024

We love sharing photos of our brides and today we’re featuring Real Loveliest Bride, Brooke! She came to us looking for a gown that was romantic, ethereal, and timeless. Brooke was such a sweetheart during her appointment, and you could tell she had an artistic eye and wanted a gown that captured her dreamy artist’s style.

Long sleeves or a dress with a unique touch was a must for Brooke! She came in with an inspiration photo of a dress we didn’t carry, so we put our heads together and started brainstorming. Through styling her and listening to what she liked and didn’t like, we helped her find THE dress that stole her heart. It was equal parts romantic, and classic, with just a touch of bohemian—exactly what Brooke was looking for!

We are so happy we could make Brooke a Loveliest Bride! She’s a beauty inside and out!

We love helping brides find their dream dress and being part of that special moment! Are you a bride searching for your wedding gown? Do you dream of finding a dress that’s classic and unique at the same time? Well, we can help you find your loveliest dress yet!

To book an appointment with us, click on the link in our bio!

Are you looking for a designer wedding gown at a GREAT deal?  Can’t wait to walk down the aisle so you need a dress ASAP...
01/29/2024

Are you looking for a designer wedding gown at a GREAT deal? Can’t wait to walk down the aisle so you need a dress ASAP? Look no further than our special 2-day event Sample Sale that we’re hosting February 18-19! At this sale, we will have a select number of our samples available for purchase that same day for a reduced price of what they normally retail for---anywhere from 30 to 80 percent off!

Want to attend our sample sale? Here’s what you need to know:

🤍 This event is by appointment only. Book your appointment online through our website for Sunday, February 18 or Monday, February 19, 12:00 pm to 6:30 pm.

🤍 Not your typical Loveliest appointment (45 minute appointment—decisive brides, this is your time to shine and find your dream wedding dress!)

🤍 $25 required to book your appointment. If you say yes to the dress at the Sample Sale event, your $25 goes towards the purchase of your dress!

🤍 No more than 4 guests permitted at the appointment.

🤍 Credit card or cash only. No partial payments or checks.

🤍 No holds or carryovers. Dress must be purchased that day to get the Sample Sale pricing.

🤍 Sample Sale gowns are not perfect and may require some minor repairs or cleaning, but they are in good condition.

🤍 No regular stock gowns will be available to try on, only gowns in the Sample Sale.

🤍 Sample Sales are best for the bride who has narrowed her search down and knows what she is looking for! This is not a time for a first-time bridal gown shoppers.

Be sure to follow our page and watch our stories for all of the latest on the Sample Sale!

While the snow falls, we’re looking back on this beautiful January wedding from last year of one of our Real Loveliest B...
01/16/2024

While the snow falls, we’re looking back on this beautiful January wedding from last year of one of our Real Loveliest Brides! 🤍

We love how our bride wore a simply elegant gown with a touch of sparkle, and then paired it with a luxurious fur stole for her going away photos! Plus, there was even a dusting of snow for their send off! ❄️

Swipe to see these lovely photos that will warm your heart on a cold day!

And brides, if you’re planning a fall/winter wedding now is the perfect time to start shopping for your dress so you have the most options! We’d love to help you find your dream dress and believe every bride deserves the loveliest experience we offer!

With us, you have a private appointment with a dedicated stylist and the entire boutique to yourself! That means no sharing of mirrors or dresses, and a completely relaxed and stress-free environment for you and your closest friends!

Check out our appointment availability and book online at the link in our bio…

What kind of experience do you hope for when you think of shopping for your wedding dress?One that’s high-pressure, high...
12/28/2023

What kind of experience do you hope for when you think of shopping for your wedding dress?

One that’s high-pressure, high-stress, and takes a chunk out of your wedding budget?

Probably not.

We believe that your wedding dress shopping experience should be as lovely as the dress, AND that the dress doesn’t have to break the bank for it to be a jaw-dropping gown that makes you feel amazing. That’s the approach Loveliest was founded on, and one we’ve continued to build upon with hundreds of happy brides finding their wedding dress with us!

Just check out Real Loveliest Bride Dana’s amazing review of her experience with us to get a taste of what Loveliest is all about!

“If I could give them 10 stars, I would. These ladies were amazing! They made me feel so beautiful in every dress that I tried on. They are so knowledgeable, sweet and helpful! They encouraged me to pick some gowns that I wouldn’t have originally chosen and I am so glad they did. They weren’t pushy about making a sale at all and the dresses I tried on, they made sure were in my budget. I was able to find my dress (that I never would have chosen but blew me away when I tried it on) and my veil in the same appointment! I highly recommend this shop to every future bride.”

We would LOVE to help you find your dream wedding dress! When you book with us, you will have a private appointment with a dedicated stylist who wants to help you feel your loveliest! Book online through the link in our bio to make your appointment!

We’re looking back on some of our favorite bridal portraits we’ve received, and Lila’s photos STILL take our breath away...
12/15/2023

We’re looking back on some of our favorite bridal portraits we’ve received, and Lila’s photos STILL take our breath away! Lila got married last November at Wightman Chapel in Nashville, Tennessee and had these stunning portraits taken.

