Simply Troy

Simply Troy The ideal event + lifestyle designer to achieve your vision for an incredible experience. He creates

A lifetime of friendship. From junior high to today…experiencing life together in Phoenix and apart in the world beyond....
11/06/2021

A lifetime of friendship. From junior high to today…experiencing life together in Phoenix and apart in the world beyond. Time speeds by, but our memories last forever. Laughs. Life. Tears. My heart was dancing with joy to see my lifelong friends as we reunited a few weeks ago to honor the life of our Mama Sue.

Thank you for touching my life, Mama Sue and giving us your two daughters, Carrie + Jessica who I love wholeheartedly. Rest In Grace and Peace.

I love you Carrie, Jessica, Amy, Colby, Rachel (Steven too) and Debbie for being important pieces of the puzzle and story of my life. Simply Love You All Always and Forever. Xoxo Troy
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My real friend. My true friend. I love you Erin and am simply grateful to call you my lifelong friend. I hope everyone f...
10/27/2021

My real friend. My true friend. I love you Erin and am simply grateful to call you my lifelong friend.

I hope everyone finds friends who laugh out loud with you no matter where you might be. Surround yourself with friends who are always a cheerleader for you, trust you and believe in your talent and lift you up. Life is too short to have anyone in your life that doesn’t make your light 💡 brighter. ✨ Have friends like Erin who will go to 🐥 🐥 🐥 concert with you and sing with no abandon, listen to music 🎶 together, rock out at “Rock of Ages”, go fly fishing 🎣 with you and your hubby, run Turkey 🦃 trots together, spend many Thanksgivings together, go on hikes, create memories at , who loves your child with her whole heart ♥️ and gives him his first Mickey Mouse at and makes sure to be at his official court adoption hearing. My isn’t only on today but everyday.

Thank you for being the strong, intelligent, empowering, socially conscious, loving, funny woman, Mom, wife, sister, daughter, friend who will always and forever hold a special place in my heart. Simply adore you and love you always. So many more memories to create ahead and I can’t wait to laugh out loud with our big smiles like we always do. 😉 😘 🤗
SCROLL ⬅️ for Photo Fun!!!
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13!! 👨🏼‍❤️‍👨🏼 Happy 13th Wedding Anniversary and 15 years together  - just us having a nice breakfast 🍳 🥞 together today...
10/18/2021

13!! 👨🏼‍❤️‍👨🏼 Happy 13th Wedding Anniversary and 15 years together - just us having a nice breakfast 🍳 🥞 together today at and a little fun at this past weekend. Our 10.18.08 wedding was a splashy celebration of the “Seasons of Love” and we have been thru quite a few seasons together. ⛄️ 🌺 ☀️ 🍂 It’s the quiet moments together that resonate the loudest with me. I’m simply grateful always having you by my side thru this rollercoaster of life. I love you and Happy Anniversary My Love. Thank you for being my best friend. ❤️🧡💛💚💙💗💜🤍🤎🖤 T+C - 10.18.08

SIMPLY SPOOKY. 👻 I need a good pumpkin patch visit. ASAP! 🎃 Have a fun weekend y’all and get your pumpkins and scary tre...
10/16/2021

SIMPLY SPOOKY. 👻

I need a good pumpkin patch visit. ASAP! 🎃 Have a fun weekend y’all and get your pumpkins and scary treats and decor ready for the next two “Halloween” weeks.

Feeling like a moody fall Friday. 🍂 Cozy for sure with the gloom and rain and chill in the air and I’m here for it excep...
10/08/2021

Feeling like a moody fall Friday. 🍂 Cozy for sure with the gloom and rain and chill in the air and I’m here for it except the rain 🌧 is making us postpone our 🍎 and 🎃 picking day that was originally planned for a No School day with . 🤎💛🧡🤍🍂☕️📚🧣

It’s finally here!! 🦚 📚 📺  dropped today on   and the first 3 episodes are ready for you to watch. 👀 I’ve been blazing 🔥...
10/07/2021

