Charlotte's Bridal and Formal Wear

Charlotte's Bridal and Formal Wear You haven’t experienced shopping at a Midwest bridal store until you’ve shopped with Charlotte's! You’re engaged, let’s get you dressed!

For over 70 years Charlotte’s Bridal has offered a wedding dress shopping experience like no other. Intimate, individualized attention from our stylists paired with our extensive collection of unique gowns ensures your perfect “I Said Yes!” moment in a relaxed and fun environment—We want you and your guests to feel special, pampered, and part of our family! We are a full service bridal shop locate

d in La Crosse, WI that specializes in unique wedding dresses, bridesmaid dresses, and menswear styles.

Let’s talk details—because we’re the experts on getting them just right! From the perfect hair accessory to that breatht...
08/14/2024

Let’s talk details—because we’re the experts on getting them just right! From the perfect hair accessory to that breathtaking veil, every element matters, and we’re here to make sure it all comes together flawlessly. 💫

Get the wedding day look you’ve been dreaming of with the boutique bridal experience at Charlotte's! 💍🤍

Just a last minute run through of some of the gorgeous gowns featured this weekend in our 7-8-9 Wedding Dress Sale—these...
06/06/2024

Just a last minute run through of some of the gorgeous gowns featured this weekend in our 7-8-9 Wedding Dress Sale—these & tons more will be super on sale! 👇👇

Snag your last minute appointment & celebrate your "yes!" with us this weekend: https://bit.ly/3yzh8qi.

Because everyone deserves to have an amazing group of friends and family supporting them on their wedding day—loving the...
06/05/2024

Because everyone deserves to have an amazing group of friends and family supporting them on their wedding day—loving these captures of Tarin & her bridesmaids. 🥹😍

Sarah Schultz Photography
Celebrations on the River

Our professionally trained stylists dedicate their time and care to making you feel special & celebrated. We focus on el...
06/05/2024

Our professionally trained stylists dedicate their time and care to making you feel special & celebrated. We focus on eliminating stress and anxiety, ensuring a joyful and memorable dress-shopping experience. Our love for our brides shines through in every interaction. Come see how we can help make your bridal journey unforgettable! 🤍✨

Plan your stress-free "yes!" today—we can't wait to celebrate with you in-shop soon! https://bit.ly/3p2CIMT

From June 7-9, we’ve marked down select wedding dresses to as low as $799! 🥂Looking for your dream wedding gown without ...
06/05/2024

From June 7-9, we’ve marked down select wedding dresses to as low as $799! 🥂

Looking for your dream wedding gown without breaking the bank? Don’t miss our 7-8-9 Wedding Dress Sale! Book your appointment now and let us help you say "yes!" for less: https://bit.ly/3yzh8qi 💖👰

Just think of us as your bridal BFF's—we're here for the laughs, the "oh, crap!'s" & all of the celebratory cheers & tea...
06/04/2024

Just think of us as your bridal BFF's—we're here for the laughs, the "oh, crap!'s" & all of the celebratory cheers & tears in between. No matter the moment, we're here to make your "yes!" the absolute best! 💍✨

We're only a few days away from our 7-8-9 Wedding Dress Sale—hundreds of dresses featured at $999 or less. Learn more at: https://bit.ly/3yzh8qi.

Cheers to Tracy & Katie on their perfect wedding day at The Barn on Southridge! This breathtaking sunset portrait is a t...
06/03/2024

Cheers to Tracy & Katie on their perfect wedding day at The Barn on Southridge! This breathtaking sunset portrait is a testament to your beautiful love. We are so honored to have been part of your special day. Wishing you endless love & happiness! 🥂✨

Liz Kohlmeier Photography

That "feeling" when you put "the" dress on...Yes, it's real! Finding your dress is like finding your person. There are l...
06/03/2024

That "feeling" when you put "the" dress on...Yes, it's real! Finding your dress is like finding your person. There are lots of cute ones out there, but there's something about your person & your dress that makes you feel different—& that's the difference! 😍✨

Searching for your dream dress? 🤍 You’re in luck! Our 7-8-9 Sale is happening this weekend—learn more & reserve here: https://bit.ly/3yzh8qi. We can't wait to celebrate you in-shop soon!

Petite floral details that make a big impact—our Eloise gown is the perfect addition to your outdoor wedding. Plus, this...
06/02/2024

Petite floral details that make a big impact—our Eloise gown is the perfect addition to your outdoor wedding. Plus, this gown is featured in our 7-8-9 Wedding Dress Sale! 🌸✨

Snag one of our last few appointments to shop the sale, June 7th–9th ONLY! Reserve at: https://bit.ly/3yzh8qi.

