We focus on a warm, personalized experience that helps every client feel confident and radiant. BelleRoom by Aria Couture is a women’s dress boutique located inside the Natick Mall on the 2nd floor, near Nordstrom. We specialize in thoughtfully curated formalwear for life’s most meaningful celebrations, including prom, weddings, bat mitzvahs, sweet sixteens, galas, and other special occasions. At
BelleRoom, we believe shopping for a dress should feel just as special as the event itself. Our boutique was created with the intention of offering a warm, personalized experience where every client feels welcomed, supported, and truly seen. Whether you’re shopping for your very first formal dress or searching for something unforgettable for a milestone moment, our team is here to guide you every step of the way. We take pride in getting to know our clients—listening to their vision, understanding their comfort level, and helping them find a dress that reflects their personality and makes them feel confident and radiant. Our collection features a wide range of styles, colors, and silhouettes to celebrate individuality and ensure there is something beautiful for everyone. BelleRoom is more than a place to shop—it’s a space to feel uplifted, empowered, and excited for the moment ahead. We can’t wait to be part of your special occasion and help you find the dress that makes you feel like the best version of yourself. 💖