Little Shop of Florals

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Our Story

We are Tony and Heather Niccoli. You might know us from our other local business, Home&Harvest Magazine. I grew up here in Moscow, Idaho. I got my start as a florist by working at Scott’s House of Flowers, Moscow’s well known and historic floral shop. I drove their delivery van like I was born to do it. I then started working at Tidyman’s, a local grocery store. I ran the greenhouse and moved up to the floral department. I loved it! I went on to move to Germany and ran a flower shop there for 2 years. It was literally called Flower Shop. I had no part in the name. Also, 2 years living there and 4 years of German in college and I still can’t speak German well. I wound up leaving the floral world to become a copywriter, then magazine editor. I was currently working as Managing Editor to 5 different Orange County magazines when I met Tony in Newport Beach, California. He was working in inventory for Mercedes. He was down-to-earth, hilarious, wore cool ties and was just a nice guy from Ohio. It was truly love at first sight. He liked but not loved his job. I told him about our hometown. About huckleberries. That was all it took. We decided to move back and start a business and a life together. Tony had always wanted to be a small business owner but could not decide on his true passion. Over one of our coffee dates, he said he’d love to be a florist- the perfect combination of horticulture, business savvy, creativity, and importance to people’s lives. I should mention that he bought me flowers every week for years- creating combinations of blooms and vases in ways I’d never imagine. He was (is) a natural.

Since the owners of Scott’s House of Flowers, Wayne and Betty Susa, were like my other set of parents growing up, we tried to take over their business when they wanted to retire. But the stars just would not align! When we were ready to buy it, they decided not to retire. When they wanted us to buy it, I was knee deep in Home&Harvest. Then the original location signed a lease for someone else. Finally, things came together and we found a little place to call our flower shop home: 111 E 2nd. Street. Our name? Yeah, that came screaming out of my mouth one night when we were watching Little Shop of Horrors (I was singing the whole time despite Tony yelling at me to be quiet). Suddenly I realized that my pun and play-on-word abilities were bestowed upon me for one reason: TO NAME THIS FLOWER SHOP THE BEST NAME IN THE WORLD. Even the website was available. Kismet!

We opened on January 1, 2018. Since then, we’ve created wedding flowers, funeral displays, anniversary bouquets, you name it. We also sell plants, chocolates and weird little things you never knew you needed to own. We are also proud to continue the historic I Mum tradition for the University of Idaho. We love our town. It’s our home. So now you know all about us- we want to know: what can we bloom for you?

xoxo,

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