12/08/2025
STRAIGHT TRUTH EDITION LinkedIn is not real. Facebook isn’t far behind.
I see people smiling, but nobody’s actually laughing.
I see confidence, but it’s mostly performance.
Everyone wants to look “on brand,” and nobody wants to look human.
And here’s where it matters: Your headshot —
that one image you’re using to represent yourself —
is the first three seconds where someone decides
if they trust you or not.
And you cannot fake that. You want to fake that — but you can’t.
Because your clients aren’t stupid. They’ll see right through it before you even get to “hello.”
If that makes you uncomfortable, good.
It should. Real coaches do this with their players all the time —
push them, pressure them, hold up the mirror.
“Treat a man as he is, and he will remain as he is.
Treat a man as he could be, and he will become what he should be.”
That’s exactly how I work. I don’t create images for the character you play online. I create images for the professional you actually are — and the one you’re becoming.
If you’re ready to stop performing,
I’m right here.
Michael W. Rogers