LAB CONNECTING THE COMMUNITY THROUGH CREATIVITY. LAB exists to unleash your inner creative.
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A Minneapolis-based creative agency connecting businesses to their community through branding, design services, collaborations, brand experiences & community events. It's a place to create, connect + collaborate with others who share the yearning for learning + creating. LAB Headquarters is located on the North end of Loring Park, across from The Basilica. Take the elevator from the historic alley

way up to 3R - we are on the top floor. We want to support the art of crafting by providing a fun atmosphere for you to learn and create while socializing with others, and leave feeling completely inspired. Founders: Jessica Moriarty and Mollie Windmiller are the co-founders of LAB. Together, they offer the perfect combination of passion and skills to curate LAB MPLS. Mollie, president of Windmiller Design Group, has an unrivaled eye for design and branding. Jessica is the owner of Prime and Polish, the home décor boutique in Minneapolis. Mix Jessica’s knowledge of DIY projects, interior design and home décor with Mollie’s design expertise and enthusiasm, and we’ve got a duo that’s ready to conduct labs for all things creative!

Hi! It’s Mollie Windmiller! I’m the Owner and Creative Director of LAB. Today LAB turns 11, 🎂🥳 so I wanted to take a mom...
03/20/2025

Hi! It’s Mollie Windmiller! I’m the Owner and Creative Director of LAB. Today LAB turns 11, 🎂🥳 so I wanted to take a moment to say thank you for being a part of this special community that we have nurtured, grown, and continue to evolve. 11 years in and I can wholeheartedly say that I have enjoyed every single day of it. I owe it all to our amazing team, our clients, and the pure passion for what we are dreaming and creating every day. There is so much goodness to come this year, we can’t wait to share it with you! Cheers to you all! ✨️

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Designing a brand isn’t just about a logo or a color palette—it’s about capturing a feeling. For Mysa Hus, that feeling ...
03/19/2025

Designing a brand isn’t just about a logo or a color palette—it’s about capturing a feeling. For Mysa Hus, that feeling is the warmth of a cup of cocoa on a snowy day, the ease of a slow morning, and the connection of a home that brings people together. 🏡 We worked alongside and to craft a narrative that reflects the heart of this home: intentional, cozy, and beautifully modern.⁠

Swipe to see more of this gorgeous brand, and visit mysahus.com for more information on your dream home. ❤️

A home built on a philosophy first—that’s what makes  unlike any other model home. ✨ Rooted in the Scandinavian concept ...
03/18/2025

A home built on a philosophy first—that’s what makes unlike any other model home. ✨ Rooted in the Scandinavian concept of ‘mysa’ (to cozy up and be present), every detail of this home is designed to bring warmth, balance, and connection under one roof. From and , this home will be like anything else on the market. We were honored to craft the brand identity for a home that isn’t just built—it’s felt. ⁠

Swipe to see a sneak peek of the brand and visit our link in bio to learn more about our creative services!

There’s no better way to celebrate 3.14 than with a slice (or two) from your favorite local “pi” shop! 🥧 Whether you’re ...
03/13/2025

There’s no better way to celebrate 3.14 than with a slice (or two) from your favorite local “pi” shop! 🥧 Whether you’re into classic apple, rich chocolate silk, or a savory hand pie, the Twin Cities is packed with infinite options for the perfect pie.

Swipe to see where you can stop for a slice and support a local bakery along the way. 🤤 Happy pi / pie day!

Let’s talk taglines! These short and sweet phrases are the first impression that sets the tone for your brand. We’re big...
03/12/2025

Let’s talk taglines! These short and sweet phrases are the first impression that sets the tone for your brand. We’re big fans of meaningful taglines packed with personality, and today, we’re celebrating a few of our favorites. ⁠

We believe in defining a business in words before anything else. Are you ready to refresh your brand messaging? We’re here to help! 🙋‍♀️ Visit our link in bio for more.

If you had a conversation with your business, what would it say? Join us at our Brand Storytelling Workshop this April, ...
03/11/2025

If you had a conversation with your business, what would it say? Join us at our Brand Storytelling Workshop this April, led by LAB’s own Brand + Editorial Manager, Emma Geary! ⁠

Together, we’ll explore how to develop a personality-packed brand voice that connects with your audience (and seals the deal on your sales). Visit our link in bio to snag a spot!

We’ve always called LAB’s Studio a blank canvas, and we love seeing how every rental client transforms our space into an...
03/05/2025

We’ve always called LAB’s Studio a blank canvas, and we love seeing how every rental client transforms our space into an experience uniquely their own. This past Valentine’s Day, the studio became a warmly lit French bistro designed for an intimate date night dinner party. Swipe to see a few of our favorite moments from this magical evening. 💕

Photography by

Nothing makes us happier than gathering creatives in our studio! 🎨✨️⁠⁠Whether you’re dipping taper candles like .burn.mn...
02/26/2025

Nothing makes us happier than gathering creatives in our studio! 🎨✨️⁠

Whether you’re dipping taper candles like .burn.mn or creating collages , our space thrives when we’re welcoming people inside to learn something new. We love seeing how artists and makers transform our space into their workshop studio, sharing their craft with the community. Interested in hosting a workshop of your own? Visit our link in bio to learn more!

Consider us sold on . Creating a robust library of marketing collateral for the VIBE team was crucial to ensuring their ...
02/21/2025

Consider us sold on . Creating a robust library of marketing collateral for the VIBE team was crucial to ensuring their agents had everything they needed to seal the deal. From playful billboards across St. Paul to easy-to-use Canva templates for social media, LAB is here to effortlessly bring your brand to life both digitally and IRL. ⁠

Working with LAB means building a relationship with a team that deeply understands how to bring your new brand to life, no matter the medium. From sophisticated signage to buzz-worthy brochures, we’ve got you covered. Visit our link in bio to learn more.

