The TKE Group

06/30/2022

On June 28, 2017 after close to 6 months of planning, The Knowledge Exchange officially hosted over 100 corporate event planners at our very first trade show at the Prince George Ballroom on Madison Avenue with the New York Yankees, Tiffany & Co., Norwegian Cruise Lines, Kiehl's, and much more.

In 5 years we expanded into two brands (TKE Trade Shows and CATALYST Luncheons) in markets including Boston, Washington DC, Philadelphia, Albany, Hartford, Stamford, Princeton, Richmond, and Alexandria, Went virtual and Won a Telly and 4 International Best-in-Business Awards, and while we've slowed down a bit in 2022, we're already eyeing some more programs later in the year.

12/11/2021

In 2021, we proved the old saying "Where there's a will, there's a way". We took the sour lemons of the pandemic and mastered the virtual space, became globally recognized with FOUR International Best-In-Business Awards and a Silver Telly Award, doubled our reach to over 60,000 top marketing, meeting & event executives, and finally had the pleasure of welcoming back event buyers from the world's largest corporations to safe and in-person live programs in four different US cities.

We can't wait to see what 2022 will bring! In the meantime, from our family to yours we wish you all a Happy, Healthy, Safe and Blessed Holiday Seasons, and a Beautiful, Prosperous New Year!

12/10/2021

In 2022, The Mission Continues...

Don't Miss The Epic Return of The 5-time Telly and International Best-In-Business Award Winning Virtual Telecast For The Meetings & Events Industry.

09/11/2021

We will never forget…

06/04/2021

We Won!

Mission Critical was honored at the 42nd Annual Telly Awards as a Silver Telly Award Winner along with Microsoft (CodeStories), Equifax (WinTV), The Atlantic (The Atlantic Festival, and the National Comedy Center (The Lucille Ball Virtual Comedy Festival).

05/31/2021

04/08/2021

To Celebrate GMID 2021, TKE Group is rolling out one of the most powerfully engaging, thought provoking, monetizable white-label hybrid event solutions the industry has ever seen. We guarantee this is like nothing you've experienced before.

It's what would happen if you could harness the power of a network television production company, a technology developer, a marketing agency, an engagement specialist, a global sourcing company and more into one?

To get on the exclusive invite list for the first virtual walk-through next week, comment below or email us at [email protected] or visit us online at https://evolvebymc.com

04/08/2021

Tune in to our Friends at Hospitality Today LIVE For Their Special GMID 2021 Edition, featuring Mission Critical Co-Producer, John Williams!

Happy GMID21! In one hour, get ready for a full day learning about the latest Meeting and Events updates on Hospitality Today Live for a special GMID21 edition. Join in the conversation with top leaders that will share their perspectives and findings. No registration and it's FREE on Hospitality Today Live on or . It's going to be a great celebratory GMID! Hope to see you there!
Facebook: https://www.facebook.com/HospitalityTodayLive
You Tube: https://www.youtube.com/.../UCVpBipUCRJDhX61NYENMmMQ/videos

02/10/2021

Tomorrow is the day! Comment a 🙌🏻 if you will be tuning in to Episode 4 at 1:30pm.

02/10/2021

We’re looking forward to our musical guests! Are you? Hamilton Broadway Plus

02/09/2021

If you enjoyed Episode 1, then you would be interested to learn from speaker, Nicola Kastner, in Growing Your Career in Corporate Events.

The event is starting soon and it isn’t to late to sign up! Join the fun here: https://www.thevendry.co/community-events/event/39/growing-your-career-in-corporate-events

Hear how Monique Ruff-Bell of Money 20/20 USA and Nicola Kastner of SAP steered their careers to significant leadership positions within corporate events planning, and gain a better understanding on what it takes to manage large scale events. As Event Director, Money20/20 USA and VP of Events at Asc...

02/06/2021

Is this a potential filming spot for the next episode🤔 Find out 2/11!

02/05/2021

Only one week away! Have you signed up yet?

