
07/16/2025
SHEGLAM catapulted the future of hair into orbit with an immersive event in LA, designed to transport guests into an alternate universe.
The journey began with a VIP salon experience, where pro hair artists guided guests through the new product line. From there, they entered the SHEGLAM Hair Lab for intimate, one-on-one demos.
As guests explored, they encountered futuristic roller skaters gifting products, interactive photo moments, an editorial-style video shoot, and high-shine activations celebrating the brand’s signature bouncy hair.
The chrome-accented salon, lit in SHEGLAM Hair’s iconic orange and neon glow, completely transformed an empty rooftop into an intergalactic night.