It’s finally here!! 🦚 📚 📺 dropped today on and the first 3 episodes are ready for you to watch. 👀

I’ve been blazing 🔥 thru books 📚and am getting ready to start her newest book “You’ll Be the Death of Me” coming November 30, 2021 (Thanks for the ARC and ). The books are fast-paced reads and PERFECT for this spooky 👻 autumn 🍂 weather. So grab the books (all of books are great) and watch the new TV series and simply enjoy yourself!!! I know I sure will!! Congratulations on the book success and keep writing ✍🏻 and bravo for Exec Producing the 📺 TV series!! 👏🏻 👏🏻 🌟 🌟 🌟 🌟 🌟 📚 📖
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I love you Finnley Pip. That’s all. Xo Daddy Too            🇮🇹 🍝
10/06/2021

I love you Finnley Pip.
That’s all.
Xo Daddy Too
🇮🇹 🍝

Deepest gratitude and thank you  for keeping our family life moving forward at home 🏡 in California during my family vis...
10/02/2021

Deepest gratitude and thank you for keeping our family life moving forward at home 🏡 in California during my family visits every few weeks to Arizona to help out . 🙏🏻 🙌🏻

showcase event fun back in Dallas

  - We love our   to the moon 🌙 and back always and forever!!Every day is “Son” Day to us and we couldn’t be more gratef...
09/28/2021

- We love our to the moon 🌙 and back always and forever!!

Every day is “Son” Day to us and we couldn’t be more grateful that you are our son, Finnley. We love you!! Xoxo Daddy One and Daddy Too 💙🤍💙
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MOOD - Take that Monday. 👅 😛
09/13/2021

MOOD - Take that Monday. 👅 😛

HAPPY GRANDPARENTS DAY!! 💗💛💙💜 Sending love from  to Mimi, Poppa, Nana + Grandpa today and every day. Hugs to all!! Xoxo ...
09/12/2021

HAPPY GRANDPARENTS DAY!! 💗💛💙💜 Sending love from to Mimi, Poppa, Nana + Grandpa today and every day. Hugs to all!! Xoxo
SCROLL ⬅️ for more photos 📸

MY POPS has always taught me to try my best to live in the power of positivity. I might not always be successful, but I’...
09/11/2021

MY POPS has always taught me to try my best to live in the power of positivity. I might not always be successful, but I’m always going to try my simply best. We might have been handed some big lemons 🍋 recently with his lung cancer diagnosis coming back, but we are going to do our best to turn it into lemonade over the next 7 more weeks of chemotherapy and radiation treatments ahead and beyond. 1 week down - 1 chemotherapy + 4 radiation treatments this past week. 👍🏻 You got this Pops 💪🏻 and I’ll see you again in 17 days!!!

Thank you everyone for the prayers, kindness, healing vibes and love. It’s felt and our family sincerely appreciates it. Let’s go drink some lemonade!! 🍋💛⭐️🌼 **Fun Fact about my Dad - YELLOW 🟡🟨 is his favorite color!! 💛 💛

SIMPLY GRATEFUL to have  included in THE BIZBASH 500 for the TOP EVENT PROFESSIONALS 2021 in the country 🇺🇸. It’s such a...
09/10/2021

SIMPLY GRATEFUL to have included in THE BIZBASH 500 for the TOP EVENT PROFESSIONALS 2021 in the country 🇺🇸. It’s such an honor and I never take it lightly especially with how many peers I admire on this list and specifically the category I’m in for ✨ EVENT PLANNERS, DESIGNERS & PRODUCERS ✨
From conferences and festivals to fund-raisers, award shows and much more, these event pros continue to set trends and raise standards for the ever-evolving industry.

