White Dress Off The Rack

White Dress Off The Rack White Dress Off The Rack is here to provide brides with an incredible experience & help them find their dream dress at a fraction of the price!

Located in Milwaukee's Historic Fifth Ward, we carry dresses in sizes 8-12 at 50% off retail price.

Brooke married her high school sweetheart Chett at a beautiful barn in Bagley, WI.πŸ’ After 8.5 years together, their wedd...
12/30/2024

Brooke married her high school sweetheart Chett at a beautiful barn in Bagley, WI.πŸ’ After 8.5 years together, their wedding day was filled with emotion and happy tears! 🀍

Brooke shared this special message with us about her experience at WDOTR… β€œI want to say THANK YOU for allowing brides to get an amazing experience without paying crazy amounts of money. We had Oliva and absolutely adored her! She made the whole experience even better! I appreciate every one of you!”

Thank YOU for choosing us Brooke! You kind of nailed it, we’re all about pretty dresses and pretty prices here! It was our pleasure to celebrate your love story and help you find your dress! πŸ’πŸ’•

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Heading into 2025 and feeling all the NYE wedding dress inspiration!πŸ₯‚πŸŽ‰ Who said NYE dresses can only be sparkle? I mean ...
12/28/2024

Heading into 2025 and feeling all the NYE wedding dress inspiration!πŸ₯‚πŸŽ‰

Who said NYE dresses can only be sparkle? I mean while we absolutely LOVE a little ✨dazzle✨ a pearl accent, a fun sleeve, or a clean classic moment definitely passes the vibe check!

🚨 2025 brides 🚨 it’s not too early to start shopping for your dress! We actually recommend shopping about 10-12 months before your wedding day.

Why? If made to order, dresses can take 4-6 months to arrive from the designer. Plus, you want at least 2-3 months for alterations.🧡πŸͺ‘

Not quite your timeline?πŸ’ Don’t worry, we have gorgeous off the rack dresses at a sale price you can take home same day as well!

Start 2025 off right and head to the link in our bio to book your appointment at WDOTR! 🀍
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Feeling extra holly jolly this holiday season! πŸŽ„βœ¨This time of year we’re reminded how lucky we are to do this. We’re so ...
12/23/2024

Feeling extra holly jolly this holiday season! πŸŽ„βœ¨

This time of year we’re reminded how lucky we are to do this. We’re so thankful for our amazing brides and all the fun we had along the way!

Happy holidays everyone! πŸŽ‰πŸ’

πŸ’— The WDOTR team (Ally, Mel, + Liv)

12/12/2024
Pretty dresses + pretty prices! 🀍 We are just days away from our largest sale of the year! ✨  As a reminder, head to the...
11/26/2024

Pretty dresses + pretty prices! 🀍 We are just days away from our largest sale of the year! ✨

As a reminder, head to the link in our bio to book your sample sale appointment! We have just 2 spots left!

If you’re shopping for accessories only, simply walk-in.

See you Friday πŸ’—
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Imagine walking out of your fitting room to see yourself in THIS! πŸ‘€βœ¨Well, you won’t have to imagine for long because the...
11/11/2024

Imagine walking out of your fitting room to see yourself in THIS! πŸ‘€βœ¨

Well, you won’t have to imagine for long because the Blair gown is here!!

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whimsy blooms & lavender hues πŸŒΈπŸ’œMeet Hazel our latest obsession from our new collection! Perfect for a bride who wants a...
11/04/2024

whimsy blooms & lavender hues πŸŒΈπŸ’œ

Meet Hazel our latest obsession from our new collection! Perfect for a bride who wants a romantic feel with a subtle pop of color.

If you love her as much as we do, join us for an appointment and let’s try it on! ✨

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🀍 Over 200 dresses all marked under $1,000!!! 🀍Join us for our 3rd annual White Friday Sample Sale this November 29th an...
10/25/2024

🀍 Over 200 dresses all marked under $1,000!!! 🀍

Join us for our 3rd annual White Friday Sample Sale this November 29th and 30th and find your dream dress for less!πŸ™Œ

Head to the link in our bio to book your sample sale appointment! πŸ—“οΈ ✨

The perfect mix of classic & contemporary πŸ€β€’β€’β€’
10/14/2024

The perfect mix of classic & contemporary 🀍

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The garden party of our dreams! 🌸🌼 Alex & Wyatt tied the knot this past weekend and we couldn’t be happier to celebrate ...
10/10/2024

The garden party of our dreams! 🌸🌼

Alex & Wyatt tied the knot this past weekend and we couldn’t be happier to celebrate their love story!! ✨

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Get swept away in D3636 by   🀍🀍🀍The clean and simple aesthetic is complete with a soft A-line skirt that floats and sway...
09/25/2024

Get swept away in D3636 by

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The clean and simple aesthetic is complete with a soft A-line skirt that floats and sways with every movement!

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See any styles you like? πŸ‘€ These dresses will be available at the boutique for one weekend only! ✨Join us Friday, Septem...
09/19/2024

See any styles you like? πŸ‘€ These dresses will be available at the boutique for one weekend only! ✨

Join us Friday, September 27th - Sunday, September 29th for our Designer Preview Event! πŸ—“οΈ

Let’s pop some bubbly πŸ₯‚ and celebrate YOU! We have a special gift from us to you πŸ’ AND save $100 off your Essense dress!

Link πŸ”— in bio to book. See you soon! 🀍

Just some statement florals πŸ’ for your feed!!We’re loving the whimsical floral trend this year! β€’β€’β€’β€’
09/03/2024

Just some statement florals πŸ’ for your feed!!

We’re loving the whimsical floral trend this year!
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Just some statement florals πŸ’ for your feed!!
09/03/2024

Just some statement florals πŸ’ for your feed!!

We are here for a WOW back moment! πŸ‘ From the open back to stunning scalloped train, style D4037 is truly the perfect co...
08/28/2024

We are here for a WOW back moment! πŸ‘

From the open back to stunning scalloped train, style D4037 is truly the perfect combination of sexy and classic!! βœ¨πŸ’–
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We love celebrating love!! 🀍 Congratulations to the Pearson’s πŸ’πŸ₯‚bride: photog:
08/14/2024

We love celebrating love!! 🀍 Congratulations to the Pearson’s πŸ’πŸ₯‚

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08/12/2024
Hi there, welcome!! πŸ‘‹ Are you new here? Let us introduce ourselves! We’re White Dress Off the Rack! Our collection featu...
08/07/2024

Hi there, welcome!! πŸ‘‹ Are you new here?

Let us introduce ourselves! We’re White Dress Off the Rack! Our collection features designer dresses with even prettier prices! You can take your dream dress home today no matter your timeline or budget!! πŸ’

We also have a core collection of ✨made to order✨ gowns featuring styles from , and more!

Our goal is always to provide you with the most fun, personalized, and intimate experience. We offer a no-pressure, no-stress, and positive environment for all! Your stylist will be by your side cheering you on when you find β€œthe one” πŸ™Œ πŸŽ‰ πŸ’“

We’d love to have you join us!

XOXO,
Christina, Mel, & Olivia πŸ’—

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Address

196 S. Second Street
Milwaukee, WI
53204

Opening Hours

Wednesday 1pm - 5pm
Thursday 11am - 7pm
Friday 11am - 5pm
Saturday 10am - 5pm

Telephone

+14148103626

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