She chose a simple Pronovias crepe gown with delicate rhinestone beading along the neckline and paired it with her custom Sara Gabriel veil with horsehair hem and beading along the edge. Her bridal look was classic elegance through and through! We love how she chose to style her wedding look as well as her gorgeous venue! Swipe to the end to see more!

Brides, consider having bridal portraits made before your wedding day! This is a great chance for you to see your wedding day look come together and how it photographs. Plus, you’ll have a chance to work with your photographer ahead of your wedding day so you’ll be even more comfortable for photos on the big day! And the bonus is that you get stunning portraits like these to last a lifetime!

If you’ve had bridal portraits (or wedding pictures!) made and would like to be featured as one of our real Loveliest brides, you can message us your gallery link! We’d love to see your photos!

DM us or email us at [email protected]

📸: Laura K. Allen Photography

Sometimes in the process of trying to find your dream dress, you end up finding TWO dresses. But if wearing two dresses ...
11/08/2023

Sometimes in the process of trying to find your dream dress, you end up finding TWO dresses. But if wearing two dresses on your wedding day isn’t in your vision or budget, how do you decide which one is right for you?

Thats where we come in.

At Loveliest, we have a team of dedicated bridal stylists who know their craft and LISTEN to each bride so they can help advise and guide a bride to the dress she feels the MOST beautiful and confident in.

Read what our recent bride Sarah had to say about her experience with us…

“My experience here was what every bride-to-be dreams of! The lovely Margaret and Sarah were SO helpful and supportive throughout the entire process. The dress selection is out of this world! There are several selections for any style. My being stuck between two dresses was so stressful! However, these ladies talked me through it and offered wonderful advice. I would recommend any bride make a stop here during their dress shopping experience!”

Whether you’re just beginning your wedding dress shopping or you’re in the thick of it and looking for some guidance, we would love to help you! We offer a private shopping experience where you have the entire boutique to yourself, which means a relaxing, stress-free time for you to find your most special dress. We believe this should be a fun and joyful time for a bride!

We’ve helped hundreds of brides
find their dream dress, so book an appointment with us and we’ll help you find yours!

We’re gearing up for the holiday season at Loveliest! That means new dresses arriving every week, and appointments booki...
11/06/2023

We’re gearing up for the holiday season at Loveliest! That means new dresses arriving every week, and appointments booking up quickly with family and friends coming into town!

Be sure to note our holiday hours when you’re booking your appointment with us!

We will be closed Nov. 22-23 for Thanksgiving with our families. BUT we still have a few spots left for Friday and Saturday of Thanksgiving weekend that you can book!

We will also be closed Dec. 24-Jan. 1 for the Christmas and New Year holidays and to give our team a chance to rest, relax, and recharge for all of our 2024 brides!!

Book your private bridal appointment with us online through the link in our bio! We would love to help you find your loveliest dress!

It may be a dreary Monday, but we’re all smiles over here looking at photos of our October brides!Congrats to stunning r...
10/30/2023

It may be a dreary Monday, but we’re all smiles over here looking at photos of our October brides!

Congrats to stunning real Loveliest bride and her hubby on their gorgeous fall wedding last weekend!

Kelcey walked down the aisle in a gorgeous dress that was made for her! We knew when she said yes to her Lovliest that she would look her absolute best on the day she said yes to her Wesley at the alter. 💕 She is the true “Princess Bride” from a fairytale!

Congratulations and we wish you both a lifetime of happiness together!

A Monday moment for the dress…And doesn’t she look stunning paired with the custom mirror that our friends at Marsh Made...
10/23/2023

A Monday moment for the dress…

And doesn’t she look stunning paired with the custom mirror that our friends at Marsh Made Design made for The Glass House bridal suite?

It’s no secret that we love our brides, but we are also so lucky to work alongside so many talented people to make every wedding dream come true.

If you’re in the wedding industry and follow us, drop a comment below and share what your passion is so we can help connect our brides!

⬇️⬇️⬇️

Sometimes finding the right wedding dress shop is as important as finding the right wedding dress for your special day. ...
10/19/2023

Sometimes finding the right wedding dress shop is as important as finding the right wedding dress for your special day. We were SO happy to be a part of real Loveliest bride Danielle’s wedding journey when she found her dream dress with us!

Every bride and her story is so unique, and we love when everything falls together perfectly, as Danielle shared in her recent review…

“Loveliest was the first bridal boutique I stepped foot in last November as I began my search for my perfect dress. After having to reschedule my initial appointment a few times due to covid/travel conflicts, I was ready to try on ALL of the dresses, and I was greeted with that same energy upon arrival.

Kim was great to work with and made my shopping experience so fun and memorable (even when I happened to step into "the one" as my third try-on).

