The Wakeman Agency

The Wakeman Agency Social change agency amplifying the voices of mission-driven causes and the people that lead them.

In 2003, our founder, Vanessa Wakeman had a bold vision for an agency that would provide services to the nonprofit sector. Months later, we produced our very first event, a fundraising luncheon for a small nonprofit etiquette school. That was our first step toward building a legendary legacy of special events and public relations campaigns. Today, we are a social change agency that helps to amplif

y the voices of mission-driven causes and the people that lead them. We are proud to serve as trusted advisors to nonprofits and socially responsible companies around the country. Our client roster is a “who’s who of change makers working on issues such as poverty, education, civil rights, women’s rights, healthcare and entrepreneurship. We are the masterminds behind She Roars, the first thought leadership program for women in social change and a number of online public relations training programs for nonprofits. Our team is smart, charming, passionate and proud to stand alongside those on the forefront of social change. Our offices are in New York City and Silicon Valley but our clients are around the globe. For more information visit www.TheWakemanAgency.com or call 212-500-5953.

Polarization is impacting everyone. In this white paper, we discuss how to think through effective communications despit...
03/21/2024

Polarization is impacting everyone. In this white paper, we discuss how to think through effective communications despite our polarized moment to collectively advance social change.

https://loom.ly/BAZFisw

Does polarization inhibit social change? We argue that it is possible to move through these polarized times while also advancing transformative systems change. This white paper shares our recommendations on how organizations can communicate in this unprecedented moment to advance equitable change, i...

In the final part of our   series, we share what we mean by  , and why it is essential to building a communications fram...
03/06/2024

In the final part of our series, we share what we mean by , and why it is essential to building a communications framework based on equity for systems change.

https://loom.ly/Th0CyhQ

Over the last four weeks we have shared our thinking on what it means to adopt Narrative Justice as a communications approach for nonprofit organizations.

In the fourth of this five-part series, we share what we mean by Incorporation, and why it is essential to building a   ...
02/28/2024

In the fourth of this five-part series, we share what we mean by Incorporation, and why it is essential to building a framework in your organizational communications.

https://loom.ly/sZw8WMs

Pursuing Narrative Justice in organizational communications means considering how you wish to position your work concerning historical and contemporary power

Learn about how to build   in your   by confronting narrative faux-pas in your own work. https://loom.ly/FOtKf-Q
02/21/2024

Learn about how to build in your by confronting narrative faux-pas in your own work.

https://loom.ly/FOtKf-Q

Pursuing Narrative Justice in organizational communications means considering how you wish to position your work concerning historical and contemporary power

Building on the first part of our   series, this article covers the second commitment of Engagement. Read on to gain ins...
02/14/2024

Building on the first part of our series, this article covers the second commitment of Engagement. Read on to gain insight into creating more just relationships with communities you communicate with and about!

https://loom.ly/iUk3aac

To support organizations as they are building Narrative Justice practices, we outlined in our white paper five specific commitments that illustrate the stages

Check out the first part of our five-part series on   commitments.  Learn about how to build up your awareness for incre...
02/07/2024

Check out the first part of our five-part series on commitments. Learn about how to build up your awareness for increased Narrative Justice in your communications work!

https://loom.ly/vr3sjgM

The Wakeman Agency’s approach to   is grounded in the foundational belief that language and narratives shape the framewo...
01/24/2024

The Wakeman Agency’s approach to is grounded in the foundational belief that language and narratives shape the frameworks that either perpetuate or challenge systems of oppression. Take a look at Our Theory of Change for insight into how we advance progress on social issues through our client engagements!

https://loom.ly/Zv7fTeE

Read this   to learn about what goes into the Lexicon Project, one of our   offerings. Through discussion of a client's ...
01/10/2024

Read this to learn about what goes into the Lexicon Project, one of our offerings. Through discussion of a client's engagement in the climate change arena, we share the nuts and bolts of what organizations can expect in this communications audit.

https://loom.ly/WsheMio

The Black Studies Bookmobile - Garnering local-level neighborhood awareness and media hype for New York City  . https://...
11/15/2023

The Black Studies Bookmobile - Garnering local-level neighborhood awareness and media hype for New York City .

https://loom.ly/biO8kUU

Why your organization should focus its   strategy for the upcoming presidential election cycle?Get the answers in our la...
10/25/2023

Why your organization should focus its strategy for the upcoming presidential election cycle?

Get the answers in our latest post:
https://loom.ly/xQkUk5k

When   is not hitting its target, you can sense it. But, how do you identify the right fix?Use these key approaches to a...
10/16/2023

When is not hitting its target, you can sense it. But, how do you identify the right fix?

