01/17/2025
When curry met crinkle cut...🍟🌶️
During last month's Art Basel, national icon collaborated with local favorite for an Indian-inspired limited edition menu, including...
🍗 Crispy Butter Chicken Sandwiches
🍟 Tikka Crinkle Cut Cheese Fries
🥭 Mango Passionfruit Lassi Shakes
Our integrated marketing team conceptualized the limited-edition chef collaboration, designed interactive elements, managed press communications, and coordinated a media preview to build buzz and ensure the success of Maman's Art Basel takeover.
The result? Three sold-out Ghee x Shake Shack tastings and 300 tickets claimed, making this collaboration a resounding success.