MAG A full-service experiential marketing & event production company. And we do it all in house.

Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, at the michael alan group we pride ourselves on finding new & exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act.

MAG partnered with the Kids and Families department of Northwell Health to produce a week long holiday experience at the...
01/09/2025

MAG partnered with the Kids and Families department of Northwell Health to produce a week long holiday experience at the Magic of Lights Show. Inside the Northwell tent, attendees were offered branded prizes through our Spin to Win experience, cookies, a custom holiday-themed family photo, hot chocolate and a chance to enter to win a raffle via onsite sweepstakes. Many donated clothing to Northwell’s Off the Rack initiative, spreading holiday cheer. Northwell families were thrilled to attend this special night out with their loved ones!

MAG is thrilled to provide best in class staffing support for Meta’s new pop-up store in West Hollywood. The new experie...
11/11/2024

MAG is thrilled to provide best in class staffing support for Meta’s new pop-up store in West Hollywood. The new experiential space allows visitors to try on the latest Ray-Ban Meta smartglasses which integrates AI features like real-time translation and voice control. The store will host unique events, from comedy shows to workshops, making it a must-visit destination before it closes on December 31st.

We had an absolute blast teaming up with  as a key sponsor for  Porchfest 2024! 🌟 This epic neighborhood music festival ...
10/25/2024

We had an absolute blast teaming up with as a key sponsor for Porchfest 2024! 🌟 This epic neighborhood music festival rocked with 209 performances across 209 porches in seven amazing Athens neighborhoods, celebrating our vibrant arts scene! Our brand ambassador squad mingled with locals, visitors, and students this past Sunday. Thanks to everyone who made this event unforgettable—hosts, musicians, and all the incredible attendees. Let’s keep the rhythm alive while supporting historic preservation and heritage in Athens!

🏡🎵

Now Hiring! Super Bowl Activation in New Orleans! We’re looking for Hospitality Brand Ambassadors and Lead Hospitality B...
10/17/2024

Now Hiring! Super Bowl Activation in New Orleans!

We’re looking for Hospitality Brand Ambassadors and Lead Hospitality Brand Ambassadors to join our team for an exciting Super Bowl event in New Orleans!

Are you:
✅ Friendly & outgoing with hospitality experience?
✅ Passionate about delivering top-notch guest experiences?
✅ Bilingual in English & Spanish or Portuguese? (That’s a big plus!)

This is your chance to be part of one of the biggest events of the year! 
 
To apply or learn more, follow the link in our bio!

From NYC to Las Vegas, team MAG is hitting the ground running on this Monday morning!
10/07/2024

From NYC to Las Vegas, team MAG is hitting the ground running on this Monday morning!

09/11/2024
This summer MAG produced the annual President’s Awards Gala for  at Cipriani 42nd St. Attendees enjoyed an evening “unde...
09/09/2024

This summer MAG produced the annual President’s Awards Gala for at Cipriani 42nd St. Attendees enjoyed an evening “under the stars” with a special performance by “Piano Man” Henry Haid from Broadway’s Tony award winning musical “Movin’ Out”, an honoree wall photo op, Haikuists writing personalized poems for guests, and a custom screen printing tote station to celebrate elevating excellence in the organization.

This summer, we had the pleasure of welcoming   into our internship program, and over the course of 8 weeks, she added s...
08/09/2024

This summer, we had the pleasure of welcoming into our internship program, and over the course of 8 weeks, she added so much color to our work days. She shadowed several team members, worked her first live event, and pulled a dolly full of supplies down the streets of New York like a pro. Thank you for everything, Alyssa!

🎵 Calling all music enthusiasts and creators! 🎵We are on the lookout for an energetic and passionate Student Influencer ...
07/17/2024

🎵 Calling all music enthusiasts and creators! 🎵

We are on the lookout for an energetic and passionate Student Influencer to represent SoundCloud on the University of Georgia campus in Athens, GA! 🎓✨
As a Student Influencer, you’ll play a crucial role in boosting SoundCloud’s visibility and engagement among your peers. Promote their diverse range of music and vibrant community of fans and creators! 🌟🎧

Are you ready to amplify the sound of your campus? Apply now using the link in our profile! 🚀🎶

🎵 Calling all music enthusiasts! 🎵We are on the lookout for an energetic and passionate Student Influencer to represent ...
07/12/2024

🎵 Calling all music enthusiasts! 🎵

We are on the lookout for an energetic and passionate Student Influencer to represent SoundCloud at the University of Georgia campus in Athens, GA! 🎓✨

As a Student Influencer, you’ll play a crucial role in boosting SoundCloud’s visibility and engagement among your peers. Promote their diverse range of music and vibrant community of fans and creators! 🌟🎧

Are you ready to amplify the sound of your campus? Apply now using the link in our profile! 🚀🎶

MAG was onsite in San Diego  to produce the main session programming for the annual OAAA OOH Media Conference and OBIE A...
06/12/2024

MAG was onsite in San Diego to produce the main session programming for the annual OAAA OOH Media Conference and OBIE Awards. This 3-day trade event provides thought leadership, debates, fireside chats, track sessions, and the annual awards gala to celebrate the top achievements in the Out of Home industry.

High energy, unwavering passion, and total commitment from everyone involved made last month’s Train-the-Trainer (TTT) e...
05/23/2024

High energy, unwavering passion, and total commitment from everyone involved made last month’s Train-the-Trainer (TTT) event with Microsoft an incredible success! Here’s to many more!

Team Spotlight: Sabrina Zander is our Jr. Graphic Designer who supports our creative needs for proposals and active prog...
05/20/2024

Team Spotlight: Sabrina Zander is our Jr. Graphic Designer who supports our creative needs for proposals and active programs. She is a recent honor graduate from San Diego State University where she majored in Graphic Design. Her impressive portfolio of design, photography, and painting is a major asset to our team, and we are grateful for her contributions.

Flying to Austin this weekend? Make sure to stop by the CMT Music Awards activation in Austin’s Bergstrom INT airport, l...
04/05/2024

Flying to Austin this weekend? Make sure to stop by the CMT Music Awards activation in Austin’s Bergstrom INT airport, live all weekend long! 
 
MAG partnered with to create a pop-up experience where travelers can enjoy a custom fabricated photo activation, free swag, and enter to win tickets to the awards show! 
 
Don’t miss the LIVE on Sunday, April 7 at 8p/7c on CBS!

Our team had the privilege of providing event management and production support for “Most Likely Not To… The Musical.”
03/07/2024

Our team had the privilege of providing event management and production support for “Most Likely Not To… The Musical.”

  Our site visit at the Times Center as we gear up for another exciting event!
02/22/2024



Our site visit at the Times Center as we gear up for another exciting event!

Team Spotlight: Andrea Baumgarten is a Sr. Account Executive at MAG on our MSFT account. A true NYC aficionado, Andrea i...
01/26/2024

Team Spotlight: Andrea Baumgarten is a Sr. Account Executive at MAG on our MSFT account. A true NYC aficionado, Andrea is always telling us about the next cool thing. Whether it’s a new art installation, a secret NYC spot, or a trending restaurant – she’s got her finger on the pulse. When she’s not traveling the world for client work, she is watching her favorite sport – soccer, exploring NYC, and enjoying time with family and friends. Andrea is a vibrant, talented team member, and we are lucky to have her at MAG.

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Whether it is a headline-grabbing publicity stunt in Times Square or a strategic brand partnership, at MAG we pride ourselves on finding new & exciting formats for connecting brands with their target audience. Product launches, digital integrations, and national tours are just a few of the ways we inspire audiences to act. And we do it all in house.