I know how much hard work and the amazing team of people I get to work with from vendors, my team and my clients to bring any event vision to life. Corporate, Celebrity, Social, Charity, Weddings - you name the event and Simply Troy can do it!! 👍🏻 💥

I’m humbled and honored and thank you for the recognition and for the extra special call out in the article with the photo. Another great surprise too!! Thank you to all of my loved ones for the support every day whether I’m doing an event or not the love is always felt. 💙🤍💙 🙌🏻
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🌟GIVEAWAY🌟 I woke up early this morning to see this beauty of color blaze across the sky. Nature brought me peace and my...
12/09/2020

🌟GIVEAWAY🌟
I woke up early this morning to see this beauty of color blaze across the sky. Nature brought me peace and my “Calm the Chaos” cards have been a fantastic way to start and set an intention for each day.

started reading them once a day for y’all to bring that kindness and compassion into your lives around the world 🌎.

I get asked a lot about the cards and how much people are enjoying them. They have brought calm into this often chaotic life and now I want
3 people to win their own decks of cards that they can use in their own home and they can pay it forward by starting their own routine each day to reading to their followers and spreading the joy.
💛🤍💛🤍💛🤍
Here’s what you need to do to enter:

United States 🇺🇸 entries only for this giveaway.

1. Follow and the creator of the “Calm the Chaos” cards - tell your friends about it!!!

2. Comment below how the cards have benefited you or someone you know and that’s your entry.
3 winners will be chosen this Friday, December 11, 2020 at 12:30pm PST.
Simply pay it forward and calm the chaos in your life.

Thank you again to my friend who gave me the cards as a gift. Such a beautiful way to spread kindness.
Good luck and simply grateful for all of you who follow along each day. I see you and I appreciate each and every one of you.

A curated  gift box 🎁 reveal to tie in to the new    of   (which is an excellent movie 🎥 so make sure you go watch it!!)...
12/09/2020

A curated gift box 🎁 reveal to tie in to the new of (which is an excellent movie 🎥 so make sure you go watch it!!) by the uber-talented Alan Ball starring 🌟 and 🌟.

The majority of the film takes place in Charleston, SC so evoking southern hospitality and the feeling of home was essential when curating it all.

From home style biscuit mix to local honey 🍯 with beechwood honey dippers and blueberry 🫐 🍋 lemon thyme jam to divine amber and sandalwood candles 🕯and candle wick trimmers, Sweet Tea simple syrup with fresh lemons 🍋 to create the matriarch of the movie’s down home Sweet Tea with her own recipe card, personalized hand calligraphy notes from the director and a gift card for delicious marketplace food from for the recipients. Bringing the South home in a box to Los Angeles and I couldn’t be more pleased with how it all turned out. I’ll show the full flat lay tomorrow if all the items. Xo
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The  “Best Books of 2020” Winner’s List has been posted! The winner of Best Fiction is on  nightstand so I need to pick ...
12/08/2020

The “Best Books of 2020” Winner’s List has been posted! The winner of Best Fiction is on nightstand so I need to pick it up for sure!! She mentioned it in her interview this past Sunday.

This is a great gift 🎁 buying list to reference for your loved ones this holiday season.

Support your local bookstore and support the authors who have entertained us all during this pandemic.

Enjoy your reading and gift giving y’all!! 📚 🎁 📖 🌟
Xoxo

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Ready to Zoom with  today at 12:00pm!! Looking forward to discussing “Think Differently - Reimagining Your Events”. Doin...
12/07/2020

Ready to Zoom with today at 12:00pm!! Looking forward to discussing “Think Differently - Reimagining Your Events”. Doing our best to help others navigate the changing scope of our event industry. See y’all soon!

When 2020 hands you lemons 🍋 simply make sweet tea lemonade. 😄 It’s been scary as a small business owner to navigate the...
12/07/2020

When 2020 hands you lemons 🍋 simply make sweet tea lemonade. 😄 It’s been scary as a small business owner to navigate the whole reshaping of our event industry in 2020, but it’s also been thrilling to use my design skills in other creative aspects of my industry.

I’m super proud of how the 100 gift boxes for the HFPA turned out last week for the fantastic new Amazon Prime movie “Uncle Frank”. Using the personalized touch and curating every item in the box and design of the box to evoke an exact feeling relatable to the film made me elated. Creating that final extension of the film that can give “guests” a whole experience in their homes while still enjoying new entertainment is a wonderful addition to my brand.

