Mermaid City Flowers

09/22/2025

From borrowed plots to magazine cover shots! Flowers have carried me into rooms and stories I could’ve never imagined, and I’m grateful for it all. A huge thank you to the team at , with writing by the incredible and photography by .photography Pick up a copy of the magazine at outlets throughout Virginia or read the full article online!

09/19/2025

Did you know there’s a studio space in Ghent that houses all women-owned creative businesses?

Tomorrow we’re opening our doors for our Fall Open House!
Come meet the makers, see the space, and support local women-owned small businesses. We’d love to see you there! 1701 Colley from 12 to 4!


09/15/2025

I’m excited but nervous to carry on what has been a family tradition for years. Every fall, my mother and her sisters have hosted a tea party as a fundraiser for cancer care, and this year I’m taking up the mantle.

This photo of my mother and her sisters was taken at one of their tea party fundraisers for cancer care. One is a survivor. One we lost. Together, they built a tradition of gathering each fall to support others through flowers, food, and fellowship. Sprout + Sip is my way of continuing that legacy here in Norfolk.

On October 11, I hope you’ll join me in The Studio for Sprout + Sip, a floral tea pop-up in honor of Breast Cancer Awareness Month. Together we’ll share flowers, tea, and fellowship while raising funds for Faces of Cancer in St. Lucia, an organization that provides care and advocacy for people living with cancer and the families who care for them.

Your ticket includes a bouquet from Sprout, tea service with light refreshments, and one raffle entry featuring items from local makers. Most of all, it’s an afternoon to honor the people we love and support the care that continues.

Sprout + Sip takes place on Saturday, October 11 from 1–4 PM at The Studio in Norfolk. Seats are limited. Reserve your place at the table today. Finest tea party attire encouraged, in your own interpretation.

https://www.mermaidcityflowers.com/shop/p/sproutandsip

09/11/2025

It’s my first time growing Pumpkin on a Stick! Do I know what I’m gonna do with them? No. But they’re cute to look at! Fun fact: these are not actual pumpkins. They are ornamental eggplants in the nightshade family!

09/09/2025

Saturday’s workshop was filled with flower nerds and I like it! We spent the first little bit talking about a variety of floral topics before we ever touched our vases. Once we got going, the table was overflowing with sunflowers, marigolds, zinnias, and more.

Everyone left with an arrangement as bright as the afternoon sun and I’d like to believe, a few tricks to use the next time they’re in front of a bucket of blooms.

Fresh flowers, good company, and plenty of plant talk? It’s a win.

09/02/2025

Guess what? It’s September, and it actually feels like September!

What are you doing this weekend? Oh, you’re planning to come to my Garden to Vase Workshop but haven’t registered yet? Not to tell you what to do, but I’d highly suggest wrapping that up in the next day or two so I can cut enough beautiful blooms for your arrangement. Register at mermaidcityflowers.com.

And then in a few weeks, come back for our Fall Studio Open House on Sept 20. I’ll be outside with Sprout, slinging bouquets, and the whole Studio on Colley gang will be here:
-Kate with incredible new art
-Sarah with her addictive charm bar
-Jennifer with fine art photography, handmade jewelry + textiles
-Alexis with all sorts of goodies (including her signature fall candle)

Mark your calendars and I’ll see you soon!

08/27/2025

The sweetest florals for the sweetest couple. Inspired by the latest celebrity engagement photos making the rounds? We’ve got you covered. 📷

08/26/2025

Happening tomorrow in Norfolk!

🌸 Nosh & Knowledge: August Edition 🌸
Wednesday, Aug 27 | 5–7 PM | FREE

RSVPs are appreciated so we can have enough apps + bevs 🍷

This month we’re thrilled to welcome Mermaid City Flowers and its inspiring founder, Dee Hall Goodwin — an urban flower farmer, sustainable florist, and passionate advocate for native plants. Dee’s artistry goes far beyond the bouquet, weaving in storytelling, education, and community building.

She’s also the founder of Black Flower Farmers and the Tidewater Flower Collective, with her work featured by PBS, NPR, Garden & Gun, and Country Living Magazine.

Come for the flowers, stay for the conversation. 🌿

📍 The Redefinery
📅 Wednesday, Aug 27 | 5–7 PM
🔗 RSVP link in bio

08/18/2025

It’s no secret that I love the Pacific Northwest. Western Washington is home to one of my best friends (we met as mommy bloggers 16 years ago ), and I’m profoundly taken by any place where the mountains meet the sea. Maybe because it reminds me so much of St. Lucia.

It’s funny how time and fate pull you toward people and places you never expected to feel like home, but they do. I never imagined I’d end up a flower farmer with both personal and professional connections here that keep me coming back. And every visit, without fail, someone asks when I’m making the move.

This trip was no different and so, I’m sharing some floral things that caught my eye, like the dahlias from Angel Crest Gardens outside of Port Angeles where I got a tour and met the farmer. Not pictured (because carousels aren’t the best for it) is time with Emily , my longtime bestie, and Anne of .dahlia.house , who happens to be friends with Emily. I think it’s wild how many connections I’ve ended up having in a little town north of Seattle most people haven’t even heard of.

Anyway, here’s my PNW floral photo dump.

08/13/2025

Flowers, appetizers, beverages, giveaways, discounts—all while surrounded by new, vintage and on trend consigned furniture. ❤️

Dee Hall Goodwin is the owner of Mermaid City Flowers, an urban flower farm and floral design studio in Norfolk, VA. A sustainable foam-free florist and advocate for native plants, Dee blends floral artistry with storytelling, education, and community building.

Dee will show us how to create beautiful arrangements in consigned vases and vessels. 😍 Leaning right into our ‘sustainable gifting’ vibe!

A mid-week, end of the month treat for yourself! Extra giveaway tickets when you RSVP and bring friends! Can you guess what the giveaways might be? 😉

08/12/2025

The latest newsletter is out! I’m taking a little break this week on the Pacific Northwest coast, but I’ve got big things planned for September + October:
🌿 Garden to Vase – Sept 6
🍵 Sprout + Sip – Oct 11
💐 Grocery Store Glow-Up – Oct 26

Read it here + make sure you’re on the list so you don’t miss the next one. https://us7.campaign-archive.com/?e=bc8718c089&u=c8eabba125361636abf080814&id=829371de45

08/04/2025

When the kids say “you ate,” I don’t think they meant dirt in the teeth in the backyard at 6 AM. But that’s exactly how my Saturday started. I missed a step, went down hard, and my life flashed before my eyes, but I still made setup on time.💅🏾

Thankfully, that was the only misstep. (the jokes write themselves when you’re clumsy) The wedding was beautiful, the arch came out just right, and the Mermaid City Flowers team handled it all like pros. Shoutout to my favorite planners, seen here, for making the day seamless.

Today was for recycling what we could, composting the rest, and resetting with a little studio time. Here’s to a week of playing in the dirt, not eating it.😝