01/19/2025
This is probably going to be my most controversial post ever......
Here it goes...
I am NOT "doing" Valentine's Day anymore! Phew, it feels good to say that. It was a giant weight off my shoulders once I decided not to offer Valentine's Day flowers any longer.
I'm sure you're all wondering why. It is very simple, really, it is STRESSFUL! In the past, I have spent thousands and thousands to make sure I had the right amount of flowers, enough vases, enough help, and extra delivery people. Worked well into the night and extremely early in the morning. I'd lose sleep wondering if I was even going to break even that year. That no longer lines up with what I want for myself or my business moving forward.
Lots of people will say, "You have to. You're a florist." Yes, I am a florist, but it does not mean I need to stray from what makes me happy and peaceful. The competition with inexpensive and poorly designed flowers is not worth the stress. Walmart, gas stations, and places that never sell flowers any other day of the year suddenly are flower shops. It's not worth the stress.
I still love you all and wish you the best Valentine's Day. Support one of the other local florists for your Valentine flowers this year.
❤️ Jess