05/09/2025
Weddings, Florals & Finances: Designing Through a Shift
If you were in the industry during the 2007–2009 recession, you might be feeling a bit of déjà vu.
Back then, we saw a big rise in DIY weddings—not because couples didn’t care about design, but because they were trying to create something meaningful while being smart with their budgets. Fast forward to now, and while the economy hasn’t officially dipped into a recession, couples are definitely feeling the pressure. The cost of living—and the cost of throwing a wedding—feels heavier.
What’s interesting is that today’s couples aren’t necessarily cutting flowers out. They’re just being more intentional with how their floral budget is used. And I respect that.
Here’s what I’m seeing more of in weddings:
• Impact Over Abundance: Fewer arrangements, but bigger wow-factor moments. Think one dramatic floral install that sets the tone.
• Reimagining & Reusing: Ceremony florals get a second life at the reception. Aisle markers become bar arrangements. It’s not just sustainable—it’s strategic.
• Seasonal & Local: Couples are more open to what’s blooming naturally around their date. It keeps things both cost-effective and visually cohesive.
• Intimate, Thoughtfully Designed Events: Guest counts may be smaller, but the attention to detail is just as big. Clients are leaning into personal, beautifully styled gatherings that feel elevated without being over-the-top.
• DIY’d Contributions: Many couples are adding personal touches—baking their own desserts, crafting small decor items, or creating a floral moment with help from family or friends. It’s not about doing it all—it’s about adding meaning where it matters most.
This is a moment for creativity, not compromise. When resources are limited, thoughtful design stands out even more.
Other designers and vendors—are you seeing similar shifts? How are you adjusting your approach?
