Using one of the biggest innovative inspirations on this planet, Music! More specifically, Electronic Dance Music or EDM. The newly acclaimed variant, called ERM, or Electronic Retail Music is arranged by a DJ, using industry specific EDM tailored for merchandise by geo-target then studio produced. The business model for ERM is the same as EDM. ERM is the umbrella that houses all the different gen
res of dance music and DJs. ERM is the umbrella that uses the same EDM genres, DJs that specifically work with marketing to help you determine what your product sounds like and what genre your target audience wants to hear. After mastered in the studio, disc or digital copies are distributed so that the retail locations music now sounds up to "par" with the lighting, design and layout, product(s), scent, etc. Currently working with BOSE to ensure that every retail store's ERM investment sounds perfect, subwoofers and small cube speakers strategically placed and linked to the BOSE ERM control will allow multiple zone control for volume and all EQ variables. As of 2014 Abercrombie & Fitch and Hollister are the only two who have attempted this method of marketing. They have embraced the EDM by creating an atmosphere that encourages customers to want to stay in the store and shop longer. A big part of it is the music, quality, volume and lower lighting levels they have moved to. Less ambient light and more MR-16 Narrow-Wide spots. Elemental introduces Under Armour & Electronic Retail Music! Set to debut 4th quarter Christmas 2016. Under Armour will be the first to take on the ERM in the corporate retail market using inspiration and innovation from the EDM nightclub and dance scene itself. This will achieve a new level of customer awareness and inspiration to motivation while shopping at their exclusive retail outlets. Virtual store MACH-UP using Photoshop featuring the new ERM Marketing Module of the new ERMBS (Electronic Retail Marketing & Branding Solution) total Marketing solution. Using clear OLED displays, LED advertising screens in the Under Armour retail Store are set to run any marketing video or advertisement and/or compilation directly from corporate headquarters. Baltimore would have access to every retail store from a control room that zones each store down to the individual clear glass OLED video screen. The video image on screen can be translucent or solid depending to each store's application. Effects may also be combined. To accent, this store uses Tomcat 12x12" brushed aluminum truss as an architectural accent piece. This store is equipped with the ERM BOSE Module playing custom DJ, Geo-Targeted, electronic music that sounds exactly like the products being sold. To gain concept on the articulate system ERMBS, on might start by asking questions like... What does Team Sports sound like? Then ask which Team Sport? Answer: Football. Ok what does the Team Sport Football sound like? Well, half-time has traditionally defined the sound of American Football to be Drum Cadence and Drumline. Now, since this store will be selling an exclusive high-end product line, we take that the answers to those questions and cross it with the EDM's database for Genres related to Breaks, Breakbeat and Florida Breaks. Then DJ Micah or another trained and qualified, will studio master and final mix a four hour mix of songs the retail store will play to directly inspire and motivate the shoppers there for that particular product. Using Electronic Retail Music a hybrid for of Electronic Dance Music combined with just the entry level BOSE sound system with zone control will accelerate your marketing's ROI effect off the paper the bar charts are printed on.
