New Glarus Oktoberfest

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New Glarus Oktoberfest

Join the fun in New Glarus at Oktoberfest! Live music, great beer, and family friendly activities. Visit swisstown.com/oktoberfest for full details!
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Join the fun in New Glarus at Oktoberfest!! Held annually over the last weekend of September, Oktoberfest is a fun time for everyone - Live Music, Great Food, the Giant Fondue Pot, Free Admission and of course, the great beers of the New Glarus Brewing Company.

10/24/2024

𝙋𝙎𝘼 𝙏𝙤 𝘼𝙡𝙡 𝙑𝙚𝙣𝙙𝙤𝙧𝙨:

As you know, scammers are everywhere these days. Please be aware that the New Glarus Chamber does not accept vendor applications through Facebook posts. Any messages like the one below are scams—do not respond to them! If you're interested in being considered for one of our events, please email us directly at [email protected]. Stay safe!

New Glarus Christkindli Market - New Glarus Oktoberfest - New Glarus Beer, Bacon & Cheese - New Glarus Blues, Brews & Food Truck Festival

10/22/2024

🎉🍂 It’s time for the FINAL New Glarus Oktoberfest photo dump! Huge thanks to Steve Donovan Film & Video for capturing all the epic moments—Bavarian vibes, beer cheers, and all-around fun! 🥨🍻 Take a trip down memory lane and relive the magic of Oktoberfest one last time. Prost to another unforgettable year! 📸

10/16/2024

We are still riding that New Glarus Oktoberfest high! Here is a fun write up & video from Madison's WMTV!

Goodbye September and hello Oktoberfest. New Glarus started the fall celebration just days before the end of September, filling downtown New Glarus with polka, live music and beer.

10/14/2024

Get your ticket!

It's a Halloween pub crawl! Grab your friends and haunt the bars of downtown New Glarus!

10/10/2024

𝗪𝗵𝗼 𝗵𝗮𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗡𝗲𝘄 𝗚𝗹𝗮𝗿𝘂𝘀 𝗢𝗸𝘁𝗼𝗯𝗲𝗿𝗳𝗲𝘀𝘁? 𝙇𝙞𝙠𝙚 & 𝙎𝙝𝙖𝙧𝙚 𝙏𝙝𝙞𝙨 𝙋𝙤𝙨𝙩!

Did you know, New Glarus Christkindli Market is just around the corner? Come visit us again! We already miss you.

10/08/2024

Get ready for another New Glarus Oktoberfest photo drop—this time brought to you by the talented Sue Moen! 📸 Check out all the fun moments and relive the Oktoberfest magic! 🍻

10/04/2024

Big thanks to Steve Donovan Film & Video for capturing the magic of our 2024 Oktoberfest! 🍻 What an incredible time we had—cheers to everyone who joined in the fun. We’re already counting down the days until next year! 🎉

10/02/2024

More Bainbridge Images shots!

10/02/2024

Check out all of your beautiful faces in our first photo drop, compliments of Bainbridge Images! New Glarus Oktoberfest 2024 was a real hoot! Thanks for being part of the magic.

10/02/2024

𝐀 𝐡𝐮𝐠𝐞 𝐭𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐭𝐨 𝐚𝐥𝐥 𝐨𝐟 𝐨𝐮𝐫 𝐚𝐦𝐚𝐳𝐢𝐧𝐠 𝟐𝟎𝟐𝟒 𝐍𝐞𝐰 𝐆𝐥𝐚𝐫𝐮𝐬 𝐎𝐤𝐭𝐨𝐛𝐞𝐫𝐟𝐞𝐬𝐭 𝐯𝐞𝐧𝐝𝐨𝐫𝐬! You made the event extra special, and we truly couldn’t have done it without you. 🎉

Now, we’re gearing up for the New Glarus Christkindli Market—and we know you're excited too! While our 2024 market is already fully booked, we'd love to hear from you if you're interested in any of our 2025 events. Just send us an email at [email protected].

