What are the opening hours?

Wednesday 10am - 5pm Thursday 10am - 5pm Friday 10am - 5pm Saturday 10am - 5pm

All About the Gown

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United States
Lake Geneva, WI
All About the Gown

Mother-Daughter duo stocking cult favorites for badass brides
$1,500- $5,000

11/23/2024

For the bride who wants a touch of tulle // save + share these ideas if you’re planning your bridal look 🤍

💍

11/17/2024

Been gatekeeping these stunning B&W moments from wedding 🔥

11/13/2024

Swipe to pick your favorite back! 😍

11/11/2024

Our Serena dress captured beautifully by .lorraine

11/10/2024

Simple, yet stunning meet LENNON //

11/04/2024

‘Til death do us party 😎

11/02/2024

Meet one of our new arrivals FRANCESCA //
Wedding dresses / Wisconsin bridal / chicago bridal / 2025 weddings / Wisconsin bridal shop / luxury weddings

10/29/2024

Hannah in CLARITY //

Photographer:
Dress:
Venue:
Bride: .dallmeyer

10/22/2024

Stunning detail shots of our FORREST gown photographed beautifully by

Bride:

10/21/2024

Overflowing with love 🥂

Sophie + Wesley 🤍

10/18/2024

Selfies in LYSS //

✖️ Luxurious mikado fabric
✖️ Scooped neckline
✖️ Side illusion cutouts
✖️ Beaded bodice

10/14/2024

Throwing it back to Brie + Josh’s wedding day in Lake Geneva. TWO years later and this gallery is still 🔥

📸:

10/11/2024

We’ll never pass up a good bow detail 🎀 //

10/08/2024

B/W images of Molly + Zach’s stunning wedding at the Armour House 🖤

photography

10/05/2024

Versatile + chic // Willa by 🕊️

10/03/2024

Meet Rosalie by // Come try her on in the shop!

10/03/2024

Meet Rosalie by // Come try her on in the shop!

10/01/2024

Incredible shots of Kaytlin 🤍

Address

706 West Main Street
Lake Geneva, WI
53147

Opening Hours

Wednesday	10am - 5pm
Thursday	10am - 5pm
Friday	10am - 5pm
Saturday	10am - 5pm

Website

http://www.allaboutthegown.com/

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Videos

Which sale dress is your favorite? 🤍 #1 - Arlette by Enzoani #2 - 2008 by Kenneth Winston #3 - 2126 by Morilee #4 - St Laurent by Peter Trends Shop more sale dresses on our website: www.allaboutthegown.com . . . . #saleweddingdress #allaboutthegown #wisconsinbridal #wibride #pickadress #tagyourpartner #minnesotabride #illinoisbride #2025weddings #2025bride #2025bridetobe #weddingdressinspo

Which wedding dress is your favorite? 1- Serena 2- Rosalie 3- Lennon 4- Shide All dresses from @samanthawoobride 🤍

Our bride, @__caitlynlee , rocking her second look! Thank you @samanthawoobride for creating this custom reception dress for Caitlyn! 🔥🔥 Content created by @behindthebrides_

Which dress would you say YES to?! 🤠 . . . . . #2025weddings #2025bride #2025bridetobe #2025weddingplanning #engaged #weddings #weddingdresses #weddingdressinspo #weddingdressinspiration #weddingdressshop #weddingdressshopping #wibride #wisconsinbride #wisconsinbrides #wisconsinbridalshop #milwaukeewedding #milwaukeeweddings #lakegenevaweddingplanner #lakegenevawedding #lakegenevabride #chicagobridetobe #chicagobride #chicagowedding #coolbride #badassbrides #uniqueweddings

Located in Lake Geneva, Wisconsin 📍 We are the perfect spot for you to find your dream @rachelrosebridal dress! . . . . . . #rachelrose #rachelrosebridal #rachelrosebride #rachelrosecollection #opalbyrachelrose #coolbride #badassbride #badassbrides #coolweddingdress #uniqueweddingdress #chicagobridal #modernbrides #iowabride #indianabrides #michiganbrides #michiganbridestobe #wisconsinbrides #minnesotabridestobe #2025weddingtrends #2025weddingplanning #tennesseebridalboutique #tennesseebrides

My dress needs alterations? No worries- my grandma can do it! She fixes all my regular clothes!! 😳 Always budget for alterations to be done by a seamstress who is skilled and familiar with wedding dress alterations. Wedding gowns are not made like they were years ago. Lace can be hard to move, and certain fabrics can be challenging during the alteration process. We would hate for your dress to be ruined after investing so much into it! Unless your grandma secretly moonlights as a couture dressmaker, leave it to the pros! Your dream dress deserves expert hands to make it fit perfectly! . . . . . #wisconsinbride #wisconsinwedding #wisconsinweddings #wibride #wisconsinbridalshop #milwaukeeweddings #milwaukeebride #weddingdresses #weddingtips #weddingtrends #weddingdressinspo #rachelrose #rachelrosebridal #2025weddings #weddingdressalterations #chicagobridal #chicagobridalshop #chicagoweddings #yestothedress #weddingpros #2025weddingplanning #laceweddingdress #allaboutthegown #AATGBride #lakegenevaweddings