MATTE Projects

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MATTE Projects

MATTE is a creative agency and production company focused on culture and content creation.
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www.matteprojects.com
http://mattefilms.com/

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05/13/2024

Delve into the captivating world of Edo-era Japan———

Utagawa Hiroshige's exquisite woodblock prints, entitled "100 Famous Views of Edo," epitomizes the artist's profound mastery of ukiyo-e craftsmanship. Each print offers a window into Hiroshige's deep connection with the landscapes and culture of Edo, showcasing a nuanced interplay of colors and meticulous attention to detail.

The bustling streets and tranquil vistas of old Edo are meticulously captured by Hiroshige, displaying changing seasons and atmospheric nuances. The viewer is invited to contemplate the ephemeral beauty of the world. For the first time in twenty-four years, Hiroshige’s prints return to public display at the Brooklyn Museum.

05/07/2024

——— Lenny Kravitz’s house in Miami, designed by Architröpolis (1999)

05/02/2024

The PUMA campaign stands as MATTE’s most ambitious undertaking to date. The production was a logistical marvel, a testament to the tireless efforts of hundreds of crew members from around the world. Ten shoots, in five countries, meticulously planned and executed over thousands of hours, brought this vision to life.

Each shoot was a flurry of activity, meticulously orchestrated by our internal creative and production team. We coordinated a vast array of personnel – local crews, external production teams, OCP’s, extras, and the star athletes themselves, to operate at full tilt within shoot windows that were only a few hours.

From Rio to Madrid, Manchester to Milan, each shoot required newfound nimbleness; managing constantly shifting absolutes and unpredictable circumstances—all in foreign environments.

BTS from the MATTE team:

05/01/2024

——— Together with WhatsApp, MATTE kicked off an electrifying evening at the Virgin Hotel rooftop to unveil the new Mercedes-Benz AMG Petronas F1 race car emoji. The event saw special guest appearances by Lewis Hamilton and Toto Wolff as well as a full projection takeover of the Empire State Building.

VP of Client Services, Ben Rush
Client Supervisor, Nicole Elkins .elks
Executive Creative Director, Experiential, Michael Yu
Senior Experiential Designer, Andre Brown
Experiential Designer, Trinity Montgomery
Designer, Austin Aubry
Art Director, Conner Needham .needham
Director of Experiential Production, Leo Olivia
Creative Experiential Producer, Nikki Cohen
Experiential Production Coordinator, Joey Daoud
Production Intern, Aanya Singh
Photographer, Annie Forrest .world
Photographer, Michael Yu

04/30/2024

———Walking on water with saffron-colored pathways

Christo, the Bulgarian-born artist, who is famous with his wife Jeanne-Claude for wrapping the Reichstag, the Arc De Triomphe, and installing 7,500 gates along Central Park, always dreamt of walking on water.

In 2016, Christo realized The Floating Piers on Lake Iseo in Italy using 3-kilometers of fabric over an undulating and floating dock system which connected Sulzano to the island of Monte Isola and San Paolo. Visitors were urged to walk along barefoot so they could feel the fabric and the motion of the water under their feet. Perspectives were at play with this piece: The mountain ranges provided additional points of view while the light and water transformed the color of the fabric over time.

04/26/2024

——— Don’t let it go over your head

04/23/2024

Prolific Italian photographer, Luigi Ghirri, sought a new mode of visualizing his home’s landscape, creating hundreds of powerful images throughout the 1970s and 1980s. Considered to be one of the leaders of color photography and with an uncanny eye for composition, Ghirri focused on the landscape around him while juxtaposing scale and illusion for dream-like atmospheres.

——— “The ultimate role of photography…consists of its capacity to slow down our fast and chaotic way of reading images… It is as if it were possible, for once, to read a newspaper article without someone constantly turning the pages for us. Photography elicits a slowness of vision that I find extremely important, when we consider how technology has sped up perception in recent years.”

04/22/2024

MATTEMood———

Revisiting the cubicles, colors, and culture of the corporate office in the ‘60s-‘70s

04/17/2024

For PUMA’s first global campaign in over a decade, MATTE positioned players at the forefront of the action, placing them in the blistering intensity of transcendent athleticism.

The visuals captured 14 athletes across 7 disciplines around the world, inviting audiences to get a glimpse of the essence of the campaign. From widespread social media coordination from official PUMA accounts and their athletes, to OOH and digital takeovers the campaign was seen by millions around the world.

04/12/2024

——— Behind The Scenes

Lost In Translation, 2003.

04/09/2024

——— Forever Faster

Puma ads of the past inspiring us for something exciting coming soon.

