08/15/2025
Despite the modern grocery system allowing for fruits and vegetables to be available year round, as far as we are concerned seasonality still reigns supreme. Fruit trays are a prime example. May - September, we love beautiful fruit trays for brunches and ladies’ lunches, but in January I am going to try and sell my clients yogurt parfaits with stewed fruit or açaí. Not because the fruit is not available, but because it’s just not great. The same can be said for tomatoes. We sell a Southern Caprese Salad which is awesome in August and September, when I can get local heirloom tomatoes. Watermelon and feta salad is a summer side when the fruit is at its peak. Just because it is available doesn’t mean it necessary belongs on a menu all year round.