The assortment of dresses at Loveliest is incredible, and I felt like I had the opportunity to try on a little bit of everything to really solidify my vision for wedding day. My beautiful gown happened to be an off the rack sample, which fell right within my budget, and it fit so well. I lit up as soon as I tried it on last fall and I had that exact same experience stepping into it on wedding day.

I would highly recommend Loveliest to any bride looking for a private shopping experience, a great team to work with, and a beautiful selection of dresses!”

Ready to find your dream dress? We have a selection of dresses you won’t find anywhere else in town, plus the best experience of getting to try them on with the entire shop to yourself! Book your private appointment with us now through the link in our bio…

✨One year ago✨One year ago today, Mom and I said yes to one of the biggest adventures we’ve ever had: owning a bridal bo...
10/17/2023

✨One year ago✨

One year ago today, Mom and I said yes to one of the biggest adventures we’ve ever had: owning a bridal boutique.

We NEVER thought we’d be doing this in a million years. We were just a mom and a daughter shopping for my own wedding dress.

I thought this would be the easy and fun part of wedding planning—but that wasn’t quite the case.

Every appointment I went to left me disappointed and discouraged. It seemed like everything that could go wrong did—stores not having any dresses that fit my vision of what I wanted, stylists that were unprofessional, and a high pressure environment that felt more like buying a car.

After one particularly disheartening experience, I was ready to throw in the towel.

But then I went to my last appointment at Loveliest Bridal, and everything changed. ✨

I walked in and had the whole boutique to myself with a private appointment and a stylist dedicated to me who actually LISTENED to what I wanted and helped me (shout out to Kim! 🙌🏻)

My experience was by far the BEST at Loveliest and I actually found my dress! Mom and I left with happy tears and overwhelmed at the tremendous blessing at finding Loveliest, this small wedding boutique just a few minutes from home that we’d never even heard of. Crazy how things work out!

Except things were about to change even more and draw us closer and deeper into Loveliest ✨

Through some amazing turn of events, we found out Loveliest was for sale. My dad suggested that my mom and I could buy it, run it, and work in it. We laughed. He didn’t. He was serious. And our first cheerleader from day one. I told my fiancé. He agreed and jumped on board—believing in me when I didn’t believe in myself.

The idea began to grow in our heads with a little small, “what if?” What if we could buy this business? What if we could work in bridal? What if we could do this TOGETHER?

And then the idea grew into a hope. Then into a desire to help brides. Then into pursuing a dream. And then one year ago we sat down with the owner, Anna, and signed the papers to make Loveliest ours.❤️

As my dad says, we went in to buy one dress and bought the store. And we couldn’t be happier or more blessed. ❤️

We are utterly smitten with these photos of real Lovliest bride  and her hubby’s perfect day at . This won’t be the last...
10/16/2023

We are utterly smitten with these photos of real Lovliest bride and her hubby’s perfect day at .

This won’t be the last we share of this gorgeous fall wedding captured by .photo or Molly’s beautiful gown.

Congrats Mr. and Mrs. Duff!!!

We get a lot of brides who come in looking for a dress that are overwhelmed from all of the choices, especially if they ...
10/06/2023

We get a lot of brides who come in looking for a dress that are overwhelmed from all of the choices, especially if they have been to a few shops already. Our goal is to make the shopping experience FUN and as low-pressure and personalized as possible.

This recent review from real Loveliest bride Kaitlin is a testament of the care and attention we give to every single bride that walks through our door.

When you shop at Loveliest, it’s a private appointment — which means you have the entire store, every dress, and all of our attention focussed on your experience. A customized playlist to get you and your crew hyped? We do that too!

Check out our nearly 200 five star review to see why coming to Loveliest to find your dream dress is more than just saying YES — it’s about the experience and memories made too.

Book your private shopping experience now through the link in our bio!

Talk about stunning!! 😍 Tara looked amazing in her wedding gown from Loveliest Bridal that was 2 looks in 1 dress! Not o...
10/04/2023

Talk about stunning!! 😍 Tara looked amazing in her wedding gown from Loveliest Bridal that was 2 looks in 1 dress! Not only that, her dress and topper were from 2 different designers, showing that with some creative styling you can transform a clean gown and make it uniquely yours!

We LOVE how Tara wore her Lis Simon gown with a Justin Alexander lace topper for her church ceremony and then for the reception went with a clean and sleek strapless look! (Yes, you can totally mix and match pieces from different designers!) Scroll through the pictures to see Tara’s completely different looks on her special day!

At Loveliest, we love working with brides to make their wedding gown dreams come true! And often it’s the accessories like veils, gloves, jewelry, and toppers that pull a look together and help the bride see her vision come to life! Those are the moments we live for!!

Come see us and let us help you find the bridal look you’ve been dreaming of! We’ll work our magic and put together a bridal style that’s perfect for you! We work with an amazing group of designers that create high quality, fashion forward pieces with timeless style. With so many beautiful pieces to choose from, we can help you find your perfect bridal style!

Book an appointment with us through our link in our bio!

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822 Sevier Avenue
Knoxville, TN
37920

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