𝐌𝐚𝐤𝐞 𝐬𝐮𝐫𝐞 𝐭𝐨 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:

- Your preferred contact email address
- A quick description of what you sell
- A link to your website or business page so we can check out your awesome goodies! 🎁

09/29/2024

Ladies and gents, that’s a wrap! 🎉 Thank you all for joining us at the 2024 New Glarus Oktoberfest—we had an absolute blast celebrating with you! We're already counting down the days to next year’s festivities. Until then, Prost! 🍻

09/28/2024

Be sure to stop by the Swiss United Church of Christ stand today for their famous "Walking Swiss Meatballs and Mashed Potatoes"! 🍽️ You can find them in vendor row, right in front of the beautiful church!

Don't forget our "Walking Swiss Meatballs and Mashed Potatoes" available at our downtown stand this weekend! Pie and water also available. Thank you for your support!

09/28/2024

It's day THREE and there is STILL SO MUCH TO SEE! 𝗡𝗲𝘄 𝗚𝗹𝗮𝗿𝘂𝘀 𝗢𝗸𝘁𝗼𝗯𝗲𝗿𝗳𝗲𝘀𝘁 is buzzing with activities today. Check out this handy map to guide you on your adventure.

While you’re here, be sure to give a huge shoutout to BreeSean Pittman Agency - American Family Insurance, our Gold Sponsor—word is, she'll be slinging beer this afternoon! 🍻

Have a blast, and see you soon! 🥨🎶

09/27/2024

Night one of New Glarus Oktoberfest was an absolute blast! 🎉 We drank, we ate, and we danced the polka into the night. The excitement reached new heights as we crowned this year’s Oktoberfest King and Queen—congratulations to Mike and Shelly! 👑🍻 Can’t wait to do it all again tonight!

09/27/2024

𝐈𝐭'𝐬 𝐃𝐚𝐲 𝐓𝐰𝐨, 𝐚𝐧𝐝 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐬𝐭𝐢𝐥𝐥 𝐬𝐨 𝐦𝐮𝐜𝐡 𝐭𝐨 𝐝𝐨! The fun is far from over, so we’re sharing our poster again to remind you of the endless events and activities happening over the next three days. 🥨🎶 And let’s give a huge shoutout to our Gold Sponsor, Smart Motors Toyota for helping make New Glarus Oktoberfest so wonderful! 👏

09/26/2024

It’s finally here! 🎉𝗡𝗲𝘄 𝗚𝗹𝗮𝗿𝘂𝘀 𝗢𝗸𝘁𝗼𝗯𝗲𝗿𝗳𝗲𝘀𝘁 𝗸𝗶𝗰𝗸𝘀 𝗼𝗳𝗳 𝘁𝗼𝗱𝗮𝘆 𝗮𝘁 𝟲 𝗣𝗠! Check out our website for your Oktoberfest survival guide, including a handy festival map. 🗺️ And don’t forget to give a big thanks to our Gold Sponsor, Lake Ridge Bank, for helping make Oktoberfest shine! 🌟

Welcome to the most wunderbar time of the year—New Glarus Oktoberfest! Get ready to don your dirndls and lederhosen as we bring the spirit of Bavaria to Wisconsin. From September 26-29, our charming Swiss village transforms into a lively celebration filled with craft beer, exceptional music, tradi...

09/25/2024

Tomorrow is the day, my friends! 𝗡𝗲𝘄 𝗚𝗹𝗮𝗿𝘂𝘀 𝗢𝗸𝘁𝗼𝗯𝗲𝗿𝗳𝗲𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝘀 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀! 🎉 Tighten those dirndl straps, hike up those lederhosen, and get ready to dance to incredible music, join the fun events, drink award-winning beer, and eat 𝘼𝙇𝙇 𝙏𝙃𝙀 𝙁𝙊𝙊𝘿. Speaking of food, we thought you might like a sneak peek at who's attending this year so you can plan your foodie tour de Oktoberfest. 🍽️ But first, let's give a big shoutout to The Bank of New Glarus for their generous Gold Sponsorship—thanks for helping make this event unforgettable! 🍻