During the next Mission, we are featuring a very inspiring individual. To read John Maclean’s heartwarming story, click here: https://www.pcma.org/john-maclean/ and then join us for Episode 4 to hear how you can reinvent yourself as well!

02/04/2021

Looking for a hint to the next Episode 4 feature. These emojis will help you out:🌹🌸🌸💐🌺🌷🌻🥀🌼

02/03/2021

Travel “virtually” up north for our next Episode 4 feature 😎

02/01/2021

If you loved our past performances, this is one you won’t want to miss! Presented by Broadway Plus!

01/29/2021

Have you viewed our event on LinkedIn? Check it out, and click attend before Episode 4 on 2/11!

https://bit.ly/3pnlcAD

MISSION CRITICAL and The TKE Group are most definitely in hyper-mode, pulsing with electricity and energy that we're about to send all over the industry like bolts of lightning on February 11, 2021 with our next episode including: - Giving Away 1,000 Free Lunches to 1,000 Lucky Viewers with Grubhub....

01/28/2021

During the next Mission, we are featuring a very inspiring individual. To read John Maclean’s heartwarming story, click here: https://www.pcma.org/john-maclean/ and then join us for Episode 4 to hear how you can reinvent yourself as well!

01/09/2021

Amazing concept for home or for future events. One of the silver linings of this pandemic has been seeing the different innovations to meet the moment. We could completely see serving these single-serve "jarcuteries" at one of our live Knowledge Exchange Events when we resume later this year.

You’ve seen pancake charcuterie boards all over your feed and even tried your hand at chocolate charcuterie. Brace yourself for the next trend in meat and cheese, single-serving jarcuterie.

12/22/2020

On behalf of all of us at Mission Critical, we'd like to wish everyone a Happy, Healthy and Safe Holiday leading into an Incredible New Year!

10/30/2020

Hi All,
If you did not have a chance to pre-register for today's MISSION CRITICAL at 1:30 PM EST, you can still watch, as well as access our Exhibit Hall, FREE VIP Bag, and Interactive Activities at HTTPS://SaveTheMeetings.Org/Live
Hope To See You There!

10/30/2020

It’s today! Will you be watching? www.savethemeetings.org

10/28/2020

Did you tune in today to RepFest?

10/28/2020

Coming on Friday! Are you ready?

09/22/2020

Click Below to watch Mission Critical Co-Creator Joseph Lara 1-on-1 with Deborah Gardner on The Hospitality Industry, Creating Mission Critical, and What it Will Take To Get Events Moving Forward Again.

Hospitality Today Live, a global hospitality weekly show providing dynamic and fun conversations

09/19/2020

My next speaking engagement. Thank you to Deborah Gardner for having me on Hospitality Today Live. I’m greatly looking forward to it on Tuesday.

Joseph M. Lara is the Founder and Managing Director of The Knowledge Exchange, one of the fastest growing, invitation-only, hospitality trade showcases for the meetings and events industry. He is also the co-creator of the .org campaign crafted to reignite the Meetings and Events industry post Covid 19, as well as the Executive Producer and Creator of “Mission Critical”, the history-making and most widely viewed virtual telecast that has drawn an unprecedented 12,000 senior-level meeting and event professionals. Don't miss this amazing conversation on Tuesday, September 22nd at 11:00 pacific/2:00pm eastern right here on Hospitality Today Live.

08/06/2020

Have you seen our appearance on MeetingsNet yet? Rob Carey talks about our thrilling interview with Bob Bejan from last week's Episode 2!

The firm’s VP of global events dishes on “making a two-year transformation in eight weeks,” the new mindset event producers must accept, and how hospitality suppliers can be part of events again.

07/29/2020

TODAY IS THE DAY! SPECIAL PERFORMANCE FROM NASHVILLE BY
GRAMMY NOMINATED, MULTI-PLATINUM
COUNTRY SUPERSTAR
JOHN RICH PRESENTED BY REDNECK RIVIERA

07/28/2020