I’ll show y’all the closer gift box contents and details tomorrow!!

Remember for any of your upcoming award season and press mailers marketing needs and I’d be thrilled to work with your teams to create something special to leave an impact for your clients, brand or guests.

Stay positive and continue to find ways to harness your creative talents during this pandemic. Stay strong y’all!

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It’s time to fill your month of December with little moments of joy. 💙 Simply Joy Moments!! 🤍 One of the things that bri...
12/04/2020

It’s time to fill your month of December with little moments of joy. 💙 Simply Joy Moments!! 🤍 One of the things that brings me happiness during the holiday season is seeing personalized ornaments on our Christmas 🎄Tree. It brings a sense of history to the present moment and puts a smile on my face and happiness in my heart.

These great hand ✍🏻 calligraphy ornaments were from last year’s company holiday party created for and .

Beautiful glass ornaments that the fabulous then hand painted with each guest’s name during the party. I even had ones made for and (scroll left to see the next photo)

A simple and thoughtful touch that will bring back happy memories year after year. A thoughtful design touch is always priceless and unforgettable.
Happy Holidays y’all!! ❄️ ⛄️
xo


Social distancing at a whole other level. Oh I see how gorgeous and breathtaking you are Yellowstone National Park. Soft...
12/03/2020

Social distancing at a whole other level. Oh I see how gorgeous and breathtaking you are Yellowstone National Park. Soft snow. Blue skies. Icy streams. Fresh air. Take a deep breath in and then let it all go. Xo

Both adopted 7 months apart from each other and best buddies always.   + Lolo = BFFs Forever - love them both with all m...
12/02/2020

Both adopted 7 months apart from each other and best buddies always. + Lolo = BFFs Forever - love them both with all my heart.
Stay safe out there!! 😷 👻🚫

Happy New Decade !! You make 40 look better than 21 🔥 You’re smart, talented, awesome, sarcastic, Disney, Harry Potter, ...
11/30/2020

Happy New Decade !! You make 40 look better than 21 🔥 You’re smart, talented, awesome, sarcastic, Disney, Harry Potter, Star Wars-loving, baking show addict, workout enthusiast and most of all an out-of-this-world Dad to and been my best friend for the past 14 years. I love you and look forward to all of the magic you’re going to create in this next decade. Happy Birthday My Love!! xoxo 😘

“What? You don’t have a cable-knit sweater in your wardrobe? It’s chilly y’all.” - Lala
11/29/2020

“What? You don’t have a cable-knit sweater in your wardrobe? It’s chilly y’all.” - Lala

The Universe sure does work in mysterious ways.  posted about  before Thanksgiving and we made a donation. Then today ou...
11/29/2020

The Universe sure does work in mysterious ways. posted about before Thanksgiving and we made a donation. Then today our GPS took us on a route leaving Bozeman, MT that wound us right they . It was a breathtaking display of nature showing us her beauty. We stopped for a bit to let play in the super fresh snow ❄️ and to take in the clean crisp air. Social distancing at its absolute best. I look forward to going back and seeing more of it someday in the summer and all of the seasons. Donate to it or any of our national parks if you can this holiday season. Such a great holiday getaway to nature and small towns with the family.

The peace of the lake. The snow capped trees 🌲 🌲 on the mountains 🏔 in the distance. Fresh cold air. Makes you feel aliv...
11/26/2020

The peace of the lake. The snow capped trees 🌲 🌲 on the mountains 🏔 in the distance. Fresh cold air. Makes you feel alive and at peace. Happy Thanksgiving. 🍁🦃🤎🤍💛🧡

  for my favorite Aunt Bobbi  who gave me the    which sat in my stacks until early this year when I saw an ad for Ruth’...
11/25/2020

for my favorite Aunt Bobbi who gave me the which sat in my stacks until early this year when I saw an ad for Ruth’s newest book and decided to read all 3 of her books in quick succession. They were fun and twisty and don’t stay in my head really now that it’s been a few months since reading them but I’m still grateful for the spark ⚡️ created by them to reignite my love of reading.

