MATTE Projects

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MATTE Projects

MATTE is a creative agency and production company focused on culture and content creation.

www.matteprojects.com
http://mattefilms.com/

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05/13/2024

Delve into the captivating world of Edo-era Japan———

Utagawa Hiroshige's exquisite woodblock prints, entitled "100 Famous Views of Edo," epitomizes the artist's profound mastery of ukiyo-e craftsmanship. Each print offers a window into Hiroshige's deep connection with the landscapes and culture of Edo, showcasing a nuanced interplay of colors and meticulous attention to detail.

The bustling streets and tranquil vistas of old Edo are meticulously captured by Hiroshige, displaying changing seasons and atmospheric nuances. The viewer is invited to contemplate the ephemeral beauty of the world. For the first time in twenty-four years, Hiroshige’s prints return to public display at the Brooklyn Museum.

05/07/2024

——— Lenny Kravitz’s house in Miami, designed by Architröpolis (1999)

05/02/2024

The PUMA campaign stands as MATTE’s most ambitious undertaking to date. The production was a logistical marvel, a testament to the tireless efforts of hundreds of crew members from around the world. Ten shoots, in five countries, meticulously planned and executed over thousands of hours, brought this vision to life.

Each shoot was a flurry of activity, meticulously orchestrated by our internal creative and production team. We coordinated a vast array of personnel – local crews, external production teams, OCP’s, extras, and the star athletes themselves, to operate at full tilt within shoot windows that were only a few hours.

From Rio to Madrid, Manchester to Milan, each shoot required newfound nimbleness; managing constantly shifting absolutes and unpredictable circumstances—all in foreign environments.

BTS from the MATTE team:

05/01/2024

——— Together with WhatsApp, MATTE kicked off an electrifying evening at the Virgin Hotel rooftop to unveil the new Mercedes-Benz AMG Petronas F1 race car emoji. The event saw special guest appearances by Lewis Hamilton and Toto Wolff as well as a full projection takeover of the Empire State Building.

VP of Client Services, Ben Rush
Client Supervisor, Nicole Elkins .elks
Executive Creative Director, Experiential, Michael Yu
Senior Experiential Designer, Andre Brown
Experiential Designer, Trinity Montgomery
Designer, Austin Aubry
Art Director, Conner Needham .needham
Director of Experiential Production, Leo Olivia
Creative Experiential Producer, Nikki Cohen
Experiential Production Coordinator, Joey Daoud
Production Intern, Aanya Singh
Photographer, Annie Forrest .world
Photographer, Michael Yu

04/30/2024

———Walking on water with saffron-colored pathways

Christo, the Bulgarian-born artist, who is famous with his wife Jeanne-Claude for wrapping the Reichstag, the Arc De Triomphe, and installing 7,500 gates along Central Park, always dreamt of walking on water.

In 2016, Christo realized The Floating Piers on Lake Iseo in Italy using 3-kilometers of fabric over an undulating and floating dock system which connected Sulzano to the island of Monte Isola and San Paolo. Visitors were urged to walk along barefoot so they could feel the fabric and the motion of the water under their feet. Perspectives were at play with this piece: The mountain ranges provided additional points of view while the light and water transformed the color of the fabric over time.

04/26/2024

——— Don’t let it go over your head

04/23/2024

Prolific Italian photographer, Luigi Ghirri, sought a new mode of visualizing his home’s landscape, creating hundreds of powerful images throughout the 1970s and 1980s. Considered to be one of the leaders of color photography and with an uncanny eye for composition, Ghirri focused on the landscape around him while juxtaposing scale and illusion for dream-like atmospheres.

——— “The ultimate role of photography…consists of its capacity to slow down our fast and chaotic way of reading images… It is as if it were possible, for once, to read a newspaper article without someone constantly turning the pages for us. Photography elicits a slowness of vision that I find extremely important, when we consider how technology has sped up perception in recent years.”

04/22/2024

MATTEMood———

Revisiting the cubicles, colors, and culture of the corporate office in the ‘60s-‘70s

04/17/2024

For PUMA’s first global campaign in over a decade, MATTE positioned players at the forefront of the action, placing them in the blistering intensity of transcendent athleticism.

The visuals captured 14 athletes across 7 disciplines around the world, inviting audiences to get a glimpse of the essence of the campaign. From widespread social media coordination from official PUMA accounts and their athletes, to OOH and digital takeovers the campaign was seen by millions around the world.

04/12/2024

——— Behind The Scenes

Lost In Translation, 2003.

04/09/2024

——— Forever Faster

Puma ads of the past inspiring us for something exciting coming soon.

04/03/2024

“Architecture was my way of expressing my ideals: to be simple, to create a world equal to everyone, to look at people with optimism, that everyone has a gift. I don’t want anything but general happiness. Why is that bad?” ——— Oscar Niemeyer

03/26/2024

Shot in one afternoon in the picturesque surf oasis of Waimea Bay in Hawaii, spent two years curating the photos from that day alongside a prose poem which spreads sixty pages.

Mayhem at Waimea Bay (The Allegory of the Sea) est. 2023———

“It represents that artistic burnout, rebirth and me surrendering to where inspiration comes from and being open to it. I didn’t go into make a surf book, but that’s what came out.”

03/20/2024

Dweller Forever and Ever ———

The 5-day festival experience celebrates Black excellence across all genres of dance music—from electronic, to techno, to house. The festival, which featured more than 80 artists for its 5th year, amplifies the artistry of Black DJs while properly contextualizing the influence of Black creators throughout the past, present and future of dance music.

Dweller was founded by and is curated alongside Enyo Amexo and Ryan Clarke; bringing to life the multi-day series of dancing at underground nightlife hotspots in Brooklyn and Queens and lectures at legendary spaces like MoMA PS1.

Photographed by Elliott Jerome Brown Jr. for the Washington Post.

For the full article, link in bio.

03/18/2024

Capturing moments & memories

——— Camera ads from the ‘80s to the early aughts are a snapshot into the turn of the century.

03/13/2024

In conversation with MATTE Art Director .needham———

Exploring his insights from conceptualizing the new global campaign for and how he worked with rapper Jack Harlow to capture the essence of Harlow’s hometown Louisville, Kentucky, to create an authentic atmosphere on-set with his life-long crew.

“The most important and exciting part of this campaign was being able to blend Jack Harlow’s world with that of the New Balance 550—one where they collide and coexist naturally. Louisville local love, brought to you by the timeless, classic 550.”

To read the interview, link in bio.

03/12/2024

Capturing the sensitivity of human suffering———

Swedish photographer Christer Strömholm photographed highly personal scenes in black-and-white, bringing color to the communities he lived in by depicting his subjects as close friends—everyone from artists, mothers, children, and found friends part of the transgender community, shedding light on issues of sexuality and gender in the 1960’s.

“Working with photographic imagery is for me a way of living. When I think about and look closely at my pictures, they are all in their special way nothing other than a self-portrait; a part of my life.”

03/11/2024

Let’s see each other eye to eye ———

Level (1997), by Berlin-based artist Hans Hemmert, was part of a showcase produced by Galerie Gebauer in Berlin to create performances that facilitated interaction and participation with the audience. Each participant’s height was measured and they were given blue platforms to attach to their shoes—making every person the exact same height, 2m tall.

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174 Hudson Street, #5
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https://www.matteprojects.com/

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