04/03/2024

“Architecture was my way of expressing my ideals: to be simple, to create a world equal to everyone, to look at people with optimism, that everyone has a gift. I don’t want anything but general happiness. Why is that bad?” ——— Oscar Niemeyer

03/26/2024

Shot in one afternoon in the picturesque surf oasis of Waimea Bay in Hawaii, spent two years curating the photos from that day alongside a prose poem which spreads sixty pages.

Mayhem at Waimea Bay (The Allegory of the Sea) est. 2023———

“It represents that artistic burnout, rebirth and me surrendering to where inspiration comes from and being open to it. I didn’t go into make a surf book, but that’s what came out.”

03/20/2024

Dweller Forever and Ever ———

The 5-day festival experience celebrates Black excellence across all genres of dance music—from electronic, to techno, to house. The festival, which featured more than 80 artists for its 5th year, amplifies the artistry of Black DJs while properly contextualizing the influence of Black creators throughout the past, present and future of dance music.

Dweller was founded by and is curated alongside Enyo Amexo and Ryan Clarke; bringing to life the multi-day series of dancing at underground nightlife hotspots in Brooklyn and Queens and lectures at legendary spaces like MoMA PS1.

Photographed by Elliott Jerome Brown Jr. for the Washington Post.

For the full article, link in bio.

03/18/2024

Capturing moments & memories

——— Camera ads from the ‘80s to the early aughts are a snapshot into the turn of the century.

03/13/2024

In conversation with MATTE Art Director .needham———

Exploring his insights from conceptualizing the new global campaign for and how he worked with rapper Jack Harlow to capture the essence of Harlow’s hometown Louisville, Kentucky, to create an authentic atmosphere on-set with his life-long crew.

“The most important and exciting part of this campaign was being able to blend Jack Harlow’s world with that of the New Balance 550—one where they collide and coexist naturally. Louisville local love, brought to you by the timeless, classic 550.”

To read the interview, link in bio.

03/12/2024

Capturing the sensitivity of human suffering———

Swedish photographer Christer Strömholm photographed highly personal scenes in black-and-white, bringing color to the communities he lived in by depicting his subjects as close friends—everyone from artists, mothers, children, and found friends part of the transgender community, shedding light on issues of sexuality and gender in the 1960’s.

“Working with photographic imagery is for me a way of living. When I think about and look closely at my pictures, they are all in their special way nothing other than a self-portrait; a part of my life.”

03/11/2024

Let’s see each other eye to eye ———

Level (1997), by Berlin-based artist Hans Hemmert, was part of a showcase produced by Galerie Gebauer in Berlin to create performances that facilitated interaction and participation with the audience. Each participant’s height was measured and they were given blue platforms to attach to their shoes—making every person the exact same height, 2m tall.

03/08/2024

Dune Pt. 2 BTS - shot by

——— “I had the great privilege to spend a fleeting moment in Arrakis (Jordan) back in late 2022 during the making of Dune Pt.2.

Thank you to and for inviting me into their world and letting me roam amongst the crew and cast. And for highlighting how beautiful things can be made at such a large scale with kindness and care at the fore.”

03/07/2024

MATTE’s March Gallery Roundup.

——— The best shows currently on view in NYC, LA, CDMX and Europe.

03/06/2024

Total Solar Eclipse 2024: When & Where

For more, link in bio

03/04/2024

Making art out of ———

Nothing.

Artist Erwin Wurm challenges our perceptions of existence with “Instructions for Idleness”

03/01/2024

JOAN DIDION - quotes to live by.

02/29/2024

The House in the Trees ———

Casa Albero, built in the 1970’s as a weekend getaway abode, sits deep within the forest about 18 miles from Rome. Two architects and husband and wife, Giuseppe Perugini and Uga de Plaisant, created a brutalist experiment playing with concrete, glass and steel in an entirely modular creation.

Architects are currently trying to preserve the structure since the home was left vacant for years after the homeowners’ deaths, with graffiti marking each and every crevice.

02/28/2024

The master of light, color and manipulation———

Christopher Doyle’s lush cinematographic style, featuring highly-saturated vivid vignettes and visceral shadow play, has been acclaimed in iconic films such as Wong Kar Wai’s Happy Together, Fallen Angels, and Chungking Express. Doyle’s work places emphasis on intimacy, intent and the emotional balance of what is known versus what is a dream.

“It is being subjective and objective, it is being engaged and yet standing back and noticing something that perhaps other people didn’t notice before, or celebrating something that you feel is beautiful or valid, or true or engaging in some way.”

