12/18/2024
It’s not goodbye…….. today marks the end of OutCold the agency and the new start of the EventLink Group. The group has been going on in the background for the past almost 2 years with the folks and our new friends at and today we all now take on the EventLink Group name. When I started 15 years ago it wasn’t meant to be a job but a stepping stone between jobs. 9 months into that stepping stone my wife joined on and it all went from there. Being named after my all-time favorite movie OutCold was my way of showing people to stop taking things so seriously and have fun. Every single employee who worked for us watched that movie on their first day and found their favorite quote to add to their email signature to remind clients, vendors, and partners to also stop and smile. What a crazy ride it has been. But with one end starts a new beginning. Our capabilities grew 10x joining forces with EventLink and Clamor and what we can now provide our clients is beyond first class. Tomorrow this page (INSTAGRAM and Facebook) will transition to ELGroupChi and before it does I’d love to be flooded with your favorite OutCold movie quotes. “I didn’t invent snowboarding…. They just keep giving me credit for it!” That’s him right there… the whirlpool bath Casanova!” As always thank you all for your support and love over the last 15 years, here’s to 15 more! -Fritz