I’m grateful to my husband who suggested I check out .book.club that he heard a bunch about from his podcast.

I love Jordy’s book 📖 stack aesthetic and his fervent passion for books 📚 and staying on the right side of politics and racial and social injustices. Plus we’re both Michigan boys now living in Los Angeles who love books so that’s a fun similarity. He’s a great inspiration.

I’m also grateful to Jordy since him being interviewed on podcast back in January 2020 led me to her podcast and becoming friends with Sarah. And y’all know her book podcast is my favorite and I’ve been listening to all of the back episodes and am a total supporter!! I’ll be snarky and fun any day with you Sarah 😘

I love the .book.club and and all of the great people in our chats who make me smile. Too many to list now but I see you and send you a book hug.

The amazing Stacey of has been the kindest and my first friend that I just chatted away with and absolutely adore her.

The entire book community has lit my soul on fire 🔥 this year and for me to create my own and creating community and sharing my love for books 📚, authors and independent bookstores with all of my followers around the world. It’s made me beyond ecstatic to be a part of it all and to put my own spin on it all.

Here’s to more book fun ahead in 2021 and I hope y’all have a beautiful and safe tomorrow with your loved ones.

Happy reading y’all!! 📚
Xoxo

Simply grateful to   for today’s honor of having  named  “Best in Class - Top Wedding Planner + Event Designer” in the c...
11/24/2020

Simply grateful to for today’s honor of having named “Best in Class - Top Wedding Planner + Event Designer” in the country. To share the same space alongside esteemed friends and colleagues in the event industry who’s work I admired is a complete honor. I’m sincerely thankful to all of my couples and clients past, present and future who have allowed me a front row seat to their event journeys. I never take that lightly. As we all navigate this new event landscape and help build one another up, please stay safe out there with any events we create. Sending love to all. Thank you for the nice words and 📸 for the and wedding image to the story. xo
Click the link:

https://www.marthastewart.com/7939221/top-wedding-planners?slide=553cd580-8016-49d2-a666-5d05e96181f1 -8016-49d2-a666-5d05e96181f1

If you don’t know by now, I love an independent bookstore (here I am in one of my faves ). I buy more books 📚 than I can...
11/22/2020

If you don’t know by now, I love an independent bookstore (here I am in one of my faves ). I buy more books 📚 than I can possibly read because I love to support a small bookstore and authors. Books can bring all types of people together in a common love. ❤️🧡💛💚💙💜💗🤎🤍🖤 Unity thru pages. Thinking of my childhood, my memories will always take me to the happiness I felt when lost in the stacks and could smell that new book scent. With Black Friday upon this week, please remember to support your local bookstore in person (safely and indoors) or online. You can also go to and support your local bookstore that way. I have a bookshelf on it if you’re looking for some book 📖 recommendation to grab as gifts 🎁 or just for yourself. Here are a few to explore - Happy reading and

Nature feeds my soul. Mountain 🏔 life specifically. I’m come to realize that it brings me such peace and joy. Now don’t ...
11/21/2020

Nature feeds my soul. Mountain 🏔 life specifically. I’m come to realize that it brings me such peace and joy. Now don’t get it twisted I’m not off in a tent 🏕 on the cold ground. 😂 That isn’t my jam.
I like a nice cabin or lake home. Fireplace. Pretty views of the mountains and forest and water. Seeing wildlife in the distance and coexisting peacefully. Fresh air. The purest form of social distancing imaginable.

I’ll be right here.   escaping to nature, peace and the water. Pretty perfect location to read the true story of America...
11/20/2020

I’ll be right here. escaping to nature, peace and the water. Pretty perfect location to read the true story of America’s first all-Black High School Rowing team in “A Most Beautiful Thing” by . Thank you and for introducing me to this book 📖. Excited to read about this groundbreaking team overcoming incredible obstacles. Simply inspiring. Plus, I love rowing 🚣🏻 and find such calm in seeing the water while reading a book.
“If you have a bow and arrow and aim for nothing, you will hit nothing every time.”
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