02/23/2024

———Everyday necessities by

Drawing inspiration from modern objects of our infatuation, the Italian artist creates share-worthy art that gets the online world buzzing…and questioning their dependency on materialistic trends.

02/22/2024

Think Different ———

A taste of Apple Ads across the years.

02/20/2024

MATTEMood: Say It With Your Chest

———Graphic Design At Its Best.

02/15/2024

surreal visions splice together fragments of the physical and the metaphysical, the imaginary and the real, to create organic, amorphous shapes that effortlessly and delicately represent the female form.

———We had the pleasure of viewing Rios’ work when our friends at featured her latest pieces at Zona Maco 2024 in CDMX

“For Ríos, painting is a means of discovery. Inspired by an image, feeling, sensation, or text, the artist discovers new visual, lyrical, and conceptual associations as she works.”

02/13/2024

A Love Party ———

a shrine of

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https://www.matteprojects.com/

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Originators by MATTE

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Where the magic happens. New York. An underdog city vibrating with a unique energy. A place made for music to thrive. This is where @iamMarkRonson finds his inspiration. For the first time, he opens the doors of his freshly refurbished NYC studio where he put down his recording roots, a space with strong emotional resonance that witnesses many of his past collaborative projects. A MATTE Project for @audemarspiguet Syncing Sounds Ep 2

A music series, an immersion in the heart of the process of musical creation. A project developed for @AudemarsPiguet in collaboration with @iamMarkRonson for all those who are fascinated by the creative alchemy that can grow between talented artists when they work together. “Syncing Sounds” Episode 1 A MATTE Project

Announcing our first NFT collection drop: the BLACK Badge MATTE Black Badge (0.05 ETH) MATTE Badges are our 3.0 tickets to specific events, moments and content. Each badge collection will have separate and unique utility—an art collectible, specific access to a moment in time, loyalty status and rewards. Created by artist Benjamin Gordon, the BLACK Badge is a 1-of-1 commemorative piece that unlocks the full MATTE Black experience, including a live stream of the event. Each badge also counts as 50 entries to our most epic raffle yet. To our white list—you're private minting link is on it's way! Head to stories for more.

The Black Card is an all-access pass to the MATTE ecosystem - IRL, URL, and everything in between. There are just 333 Black Cards. Admission is selective. Head to MATTE.world for more info. Link in bio.

MATTE.WORLD

MATTE.WORLD is live. Our entire IRL <> URL ecosystem. +Get on the list for MATTE events +Curated NFT drops made in collaboration with talent partners +Unlock exclusive content +Become an active participant in our creative economies Head to link in bio for MATTE.world and our first drop, an all access exclusive NFT. 🚀

We have more exciting announcements coming on our next digital frontier, the first of which is our Discord. Join us at link in bio.

MATTE Discord

We have more exciting announcements coming on our next digital frontier, the first of which is our Discord. Join us at link in bio.

MATTE.WORLD

MATTE.WORLD brings us into the next digital frontier. We’ve spent ten years creating renowned experiences that merge cultural disciplines, partnering with the world’s most respected brands and artists, and building a community of thinkers, doers, Originators. We're inviting you to join us. Link in bio to sign up for first access. ⚡

Lo-fi Tuesday.

04.23.22

04.23.22 Enter a new MATTE Black. RSVP for a chance to access ticket sales.

A real fungi.

A real fungi. Dancing mushroom by digital artist @luke_penry.exr

A fun narrative against the backdrop of NYC’s urban landscape with action sport brand Cariuma, a company creating sustainable sneakers with recycled materials and lower-impact leather.

04.23.22

MATTE Projects x KITH | Master Your Craft

Since 2016, MATTE has partnered with KITH to create and deliver storytelling through the lens of inspiring and relentless individuals, regardless of their craft. With KITH’s collaborations come no limit. MATTE has produced over twenty branded films for the iconic streetwear brand spanning brand partnerships through to original pieces. From a fast paced journey through Queens with BMW and timely collections with the New York Knicks, MATTE has been alongside the brand to create an array of films that include an exclusive documentary with Lebron James for Nike, and live performances from the likes of legendary New York groups including Dipset and The Lox. MATTE’s partnership with KITH has spanned the realms of original content, branded collaborations, seasonal films and limited edition drops. Head to link in bio for more on our work with KITH over the years.

We have a secret to share... The past two years have been both harrowing and transformative. This is a moment for reflection and release. A complete experience to take place on the last weekend of October at Angel Orensanz. A dressed up masquerade shrouded in secrets. The interactions of which are all crafted around one simple desire: CATHARSIS. ihaveasecrettosharewithyou.com