Quiet luxury at it's finest. 🤍In the last few weeks we have received so many new, beautiful wedding dresses. At Charlott...
06/02/2024

Quiet luxury at it's finest. 🤍

In the last few weeks we have received so many new, beautiful wedding dresses. At Charlotte's we pride ourselves on curating a vast inventory that features styles, sizes and price points for just about every bride! Start planning your "yes!" today by visiting https://bit.ly/3p2CIMT—we can't wait to celebrate you soon! ✨🎉

Our mission? To make you feel special, heard, and absolutely stunning in your dream dress! 💕 Anne's review of her experi...
06/01/2024

Our mission? To make you feel special, heard, and absolutely stunning in your dream dress! 💕 Anne's review of her experience with Stylist Katrina captures exactly what we strive for.

Discover why brides across the Midwest rave about Charlotte's! 🌟 Visit https://bit.ly/3p2CIMT to choose the bridal experience that's perfect for you.

Wanna get married tomorrow? You can! Every wedding dress in-shop is available for purchase direct from our collection. S...
06/01/2024

Wanna get married tomorrow? You can! Every wedding dress in-shop is available for purchase direct from our collection. So go ahead, find your dress, book that flight, and take your leap into forever with the one you can't live without. We'll be your hype-women from afar, celebrating you and your love every step of the way! ✨💖

Meet our Cassandra gown! 🤍This stunning fitted gown, fully adorned with lace and beading, will be part of our 7-8-9 Wedd...
05/31/2024

Meet our Cassandra gown! 🤍

This stunning fitted gown, fully adorned with lace and beading, will be part of our 7-8-9 Wedding Dress Sale. Seize your opportunity to say "Yes!" to this dress for less, June 7-9 only. Visit https://bit.ly/3yzh8qi to learn more—we can't wait to celebrate you! ✨💖

Will we ever not be obsessed with this dress? Probably not! 💕✨Psst, brides—this wedding dress and hundreds of others wil...
05/29/2024

Will we ever not be obsessed with this dress? Probably not! 💕✨

Psst, brides—this wedding dress and hundreds of others will be featured in our 7-8-9 Wedding Dress Sale, happening June 7th–9th. Learn more at https://bit.ly/3yzh8qi. We can't wait to celebrate you soon!

To the wonderful Jessica & Tanner—congratulations on your spring wedding! 🌿💞 Your love and joy are truly inspiring and w...
05/29/2024

To the wonderful Jessica & Tanner—congratulations on your spring wedding! 🌿💞

Your love and joy are truly inspiring and we couldn't be more grateful to you for including us in your love story. Here’s to a lifetime of love, laughter, and cherished moments. 🥂

Sarah Schmitz Photography

Meet your ultimate hype-women—our bridal stylists! They’re excited to give you the personal attention you deserve while ...
05/28/2024

Meet your ultimate hype-women—our bridal stylists! They’re excited to give you the personal attention you deserve while you find the most self-expressive garment you'll ever wear. ✨💍

Don't forget—our 7-8-9 Sale is happening June 7th-9th, with wedding dresses starting at $799! Learn more at: https://bit.ly/3yzh8qi

Ready to find your dream wedding dress? We're here to help! 🤍 With two Wisconsin locations, 350+ wedding dresses in-stoc...
05/27/2024

Ready to find your dream wedding dress? We're here to help! 🤍

With two Wisconsin locations, 350+ wedding dresses in-stock, and sizes from 2-36, your perfect "yes!" awaits. Choose your custom bridal experience at https://bit.ly/3p2CIMT! We can't wait to celebrate you & your love story in-shop soon! 💍✨

We are closed today in observance of Memorial Day.We take this time to honor those who have served and sacrificed for ou...
05/27/2024

We are closed today in observance of Memorial Day.

We take this time to honor those who have served and sacrificed for our country. We'll be back on Tuesday to assist you with all your bridal needs. Enjoy a safe and meaningful holiday!

Looking for the one? 🤍 Our 7-8-9 Wedding Dress Sale features hundreds of stunning in-stock gowns starting at just $799. ...
05/27/2024

Looking for the one? 🤍

Our 7-8-9 Wedding Dress Sale features hundreds of stunning in-stock gowns starting at just $799. Join us June 7-9 to find your perfect match. Book your appointment now at https://bit.ly/3yzh8qi—we can't wait to help you find your dream dress! ✨💍

Dearest gentle reader, feast your eyes on a few of our favorite Bridgerton-inspired wedding dresses! Each gown is design...
05/26/2024

Dearest gentle reader, feast your eyes on a few of our favorite Bridgerton-inspired wedding dresses! Each gown is designed to make you feel like the diamond of the season. 👑✨

Let us help you find the perfect dress for your fairytale wedding. Your dream gown is just an appointment away! Choose your ideal wedding dress shopping experience here: https://bit.ly/3p2CIMT.

Savannah Steiger Photography
Orange Door Weddings
Bittersweet Flower Market

Ready to find your dream dress? 🤍 Our 7-8-9 Wedding Dress Sale is calling your name! With hundreds of stunning in-stock ...
05/26/2024

Ready to find your dream dress? 🤍 Our 7-8-9 Wedding Dress Sale is calling your name!

