The Quintessential

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The Quintessential

The Q creates bespoke music salon experiences that defy traditional concert settings Through mutual friend, Dr. Zito was introduced to violinist CheHo Lam.

The Q highlights one rare quintessential aspect of lives in the digital age: intimacy in real-life connectivity, through cultural experiences. Dr. Tony Zito (1941-2016), a psychiatrist, documentary producer, and an avid piano player, had opened up his place to friends and art lovers in the community to attend regular house concerts all his life while residing in New York. An enthusiast of all thin

gs arts and culture CheHo has had the chance to work with professional and artists of different medium since moving to New York City after college. He is passionate about curating and promoting this collective experience to all, as well as creating ways to make it accessible. Hence, together with Dr. Zito, they started Music on Mondays, the initial brand of The Q. A project described as "an endeavor and testimonial of love" in Dr. Zito's own word, The Q hopes to carry on his legacy through this community endeavor by being a part of the way he saw the world.

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http://theqquintessential.com/

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How a 74 year-old and a millennial are connecting society by reinventing a Victorian concept, one living room at a time

In the fast-paced digital age we live in, where convenience is only a swipe or a tap away, The Q is reviving one quintessential aspect of our lives: intimacy in human connectivity through cultural experiences.

The Quintessential (The Q) is a creative organization that curates and hosts intimate home concert events. These events feature and support artists of various genres, while providing society a platform to explore diversity in musical culture and highlight social issues. A concept that dates back to the 17th century, The Q refreshes the format of salon gatherings with modern thematic twists by combing film, literature, magic, visual art, multimedia, food pairing, and even fragrance testing with music being the centerpiece, all in an up-close setting.

A millennial and an elderly might not sound like your usual co-founder pairing, but sometimes a serendipitous yet brilliant discovery may forge an inseparable bond. CheHo Lam moved to the U.S. eight years ago from his hometown of Hong Kong, where he started learning the violin at the age of six. Music has brought him to stages such as Carnegie Hall, The United Nations Headquarters, and the Capitol Building with an opportunity to perform at President Obama’s second Inaugural Luncheon in 2013 in Washington D.C. It wasn’t until he moved to New York City where CheHo met his 74 year-old friend and late mentor Dr. Tony Zito (1941-2016), he realized he could do much more to create a lasting social impact.

A retired psychiatrist, documentary producer, art and music aficionado, and people lover, Tony Zito was a generous, selfless soul, who would always have way too much food on the table when welcoming guests. Typical Italian. After the release of the documentary which he was executive producer of, Seymour: an introduction, Tony invited CheHo to give a house concert, followed by a screening of the film. It was unlike any other concert that CheHo had given: in a living room with 40+ seats, performers breaking the traditional concert routine with small introductory speeches to guide the flow of the program, musical repertoire being paired with the film, people interacting with genuine exchanges of ideas, and most importantly creating a dialogue between the performers and the listeners where everyone in the audience had a chance to interact with the artists. The energy in the room was palpable.

Enraptured by the experience and the positive feedback from audience members, the two began to host regular salon events out of Tony's apartment (fittingly numbered Q), the very place where the film’s director Ethan Hawke met Seymour Bernstein, subject of the film.

With music being the centerpiece, The Q started to combine film, literature, magic, visual art, multimedia, food pairing, and even fragrance testing, while aiming to provide a refreshing way of experiencing multi-sensory pairings, all in an up-close setting.

The Q has since been invited by hosts, corporate brands, film festivals, and The United Nations for performances and events taking place all across New York. The Q brings curated cultural elements to create customized concepts, helping elevate audience and customer experiences in its entirety.

The Q is a creative organization that connects and brings people together through intimate cultural experiences.

We don’t think classical music or any art form needs to be saved; we believe in representing works at their highest quality by honoring their creators, and presenting them in an innovative and relevant manner. As artists, it is our role to reach human beings, to convey emotional ideas, existential, intangible ideas, and make people feel better about being alive in today’s society.

An initiative described by Tony as "an endeavor and testimonial of love", The Q strives to spread his message and carry on his legacy through this community endeavor by being a part of the way he saw the world.

Bring a friend, enjoy the experience, and be amused by fellow art and cultural connoisseurs in town. You don’t need a backstage pass to get to know the artists.

theqquintessential.com