Throwback alert! ✨
Taking you back to when we partnered with @mercedesbenz for the thrilling launch of their new CLA Coupe in Singapore!
FIRST created the concept of #PlayByYourRules to create a unique and engaging experience involving:
🔥Graffiti installations
🔥Music and DJ performances
🔥A kinetic light installation
🔥Local cuisine
🔥And more!
📍Check out the full case in the link in our bio.
#FIRSTAgency #BrandExperiences #MercedesBenz #EventProfs
Want to feel inspired? Take a look at our latest Inspiration Station! 💡
In this edition, we focus on Mixed Media and how brands are blending different methods to communicate content, a message, or an experience.
From multi-sensory performances, to art installations that interact with your heartbeat, we are featuring some of the latest innovative experiences. ✨
📍Click the link in our bio to get inspired!
#FIRSTagency #InspirationStation #MixedMedia #EventTech #EventProfs
Check out the most sustainable Sibos to date! 🌱
Supporting this year’s theme of “Progressive Finance for a Changing World,” FIRST produced the world’s premier financial services event hosted by Swift.
With over 10,000 attendees, 550+ speakers, and more than 250 hours of live and on-demand content, Sibos 2022 was a remarkable and sustainable accomplishment! 💜
#FIRSTAgency #Sibos #EventProfs #BrandExperience #EventSustainability
Check out how FIRST designed and executed an immersive experience for 150 international guests, including VIPs, celebrities, and journalists, to live the emotional journey of seeing Earth from space and equate that feeling to the reveal of Montblanc’s new line of writing instruments, #StarWalker! 🌎
To extend the reach of the event, VIP attendees amplified their event on their own channels including host Hugh Jackman, astronaut Leroy Chiao, and celebs Diane Kruger, Winnie Harlow, and Charles Melton. The event was also featured in large publications such as The CEO Magazine, Forbes, and CollectSpace.
📽️ Video Credit: Montblanc
#FIRSTAgency #Montblanc #BrandExperience #Eventprofs
With sustainability being at the forefront of discussions, brands are considering their impact on the planet. 🌎
Jaclyn Szychter, Senior Event Technology Manager, provides her take on how event technology can help achieve sustainability goals!
What is your take on the best ways to use tech to create more sustainable experiences? 💡
#FIRSTtakes #Sustainability #Technology #EventTech #BrandExperiences
Technology can be an incredibly powerful tool when used effectively📱
In this 1st episode of our FIRST Takes series, Tech Driving Innovation, we asked Theo Brown, Account Director, for his take on how tech can be utilized to create a more accessible, seamless, and engaging brand experience.
💡2 minutes; lots of value!
#FIRSTtakes #EventTechnology #BrandExperiences #Eventprofs #EventMarketing
Experiences are returning! 🚨
A return of even greater vivacity as consumers are chomping at the bit for novel adventures and pursuing exciting activities, all as soon as they can get their hands on it.
Experiences don’t just offer consumers a way out of their homes; they will offer consumers a way out of their minds!
In our latest volume of Inspiration Station, we explore how people are seeking and creating micro-experiences that allow them to create worlds of their own and have shared authentic experiences with similar-minded people, which has led to the rise of the micro influencer✨
📍Dive into our favorite creative micro-experiences & strategic use of micro-influencers. Link in bio.
#FIRSTAgency #CliveAgency #InspirationStation #MicroExperiences #MicroInfluencers #InfluencerMarketing #BrandExperiences #B2BMarketing #EventsIndustry #EventTrends #ExperientialMarketing
🚨 A FIRST Exclusive: Untraditional Futures - The evolving relationship between marketing success and in-house teams.
Closing off a challenging 24-month circle, brands, now more than ever, wonder how they can continue to build high-performing and effective teams in a rapidly evolving landscape, where wider culture is playing an increasing role in the way communications are both delivered and consumed.
In other words, how do marketers work at the speed of transformation?!
📊 Our brand new report, backed up by first-party research and proprietary data, aims to answer that question.
📍 Head to the link in our bio to get your free copy!
✨Meet Jas!✨
She’s an expert Account Director based in our London hub, helping clients execute the most extraordinary B2B, C-Suite and Investor meetings, events and brand experiences for audiences across the globe.
Jas has a particular penchant for Private Equity and Finance and, along with the rest of the team, is always keenly awaiting the next opportunity to help your brand deliver business goals and communicate your message to vast virtual, hybrid and in-person audiences.
For a small taste some of our work, take a look at our latest collaboration with @blueprismofficial on their annual flagship thought-leadership event via the link in our bio!
Get in touch at [email protected]
#FIRSTagency #PeopleatFIRST #PrivateEquity #Finance#InvestorConference #B2Bmarketing #ContentStrategy #eventprofs#BrandExperiences
Group CEO of FIRST, Maureen Ryan Fable, recently spearheaded a focussed, data-driven report with our dedicated Data & Insight team, the findings of which, we predict, will directly shape the industry’s successful response to the ongoing #WarOnTalent and its impacts on supply chains, talent pools and the brand experience landscape.
This exclusive video report is jam-packed with data and tangible insights – check it out in full via the link in our bio!
Looking to plan a brand experience or campaign? Passionate rising star or experienced #EventProf looking to join our growing team of experts? Come and say hi! 👋
FIRST Report - The Future of the Experiential Market
What’s next for the brand experience and events industry?!
While nobody is certain exactly what form the future will take, it’s possible to get a glimpse by examining the trends! 🔍
Our brand new report features the latest data and exclusive insights to help you understand issues and trends that are shaping the future of the industry, so you can adapt your strategies and succeed in a complex, competitive landscape ✨
Download your copy via the link below:
https://info.firstagency.com/WC-2022-02-FIRSTReport_TheFutureoftheExperientialMarket.html
#FIRSTAgency #FIRSTReport #Eventprofs #FutureTrends #Experiential #HybridEvents #LiveEvents #BrandExperiences #BrandExperienceAgency #Metaverse #MarketingAgency #Hiring
As we enter the Year of the Tiger, Marie-Anne from our Singapore office reminds us of its significance and how we all have a little tiger in us!
From our teams across the globe at FIRST and @clive_agency, happy Lunar New Year!
🐅🎆🧧🎊
#lunarnewyear #chinesenewyear #yearofthetiger #singaporeevents #brandexperienceagency #globalagency #agencylife #joinmyteam #hiring #graphicdesign