With hundreds of stunning in-stock dresses under $1,000 from June 7-9, you’re bound to find the perfect gown. Learn more at: https://bit.ly/3yzh8qi—we’re excited to celebrate with you soon! 💖

Heartfelt congratulations to Erin & Jake on tying the knot! 💞 Erin, it was a true delight helping you find a dress that ...
05/25/2024

Heartfelt congratulations to Erin & Jake on tying the knot! 💞

Erin, it was a true delight helping you find a dress that mirrors your inner beauty & bright spirit. Your positive energy and radiant smile made every moment of helping you prepare for your wedding day special. Thank you for choosing us to share in your journey. Wishing you both a lifetime of love, joy, and wonderful memories! 🥂✨

📷:

Get ready, brides-to-be! Our 7-8-9 Sale is here to make your wedding dress dreams come true! For three fabulous days, yo...
05/24/2024

Get ready, brides-to-be! Our 7-8-9 Sale is here to make your wedding dress dreams come true! For three fabulous days, you can snag stunning in-stock wedding dresses at unbeatable prices:

• June 7th: Select in-stock styles featured at $799
• June 8th: Select in-stock styles featured at $899
• June 9th: Select in-stock styles featured at $999

This is one of our biggest and most exciting sales of the year, and these gorgeous gowns are sure to go fast! Visit https://bit.ly/3yzh8qi to learn more & reserve your appointment early. Don’t miss out on this amazing chance to say “yes!” for less!

At Charlotte's, we're dedicated to creating an intimate, joyful experience that mirrors the love story you're about to t...
02/27/2024

At Charlotte's, we're dedicated to creating an intimate, joyful experience that mirrors the love story you're about to tell. Let's find your dream dress together—in a setting that feels like home, but looks like a fairytale. 💕✨

Plan your visit to our shop today at https://bit.ly/3p2CIMT. We can't wait to celebrate you soon!

Clean, classy, edgy & timeless. How does one dress check so many of the right boxes? 😍😍New dresses are hitting the racks...
02/25/2024

Clean, classy, edgy & timeless. How does one dress check so many of the right boxes? 😍😍

New dresses are hitting the racks daily—see which bridal experience is best for you & start planning your visit to Charlotte's today! https://bit.ly/3p2CIMT

💍 Ring? Check. Dream dress? Let's check that off too! Visit our booth at Wedding World to start planning your dress-find...
02/24/2024

💍 Ring? Check. Dream dress? Let's check that off too! Visit our booth at Wedding World to start planning your dress-finding adventure—you could even win a discount of up to $1,000 off your wedding gown!

Visit https://bit.ly/3KbY7f4 to snag your last-minute tickets today—see you at the show!

Brides, don't miss your chance to personalize your fashion show experience at Wedding World 2024. 💖💍Click to hear Meagan...
02/19/2024

Brides, don't miss your chance to personalize your fashion show experience at Wedding World 2024. 💖💍

Click to hear Meagan & Brittany share more about what we have in store—we can't wait for you to experience all the ✨new & improved✨, & of course, celebrate you at the show!

Experience a new and innovative way to dress shop at Wedding World on Sunday, March 3 with Charlotte’s Bridal and Formal Wear! Wedding World is a fantastic opportunity for brides […]

✨Have you ever dreamt of trying on wedding dresses for fun?✨Let us make your dreams come true! We're searching for fabul...
02/17/2024

✨Have you ever dreamt of trying on wedding dresses for fun?✨

Let us make your dreams come true! We're searching for fabulous women to model our exquisite bridal gowns on February 23rd at our Eau Claire location.

If you're excited to strut your stuff and showcase our stunning wedding dresses, email us your first & last name, a selfie, and your availability at [email protected]. 💌 We can't wait to work with you!

In the heart of our work lies a simple truth: we love love. 💖Seeing your love stories unfold & being a part of your cele...
02/14/2024

In the heart of our work lies a simple truth: we love love. 💖

Seeing your love stories unfold & being a part of your celebrations is a privilege that fills us with gratitude. To our amazing brides—thank you for sharing your love with us & making our mission so rewarding. Happy Valentine's Day to each of you, from the bottom of our hearts.

-xo, Team Charlotte's

Address

208 Copeland Avenue
La Crosse, WI
54603

Opening Hours

Monday 11am - 5pm
Tuesday 11am - 5pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 9am - 5pm
Sunday 11am - 4pm

Telephone

+16087843493

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Our Story

Charlotte’s Bridal has been a destination wedding boutique serving the La Crosse, WI and surrounding areas for 70 years. Charlotte’s is so excited to be able to offer styles designed exclusively for the Charlotte’s Collection that are unavailable anywhere else! Our professionally trained stylists are excited to help you find your dream wedding dress, no matter who you are, who you love, or what your vision is.


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