White Dress Off The Rack

04/03/2025

Meet Olivia ✨

She’s been with the OTR team for two years! When not at the boutique, you can catch her sipping a matcha latte, doing Krav Maga, or enjoying a nice nap 😴 🍵🥋

👰‍♀️ Advice for brides: Check out our website and lookbook to see if our options could bring you closer to your dream dress!

🤍 Favorite part of being a stylist: the strong and amazing women I meet daily! They inspire me to keep going!

What brides are saying: ⭐️⭐️⭐️⭐️⭐️
“I chose White Dress OTR from a referral and it was my first time wedding dress shopping. My stylist Olivia made it so magical during the entire process. Olivia truly listened to all of my needs and visions which led me to my absolute dream dress. I felt so comfortable with her which really helped my anxious feelings for the day. I couldn’t recommend this store enough! Thank you for making my dreams come true!” -Jessie H.

“My experience was nothing short of amazing. Olivia Lorin helped me both meet my requests and also branch me out to try different styles that ended up being favorites! They have so many dresses of any style. She was kind, creative, and easy going. Communication was great prior to the appointment and I received thank you emails from the owner after the appointment. I felt very valued as a customer and not pressured to make a decision (very important to me!!). I would happily go again and highly recommend to anyone looking for designer dresses for lower prices!” -Mary G.

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03/05/2025

try it, love it, take it home! 👰‍♀️🤍

We’re so excited to announce our Half Off Sample Sale! Join us March 27th-30th and shop huge savings on your dream dress!

Yes, you heard that right! All dress will be 50% off their current sale price! This is the perfect weekend to shop if you’re hoping to score a dress under $1,000. ✨

Head to the link in our bio to book your sample sale appointment and let’s find your dress for less!!! 🗓️💗

02/20/2025

WOW 🥹🤍

We are feeling so grateful and honored to be a finalist for Best Bridal Boutique! This is the first time we’ve been a finalist in this category and it means so much!!!

As a small business who operates two fitting rooms at a time, our goal is to provide brides with the most intimate and personal experience! The fact that so many of our brides and collaborators voted for us is truly humbling!

Thank you to everyone who’s supported us these past 5 years. We love celebrating love!The final round of voting has officially begun and is open to all wedding professionals.🗳️

Our sister store is also a finalist for best Luxury Bridal Boutique. We are so happy and proud of them too!

Much love 🤍

02/11/2025

✨ Let us introduce you to Allie! ✨

She’s a dog mom x2 🐶🐾, skincare enthusiast, reality TV addict, and the newest edition to the OTR team! 💗 You may also recognize her from starring in our social media too! 📸

👰‍♀️ Her advice for brides: “Take lots of pictures! Not only are they helpful, but it’s so fun to look back on the memories of this special day!”

🤍 Favorite part of being a stylist: “Sharing excitement with a bride when she finds her dress and hearing about how brides met their partners! I love connecting with each bride!”

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01/22/2025

obsessed with Esme’s floral print! 🤍

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01/09/2025

Meg rang in the new year as a WIFEY!🎉 She was brought to tears when she found the dress and added the perfect detail to make it all the more her! 🎀

She shared this message about her experience at WDOTR… “A big thanks to Mel for helping me find the perfect dress and the most super-dramatic veil! We had the dress altered and a GIGANTIC pink bow made for the back of the gown. One of my gal-pals is getting married next year and I told her she MUST shop with you!“ 💕

We are SO happy for you Meg!!! Cheers to forever! 🥂

📍12/31/24
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01/08/2025

✨ Meet our designers: ✨

This collection is truly for the free spirited bride who loves natural and earthy vibes. Known for bold lace, ethereal skirts, detailed trains, and adventurous designs, Lillian West is refreshingly unique! 🎉

👰‍♀️Size inclusive
💗Customizations available
💲Price point: $1,500 - $2,200
📦 Shipping: 4-6 months

Book your appointment and become a 🤍

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12/30/2024

Brooke married her high school sweetheart Chett at a beautiful barn in Bagley, WI.💐 After 8.5 years together, their wedding day was filled with emotion and happy tears! 🤍

Brooke shared this special message with us about her experience at WDOTR… “I want to say THANK YOU for allowing brides to get an amazing experience without paying crazy amounts of money. We had Oliva and absolutely adored her! She made the whole experience even better! I appreciate every one of you!”

Thank YOU for choosing us Brooke! You kind of nailed it, we’re all about pretty dresses and pretty prices here! It was our pleasure to celebrate your love story and help you find your dress! 💍💕

📍 10/5/24
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12/28/2024

Heading into 2025 and feeling all the NYE wedding dress inspiration!🥂🎉

Who said NYE dresses can only be sparkle? I mean while we absolutely LOVE a little ✨dazzle✨ a pearl accent, a fun sleeve, or a clean classic moment definitely passes the vibe check!

🚨 2025 brides 🚨 it’s not too early to start shopping for your dress! We actually recommend shopping about 10-12 months before your wedding day.

Why? If made to order, dresses can take 4-6 months to arrive from the designer. Plus, you want at least 2-3 months for alterations.🧵🪡

Not quite your timeline?💍 Don’t worry, we have gorgeous off the rack dresses at a sale price you can take home same day as well!

Start 2025 off right and head to the link in our bio to book your appointment at WDOTR! 🤍
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12/23/2024

Feeling extra holly jolly this holiday season! 🎄✨

This time of year we’re reminded how lucky we are to do this. We’re so thankful for our amazing brides and all the fun we had along the way!

Happy holidays everyone! 🎉💍

💗 The WDOTR team (Ally, Mel, + Liv)

12/12/2024

11/26/2024

Pretty dresses + pretty prices! 🤍 We are just days away from our largest sale of the year! ✨

As a reminder, head to the link in our bio to book your sample sale appointment! We have just 2 spots left!

If you’re shopping for accessories only, simply walk-in.

See you Friday 💗
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11/11/2024

Imagine walking out of your fitting room to see yourself in THIS! 👀✨

Well, you won’t have to imagine for long because the Blair gown is here!!

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11/04/2024

whimsy blooms & lavender hues 🌸💜

Meet Hazel our latest obsession from our new collection! Perfect for a bride who wants a romantic feel with a subtle pop of color.

If you love her as much as we do, join us for an appointment and let’s try it on! ✨

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10/25/2024

🤍 Over 200 dresses all marked under $1,000!!! 🤍

Join us for our 3rd annual White Friday Sample Sale this November 29th and 30th and find your dream dress for less!🙌

Head to the link in our bio to book your sample sale appointment! 🗓️ ✨

10/14/2024

The perfect mix of classic & contemporary 🤍

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10/10/2024

The garden party of our dreams! 🌸🌼

Alex & Wyatt tied the knot this past weekend and we couldn’t be happier to celebrate their love story!! ✨

bride:
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floral:
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09/25/2024

Get swept away in D3636 by

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The clean and simple aesthetic is complete with a soft A-line skirt that floats and sways with every movement!

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