05/06/2022
Sarah took this photo of me while I was experiencing being on the other side of the camera. As a personal brand photographer I know all too well that each photo needs to suit a purpose or it is deemed useless toward helping your brand. Pretty photos are lovely and yes we should all have some to document our lives. But in building your business photographs need to communicate to your ideal clients who you are, what you're about, and what your business can do for them as well as how well you can serve them. They are looking to you as the expert and someone they can trust to help them in what they want or need. Brand photography not only grabs attention, but also helps communicate a message. I loved having gorgeous photos for my website, and loved seeing me in my best light, creating confidence and momentum toward my goals. Read Sarah's expert thoughts on this below. She is oh so wise, and her questions can get your wheels turning on how you want to plan your next photoshoot.
What goes into a branding shoot?
If you represent a business, chances are high that you will want some brand photography at some point. But the photography is just one small piece. To avoid the tragedy of having a stack unusably beautiful photos, here's some of the prep that goes into each shoot I have with my clients.
WHY- Why are we taking these photos? What is the purpose? Let's figure out why we're doing this so that we can do it successfully.
WHAT- What are we going to be saying with these photos? What story are we telling? What are we wearing? What will we be doing in these photos?
WHERE- Where are we taking these photos? Let's pick locations. And where are we sharing these photos? You'll need different considerations depending on where they are going. Website? Social media? PR bylines? Let's figure out how many you need vertically vs horizontally, or with space to write, or what colors you'll be up against.
WHEN- When are we sharing these photos? Do we need to dress seasonally, or dress in a way that could be used at any time? When do we just need a few professional shots, and when is it time to invest in ongoing professional photography?
A big piece to successful brand photography, is being really clear and confident on what brand you are photographing. When you are clear on your brand and your message, the photo session is a snap. ๐ธ