While  has been reimagining real estate since 2018, their team was ready for a fresh new look to reintroduce themselves ...
02/20/2025

While has been reimagining real estate since 2018, their team was ready for a fresh new look to reintroduce themselves to the Twin Cities as the leading independent brokerage built on fostering community, building a network of diverse agents, and creating better buying and selling experiences for their clients. ⁠

We developed a vibrant color palette and new family of fonts to better match VIBE’s brand personality, complete with new taglines to succinctly share what they’re all about in a quick, personality-forward way. ⁠

Swipe to see a few of our favorite brand assets, and visit our link in bio to learn more about our Creative Services.

Meet the new , our latest branding project! VIBE was founded to create a community within real estate and challenge the ...
02/19/2025

Meet the new , our latest branding project! VIBE was founded to create a community within real estate and challenge the marketplace status quo with independent agents. From the ground up, they’ve rethought every aspect of what it means to be a modern real estate brokerage. ⁠

The result? A holistic approach to the buying and selling process with a difference you can feel—it’s a vibe. We can’t wait to share more of this brand refresh with you this week! Visit our link in bio to explore more of our portfolio, and check out to see how they’re reimagining real estate.

While Valentine’s Day is around the corner, we’d argue that with our vibrant restaurant scene, date night is every night...
02/06/2025

While Valentine’s Day is around the corner, we’d argue that with our vibrant restaurant scene, date night is every night in the Twin Cities. 💘 Today on the blog, we’re bringing back our most popular post of 2024 with an updated list of the best date night deals in the city. From bowling and beers at to a cozy Sunday dinner for two at , visit our link in bio for date night deals that will make sparks fly all winter long. 🥰

Last week, our team celebrated the year in style on one of the most delicious corners in Northeast Minneapolis. We start...
02/05/2025

Last week, our team celebrated the year in style on one of the most delicious corners in Northeast Minneapolis. We started the night sipping craft cocktails at , where we got to experience our branding vision come to life under the stars. ✨️ Next, we headed to , where we were swept away into countless courses of dim sum layered with flavor. 🍚🍱⁠

While we’re always impressed by the food and drink scene in the Twin Cities, it’s the hospitality that truly blows us away. To have been taken care of all night so we could laugh, reconnect, and relax was the best gift of all. Have you visited these NE hotspots yet?!

What does it mean to exist in a space fully realized for YOU? Today on the blog, guest writer , the designer behind , ex...
02/04/2025

What does it mean to exist in a space fully realized for YOU? Today on the blog, guest writer , the designer behind , explores the power of placemaking and cultural resonance in shaping meaningful spaces. From designing The Dream Spot for Minneapolis youth to redefining connection in our built environment, Ashley shares how intentional design fosters belonging.⁠

Swipe to see a few behind-the-scenes photos of Ashley’s collaboration process with local youth to reimagine The Dream Spot. Visit our link in bio to read more! 💓

Meet Local Loves: your go-to resource for all things local. 🧡 As the cornerstone of our print and digital content, Local...
01/30/2025

Meet Local Loves: your go-to resource for all things local. 🧡 As the cornerstone of our print and digital content, Local Loves will be a dedicated place to spread the word about businesses we think you should know, from boutiques to jewelers to videographers and beyond! ⁠

If you’re a small business looking for a unique way to get in front of your ideal audience, this is it. Sign up now at our link in bio to sign up with our Coverage & Community Pacakge. Applications close on February 14th! ❤️‍🔥💌

Print! Isn’t! Dead! 💌 We’re the type of people who love feeling the paper between our thumbs, inviting each turn of the ...
01/29/2025

Print! Isn’t! Dead! 💌 We’re the type of people who love feeling the paper between our thumbs, inviting each turn of the page to unveil something unexpected. ⁠

Our first issue of Collective Magazine blends quality design and in-depth storytelling to shine a light on local creatives and small businesses. With the edge of a zine and the polish of a creative agency at the helm, .mn is unlike anything else on the shelves.⁠

Want to be our first reader? We’ve got a launch party in the works that we can’t wait to share. ✨️🪩 Plus, Collective Magazine will be distributed for FREE throughout the Twin Cities at select locations. Stay in the loop and sign up for our emails with the link in bio!

Sick of the algorithm? 🙄 So are we. Meet .mn, the place for all things local. Whether it’s telling the stories of Minnes...
01/28/2025

Sick of the algorithm? 🙄 So are we. Meet .mn, the place for all things local. Whether it’s telling the stories of Minnesota’s coolest creatives in our print magazine, sharing inspiration online, or simply gathering entrepreneurs together to learn, we’re doing things differently around here.⁠

Want in? Join us! We’re offering a Coverage & Community Package to spread the word about small businesses. Visit our link in bio to learn more! ✨

The best part of holiday shopping? Finding the perfect gift that feels made just for them! 🎁✨ Say hello to  – your go-to...
12/05/2024

The best part of holiday shopping? Finding the perfect gift that feels made just for them! 🎁✨ Say hello to – your go-to gift concierge in Edina, MN. Founded by Hanna Vanderloo, Prezzie makes gifting effortless, beautiful, and meaningful. Today on the blog, we’re sharing a few of our favorite picks for everyone on your list. ⁠

Whether it’s a last-minute gift, a milestone moment, or a “just because” surprise, they’ve got you covered.⁠ Visit our link in bio to read more! 🎉

Address

1629 Hennepin Avenue, Suite 300A
Minneapolis, MN
55403

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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