Address

418 Railroad Street
New Glarus, WI
53574

Website

https://www.swisstown.com/oktoberfest

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Videos

2024 New Glarus Oktoberfest Recap

Polka and Alphorns at New Glarus Oktoberfest

𝙕𝙞𝙜𝙜𝙮 𝙕𝙖𝙜𝙜𝙮 𝙕𝙞𝙜𝙜𝙮 𝙕𝙖𝙜𝙜𝙮 𝙊𝙞 𝙊𝙞 𝙊𝙞. 𝙄𝙩’𝙨 𝙩𝙞𝙢𝙚 𝙩𝙤 𝙋𝙤𝙡𝙠𝙖! ✔️The 𝗦𝘁𝗲𝘃𝗲 𝗠𝗲𝗶𝘀𝗻𝗲𝗿 𝗟𝗲𝗴𝗮𝗰𝘆 𝗕𝗮𝗻𝗱 kicks off the weekend at 6 pm on Thursday in the Beer Tent! ✔️ The 𝗕𝗶𝗲𝗿𝗴𝗮𝗿𝘁𝗲𝗻 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘀 & 𝗙𝗿𝗶𝗲𝗻𝗱𝘀 are sure to throw in some polka tunes at 11 am on Saturday ✔️The 𝗣𝘂𝗲𝗺𝗽𝗲𝗹 𝗣𝗼𝗹𝗸𝗮 𝗣𝗼𝗽𝗽𝗲𝗿𝘀 will be playing from 1:01 to 4:04 on Saturday at our Gold Sponsor…🥁🥁🥁💥… Puempel's Olde Tavern! 🎉 Plus, experience true Swiss vibes with 𝙨𝙪𝙧𝙥𝙧𝙞𝙨𝙚 𝙖𝙡𝙥𝙝𝙤𝙧𝙣 𝙥𝙤𝙥𝙪𝙥𝙨 throughout the weekend. Come join the fun and celebrate Oktoberfest with us! 🍻

Tap the Keg at New Glarus Oktoberfest

🍻 Get ready for a true New Glarus Oktoberfest tradition! On Friday and Saturday at 7 PM, join us as New Glarus Brewing Co. "𝗧𝗮𝗽𝘀 𝘁𝗵𝗲 𝗪𝗼𝗼𝗱𝗲𝗻 𝗞𝗲𝗴" of their legendary Staghorn Oktoberfest. 🎉 This is one pour you won’t want to miss! 🍂 𝕻𝖗𝖔𝖘𝖙! And a big thanks to our Gold Sponsor, Tofflers Pub & Grill, for their generous contribution to making this event unforgettable!

Dog Information For New Glarus Oktoberfest

We’ve been getting a lot of questions about bringing your pups to Oktoberfest! 🐕 Well-behaved, leashed dogs are welcome. Just a friendly reminder—during those busy times, it’s best to keep them out of the beer tent and crowded areas to avoid any accidental paw-stepping! 🍻 And a huge thank you to our Gold Sponsor, Mosher & Associates Insurance Services, for helping make this event paw-sitively awesome for the whole family! 🐾

Cheese Tasting at New Glarus Oktoberfest

🧀𝐒𝐰𝐞𝐞𝐭 𝐝𝐫𝐞𝐚𝐦𝐬 𝐚𝐫𝐞 𝐦𝐚𝐝𝐞 𝐨𝐟 𝐜𝐡𝐞𝐞𝐬𝐞.🧀 Get ready to indulge your taste buds! Join us on Sunday (Sept. 29) at 10:30 AM for a mouthwatering cheese tasting, brought to you by Chalet Cheese Haus & Alp and Dell Cheese Store. This cheesy extravaganza is free until it’s all gone, so come early and savor the flavors of our finest cheeses. 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁 𝗼𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗵𝗲𝗲𝘀𝗲 𝗱𝗿𝗲𝗮𝗺𝘀 𝗰𝗼𝗺𝗲 𝘁𝗿𝘂𝗲! A big thanks to our Gold Sponsor, Roy's Market, for helping make Oktoberfest extra tasty!