Use these key approaches to align communications that authentically connect with audiences and that are true to the organization's mission and vision.

Anthropomorphizing language pops up all the time in the stories that are currently circulating about AI. But, what impli...
10/16/2023

Anthropomorphizing language pops up all the time in the stories that are currently circulating about AI. But, what implications come with this futuristic outlook?

Read the second installment of our Series: How We Talk About and Why it Matters for Work https://loom.ly/oc1JYwE

Stop upholding historic dynamics of injustice through your communications. Learn how your organization can shape its mes...
10/16/2023

Stop upholding historic dynamics of injustice through your communications. Learn how your organization can shape its messaging with a commitment to with our framework!

Download our latest white paper: https://loom.ly/IxBg6bs

Learn how The Wakeman Agency's Narrative Justice framework can help your organization shape its communications with a commitment to Systems Change. Stop upholding historic dynamics of injustice through your communications.

The Wakeman Agency is excited to announce the launch of a new, first-of-its-kind report we created with the Institute fo...
11/09/2021

The Wakeman Agency is excited to announce the launch of a new, first-of-its-kind report we created with the Institute for Public Relations , “The Language of Diversity”, which examines the current state of diversity-related language in the public relations industry. To learn more about how the current language of diversity, equity, and inclusion (DEI) impacts workplace ecosystems, check out the full report below.

http://www.thewakemanagency.com/wp-content/uploads/2021/11/TheLanguageofDiversity.pdf

So happy to see our CEO, Vanessa Wakeman recognized by City & State New York magazine as part of their Power of Diversit...
10/26/2020

So happy to see our CEO, Vanessa Wakeman recognized by City & State New York magazine as part of their Power of Diversity: Black 100 list, highlighting the most influential Black leaders in New York. We are so proud of Vanessa and the other Black leaders on the list for their continued commitment to being at the forefront of social justice and civil rights efforts. Check out the full list at https://bit.ly/37Cxhfg

During the historic shifts we are seeing in this powerful moment in human history, our clients have been calling upon us...
09/04/2020

During the historic shifts we are seeing in this powerful moment in human history, our clients have been calling upon us for more and more diversity, equity, and inclusion consulting. There are many considerations to keep in mind when developing or evaluating a DEI initiative. This article is a great place to start.

"Despite its popularity, diversity training, by itself, is unlikely to do much to increase your company’s diversity, equity or inclusion... To make a lasting difference, companies must:

✔️ Measure their current levels of diversity, equity and inclusion.
✔️ After setting your baseline, look into more comprehensive, ongoing initiatives.
✔️ If you’re going to include diversity training in your roadmap, consider making it voluntary.
✔️ Also consider making diversity-promoting behaviors part of employee evaluations.
✔️ Task company leaders with ideating potential DEI initiatives and best practices."

Read more: https://loom.ly/LJZnK_Q

Nearly every Fortune 500 company offers some variety of diversity training, yet many workers still face bias and discrimination. Here are five things you can do to help reduce bias and discrimination in your workplace.

In last week's episode of The Social Change Diaries, Vanessa Wakeman asked Salesforce VP of Philanthropy Rebecca Ferguso...
08/20/2020

In last week's episode of The Social Change Diaries, Vanessa Wakeman asked Salesforce VP of Philanthropy Rebecca Ferguson how COVID-19 and recent social uprisings have changed how the tech company makes philanthropic giving decisions. You won't want to miss this exclusive insight!

Have a listen and comment an idea that you were hearing for the first time: https://www.thewakemanagency.com/rebecca-ferguson/

Dear community, just like so many of you, we have been adjusting to a rapidly changing world. We regret that we haven't ...
08/14/2020

Dear community, just like so many of you, we have been adjusting to a rapidly changing world. We regret that we haven't had the capacity to stay in touch on socials these past few months. Can you relate? Have your social media routines changed since COVID-19 descended upon us all?

Even though we've been on a social media hiatus, we want you to know that The Wakeman Agency has been putting in the work behind-the-scenes. In this moment of crisis and pandemic, we have been working hard on behalf of our clients to help them pivot quickly in how they approach their fundraising events, crisis communications, practices and more. AND we have been brewing some projects that we can't wait to share with you! You can expect to hear more from us very soon and we look forward to re-engaging you all again!

Address

60 East 42nd Street, 46th Floor
New York, NY
10165

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 8am - 6pm

Telephone

+12125005953

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