Up & Up Festival

Up & Up Festival We produce college music festivals by empowering student communities to rally and win them.
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Monster Energy Up & Up is the largest national college festival promoter in the US powered by a community of ambassadors. We produce festivals by empowering student bodies to compete and win them. The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-sales earn t

heir way to work with our team to craft music experience of-a-lifetime, while also gaining unprecedented industry experience. Past live headliners include Cash Cash (2016), Alan Walker (2017), GRYFFIN (2018), and Two Friends (2018), Slushii (2019), Lost Kings (2019) Elephante (2019), Troyboi (2020) and Loud Luxury (2021)

09/26/2022

Effective Friday, February 18th, 2022, COVID restrictions and mask mandates are no longer applicable for entry to the Fox, Aggie, and Boulder Theater. There will be artist-requested COVID restrictions for certain shows. See our COVID page before you plan your visit.

Congrats to the final four. Another record breaking competition.
09/26/2022

Congrats to the final four.
Another record breaking competition.

Who's winning the Fall 2022 Pre-sale competition featuring Dom Dolla?
09/11/2022

Who's winning the Fall 2022 Pre-sale competition featuring Dom Dolla?

01/28/2022
We're bringing SAN HOLO to six US colleges with Monster Energy this fall! College Students, apply on upandupfestival.com...
12/03/2021

We're bringing SAN HOLO to six US colleges with Monster Energy this fall! College Students, apply on upandupfestival.com if you want to bring this to your school! upandupfestival.com

Over 50 U.S. colleges will rally to be one of six schools San Holo performs at during the Monster Energy Up & Up Festival Series this spring!

Introducing the Original Track Challenge - a great opportunity for producers to win a licensing contract w/   🔊 Link in ...
09/01/2021

Introducing the Original Track Challenge - a great opportunity for producers to win a licensing contract w/   🔊 Link in Bio to Sign-Up! 🎶

Say Hi to our Festival Crush and  Ambassador  🌵 An Interdisciplinary Studies Major w/ a focus in Tourism and Communicati...
08/12/2021

Say Hi to our Festival Crush and Ambassador 🌵 An Interdisciplinary Studies Major w/ a focus in Tourism and Communication, she’s thrilled to help her team win and bring Loud Luxury to Tempe this Fall 🔥
“I am beyond excited to start up this upcoming school year with Up and Up! Not only is my team and I pumped for Loud Luxury headlining but the whole of spring break university (aka ASU) is too! Can’t wait to share my contagious love for music and to be apart of this amazing program! Forks up!” 🔱
Watch out 👀

Highlighting more of our Fall ‘21 competitors— who will our Top 4 be? 👇🏻🏆Always keep your eyes on the competition 👀 We’v...
08/10/2021

Highlighting more of our Fall ‘21 competitors— who will our Top 4 be? 👇🏻🏆

Always keep your eyes on the competition 👀 We’ve already seen tremendous growth in several school accounts, hilarious and relatable content as well as community collaborations brewing. As classes start, the grind will continue with tablings, campus promotions, & events.

College is what started it all for  💫 We’ll soon be posting clips from last night’s Club 100   Insider Q&A with  (only 2...
08/09/2021

College is what started it all for 💫 We’ll soon be posting clips from last night’s Club 100 Insider Q&A with (only 23 y/o) and how he became their Day-to-Day manager 🎶

Who’s pulling 🆙 tonight for Club 100 feat. our new host  ⁉️We have a surprise female Headliner and  as our   guest 🎶 Liv...
08/08/2021

Who’s pulling 🆙 tonight for Club 100 feat. our new host ⁉️

We have a surprise female Headliner and as our guest 🎶 Live Sets from and DJs + a Cash Prize Giveaway 😱

Link in Bio to RSVP 💫

Meet our Festival Crush  from  ❣️A Criminal Psychology Major and Senior, she’s ready to lead the U of Minnesota Team to ...
08/06/2021

Meet our Festival Crush from ❣️A Criminal Psychology Major and Senior, she’s ready to lead the U of Minnesota Team to victory this Fall 🍁
"I'm so happy and excited that I joined Up & Up, and get to share such a big part of my life with not only my team here but with all the UMN students. I’m so pumped to have Loud Luxury as the Fall headliner for our first year in the competition!" 🤩

Who else got their ears pierced @ Claire’s? 🤣
08/05/2021

Who else got their ears pierced @ Claire’s? 🤣

Bostonheads ‼️ We're ​join​ing ​IDK to host a graduation party for ​his ​No Label Academy​ 🎶 Th​is​ 10-day​ ​course​ at​...
08/02/2021

Bostonheads ‼️ We're ​join​ing ​IDK to host a graduation party for ​his ​No Label Academy​ 🎶

Th​is​ 10-day​ ​course​ at​ is ​curated for aspiring ​BIPOC ​industry leaders who ​weren't​ born with silver spoons ​or come with ​record-executive relatives​ 📈

Courses include: financial literacy, contract negotiations, networking, social media strategy, and mental health. ​We're giving away stacks of free tickets so tell your friends who are enrolled college students in the Boston area to hit up the Link​ in our Bio 📲

08/02/2021
It’s a Movement 💯
07/30/2021

It’s a Movement 💯

Say hello to some of our incredible community members✨Without our ambassador community, the Up&Up wouldn’t be possible! ...
07/29/2021

Say hello to some of our incredible community members✨

Without our ambassador community, the Up&Up wouldn’t be possible! THANK YOU!

Mentally, physically, & emotionally preparing myself for the semester.
07/28/2021

Mentally, physically, & emotionally preparing myself for the semester.

An Up & Up connection like no other 😎 Our Producers  and  met up for the first time to go to  this past weekend for thei...
07/27/2021

An Up & Up connection like no other 😎 Our Producers and met up for the first time to go to this past weekend for their First Festival Back 🌎

Weekly reminder to go hard or go home. 🤘🏼
07/22/2021

Weekly reminder to go hard or go home. 🤘🏼

🦋
07/20/2021

🦋

This week’s    comes from veteran school  👏🏻Meg’s a senior studying Biology and Pre Med at Miami U w/ her fav festivals ...
07/16/2021

This week’s comes from veteran school 👏🏻

Meg’s a senior studying Biology and Pre Med at Miami U w/ her fav festivals being Lolla and Summerfest! 🎉

She loves music festivals because “it’s the perfect way to spend time with all your friends and meet new people all while listening to some of your favorite artists’ amazing music live!!!” 🎶

Megan believes, “the energy is contagious” when live music is involved— we couldn’t agree more✨

Address

3000 Marcus Avenue Suite 1W5
Lake Success, NY
90067

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Our Story

Founded in 2016, The Monster Energy Up & Up Festival is redefining the live music experience for a new generation of college students.

Our innovative guerrilla ticketing strategy is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period, and the top colleges with the most pre-sales win a festival featuring an exciting headliner. Previous headliners include Cash Cash, Alan Walker, GRYFFIN, Two Friends & Slushii, Lost Kings and Elephante. Our Spring 2020 2019 competition features DJ/Producer, Troyboi.

OUR ROLE