New Glarus Oktoberfest Chainsaw Carving

🎉 𝗧𝗪𝗢 𝗪𝗘𝗘𝗞𝗦 𝗔𝗡𝗗 𝗖𝗢𝗨𝗡𝗧𝗜𝗡𝗚! 🎉 Can you believe New Glarus Oktoberfest is just around the corner?! We can practically smell the sizzling brats and salty pretzels already! 😋 While you’re here, don’t miss the fresh scent of carved wood in the air. On Saturday (Sept. 28) from 1-4 PM, come watch Zoli's Woodcarving in action as he creates a chainsaw masterpiece right before your eyes. 🪵 A big shoutout to our Gold Sponsor, Jack Link's Beef Jerky, for helping make this possible—be sure to give them a hearty Oktoberfest thank you! 👏

King & Queen Contest at New Glarus Oktoberfest

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗥𝘂𝗹𝗲 𝗢𝗸𝘁𝗼𝗯𝗲𝗿𝗳𝗲𝘀𝘁? 👑 Join us at 8:30 PM on Thursday (Sept. 26) for the 𝙆𝙞𝙣𝙜 𝙖𝙣𝙙 𝙌𝙪𝙚𝙚𝙣 𝘾𝙤𝙣𝙩𝙚𝙨𝙩! Dress in your best Oktoberfest attire, and you could be crowned royalty for the weekend. With cash prizes and free beer up for grabs, it’s time to shine!🍻✨ Don’t miss your chance to reign supreme! This royal affair is brought to you in part by our Gold Sponsor BNG Investment Services!

Petting Zoo at New Glarus Oktoberfest

Get ready for the return of one of our favorite New Glarus Oktoberfest traditions—𝙩𝙝𝙚 𝙥𝙚𝙩𝙩𝙞𝙣𝙜 𝙯𝙤𝙤! 🐐🐰 Join us from 12-3 PM on Sunday (Sept. 29) to meet a delightful crew of cuddly animals that are sure to bring smiles to faces of all ages. Whether you're an animal lover or just looking for some wholesome fun, this is the perfect chance to get up close and personal with the cutest critters around. Bring the family, and let's make some furry friends together at Oktoberfest! 🫶 These heartwarming, fuzzy moments are brought to you in part by our Gold Sponsor, Helvetia Systems —thank you for your support!

Horse-drawn Wagon Ride at New Glarus Oktoberfest

🐴 While you’re enjoying 𝐍𝐞𝐰 𝐆𝐥𝐚𝐫𝐮𝐬 𝐎𝐤𝐭𝐨𝐛𝐞𝐫𝐟𝐞𝐬𝐭, why not take a break and explore our charming town with a leisurely horse-drawn wagon ride? This experience is 𝙘𝙤𝙢𝙥𝙡𝙚𝙩𝙚𝙡𝙮 𝙛𝙧𝙚𝙚 on Saturday and Sunday thanks, in part, to our Gold Sponsor Alp and Dell Cheese Store!

Dirndl Day at New Glarus Oktoberfest

𝗙𝗢𝗨𝗥-𝗪𝗘𝗘𝗞 𝗖𝗢𝗨𝗡𝗧𝗗𝗢𝗪𝗡! Time to grab your dirndl or lederhosen—if you don’t already have a pair (or two)! Dress to impress and kick off Oktoberfest in style on Thursday, Sept 26 for 𝗗𝗶𝗿𝗻𝗱𝗹 𝗗𝗮𝘆! 🎉 Who knows, you might even snag the crown in our King and Queen contest later that night! 👑 And don’t forget to give a big shoutout to our Silver Sponsors for making this epic event possible! Thank you Chalet Cheese Haus, Dirty Dog Taphaus and Eatery, Edelweiss Chalet Country Club, NG Retreats, Tara Wilde, Lexie D. Harris of EXIT Professional Real Estate, MHB Real Estate, Brenda's Blumenladen, Railroad St Boutique, Kinderladen, Rusty Raven and Steve Donovan Film & Video