White Dress Off The Rack

White Dress Off The Rack White Dress Off The Rack is here to provide brides with an incredible experience & help them find their dream dress at a fraction of the price!
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Located in Milwaukee's Historic Fifth Ward, we carry dresses in sizes 8-12 at 50% off retail price.

Pretty dresses + pretty prices! 🤍 We are just days away from our largest sale of the year! ✨  As a reminder, head to the...
11/26/2024

Pretty dresses + pretty prices! 🤍 We are just days away from our largest sale of the year! ✨

As a reminder, head to the link in our bio to book your sample sale appointment! We have just 2 spots left!

If you’re shopping for accessories only, simply walk-in.

See you Friday 💗




Imagine walking out of your fitting room to see yourself in THIS! 👀✨Well, you won’t have to imagine for long because the...
11/11/2024

Imagine walking out of your fitting room to see yourself in THIS! 👀✨

Well, you won’t have to imagine for long because the Blair gown is here!!





whimsy blooms & lavender hues 🌸💜Meet Hazel our latest obsession from our new collection! Perfect for a bride who wants a...
11/04/2024

whimsy blooms & lavender hues 🌸💜

Meet Hazel our latest obsession from our new collection! Perfect for a bride who wants a romantic feel with a subtle pop of color.

If you love her as much as we do, join us for an appointment and let’s try it on! ✨





🤍 Over 200 dresses all marked under $1,000!!! 🤍Join us for our 3rd annual White Friday Sample Sale this November 29th an...
10/25/2024

🤍 Over 200 dresses all marked under $1,000!!! 🤍

Join us for our 3rd annual White Friday Sample Sale this November 29th and 30th and find your dream dress for less!🙌

Head to the link in our bio to book your sample sale appointment! 🗓️ ✨

The perfect mix of classic & contemporary 🤍•••
10/14/2024

The perfect mix of classic & contemporary 🤍




The garden party of our dreams! 🌸🌼 Alex & Wyatt tied the knot this past weekend and we couldn’t be happier to celebrate ...
10/10/2024

The garden party of our dreams! 🌸🌼

Alex & Wyatt tied the knot this past weekend and we couldn’t be happier to celebrate their love story!! ✨

bride:
photo:
floral:
venue:

Get swept away in D3636 by   🤍🤍🤍The clean and simple aesthetic is complete with a soft A-line skirt that floats and sway...
09/25/2024

Get swept away in D3636 by

🤍🤍🤍

The clean and simple aesthetic is complete with a soft A-line skirt that floats and sways with every movement!





See any styles you like? 👀 These dresses will be available at the boutique for one weekend only! ✨Join us Friday, Septem...
09/19/2024

See any styles you like? 👀 These dresses will be available at the boutique for one weekend only! ✨

Join us Friday, September 27th - Sunday, September 29th for our Designer Preview Event! 🗓️

Let’s pop some bubbly 🥂 and celebrate YOU! We have a special gift from us to you 💝 AND save $100 off your Essense dress!

Link 🔗 in bio to book. See you soon! 🤍

Just some statement florals 💐 for your feed!!We’re loving the whimsical floral trend this year! ••••
09/03/2024

Just some statement florals 💐 for your feed!!

We’re loving the whimsical floral trend this year!




Just some statement florals 💐 for your feed!!
09/03/2024

Just some statement florals 💐 for your feed!!

We are here for a WOW back moment! 👏 From the open back to stunning scalloped train, style D4037 is truly the perfect co...
08/28/2024

We are here for a WOW back moment! 👏

From the open back to stunning scalloped train, style D4037 is truly the perfect combination of sexy and classic!! ✨💖




We love celebrating love!! 🤍 Congratulations to the Pearson’s 💍🥂bride: photog:
08/14/2024

We love celebrating love!! 🤍 Congratulations to the Pearson’s 💍🥂

bride:
photog:

08/12/2024
Hi there, welcome!! 👋 Are you new here? Let us introduce ourselves! We’re White Dress Off the Rack! Our collection featu...
08/07/2024

Hi there, welcome!! 👋 Are you new here?

Let us introduce ourselves! We’re White Dress Off the Rack! Our collection features designer dresses with even prettier prices! You can take your dream dress home today no matter your timeline or budget!! 💍

We also have a core collection of ✨made to order✨ gowns featuring styles from , and more!

Our goal is always to provide you with the most fun, personalized, and intimate experience. We offer a no-pressure, no-stress, and positive environment for all! Your stylist will be by your side cheering you on when you find “the one” 🙌 🎉 💓

We’d love to have you join us!

XOXO,
Christina, Mel, & Olivia 💗




📸

Spring is in the air! 🌷 We’re obsessing over Margaret and Josh’s big day! Absolutely stunning  💓•••••📸 Photo:  📍 Venue: ...
05/30/2024

Spring is in the air! 🌷

We’re obsessing over Margaret and Josh’s big day! Absolutely stunning 💓





📸 Photo:
📍 Venue:
💍 Wedding Coordinator:
✨ Hair & Makeup:

Just your daily reminder that YOU 👏  GOT 👏  THIS 👏 and are beautiful exactly as you are! We are often asked what advice ...
05/26/2024

Just your daily reminder that YOU 👏 GOT 👏 THIS 👏 and are beautiful exactly as you are!
We are often asked what advice we have for brides before they shop with us. Remember that your opinion is the most important one! As much as you’re shopping for a dress, you’re shopping for a feeling. ✨ We encourage you to ask yourself how you want to show up and FEEL on your wedding day. Are you wanting to be comfortable and get your groove on? Do you want to feel timeless, sexy, romantic? Trust your instincts!

Dress shopping can feel overwhelming, but we promise, we got you!! 💗

❗️Sample Sale❗️Spring is here! Join us Friday, May 17th - Sunday, May 19th and find your dream dress at an even better p...
05/07/2024

❗️Sample Sale❗️

Spring is here! Join us Friday, May 17th - Sunday, May 19th and find your dream dress at an even better price!

✨ Gowns starting at just $499
✨ Minis starting at $199
✨ Take your gown home same day
✨ Shop savings on accessories

Appointments are filling fast! 🗓️Head to the link in our bio to book your sample sale appointment!

that new new. 😍😍😍 just in time for the first day of spring!be the first to try her on. book your appointment at the link...
03/19/2024

that new new. 😍😍😍 just in time for the first day of spring!

be the first to try her on. book your appointment at the link in our bio.
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photo/video:
MUA:

Address

196 S. Second Street
Milwaukee, WI
53204

Opening Hours

Wednesday 1pm - 5pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 10am - 5pm

Telephone

+14148103626

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