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Innovate Marketing Group

Name: Innovate Marketing Group
Address: 300 S Raymond Avenue, Ste 2, Pasadena, CA, 91105, US
Telephone: +16268179588
Price range: $
Rating: 4.3

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Innovate Marketing Group

A one stop shop solution from concept to ex*****on. IMG prides itself on innovative design, flawless ex*****on, and an unparalleled client experience.
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Award-Winning Corporate Event Management Company located in Los Angeles California, creating Live, Hybrid & Virtual Experiences to Connect Brands & People

A one-stop-shop solution from concept to ex*****on. Innovate Marketing Group is a full-service event planning agency and experiential event and production company specializing in creating experiences that connect brands with people. "Tell me an

d I will forget. Show me and I will remember. Involve me and I will understand"
- Confucius

12/09/2024

Looking ahead to the Future
As we celebrate our journey, we're looking forward to the next decade of creating community-focused events that truly make an impact. Here’s to more collaboration, innovation, and growth!
Dive into our blog to explore how we’re shaping the future of events—click the link to read more! ✨

👉 https://hubs.ly/Q02-Zw9l0

12/04/2024

Celebrating a Decade of Community Impact! 🎉

As we mark 10 years of Innovate Marketing Group, we reflect on some incredible community events that have left lasting memories and meaningful impact. From empowering leaders with Local Initiatives Support Corporation (LISC) and Southern California Minority Supplier Development Council (SCMSDC) to celebrating inclusion with Ability First and inspiring joy at the Toyota Revlon Walk and the East West Bank Family Fun Day, it’s been an honor to bring these experiences to life. We’re especially grateful to partners like Wells Fargo, JANM, and LEAP, who share our vision of building stronger, more inclusive communities. Here’s to many more years of creating events with purpose and passion! 🌟

12/02/2024

Shining a Spotlight on Leadership Excellence ✨

We were thrilled to partner with the California Minority Supplier Development Council (SCMSDC) for their prestigious Leadership Excellence Awards (LEA)! Tasked with creating a seamless and memorable experience, our team provided Creative and Design, Event Production, and led the Run of Show to ensure every detail was covered. We enhanced the venue with impactful AV, lighting, and animated logo projections, transforming it into a stunning setting for celebration and networking. With a full house and glowing feedback, we’re proud to have delivered an event that celebrated remarkable leadership and exceeded expectations. 🌟

11/28/2024

Happy Thanksgiving! 🍁
We’re so grateful for the trust, collaboration, and connections we’ve built together. Wishing you a holiday filled with joy, gratitude, and meaningful moments! 🦃✨

11/27/2024

Building Homes, Building Community! 🏡 🔨

At Innovate Marketing Group, we believe in the power of giving back, and our recent Habitat for Humanity build day was a wonderful reminder of what we can achieve together! Our team, rolled up their sleeves to help build a home for a family in need. It was a day of teamwork, smiles, and making a difference—one brick at a time. We’re grateful for the opportunity to contribute to our community and can’t wait for more days like this! 💪

11/18/2024

🚀 We were thrilled to support TikTok’s first-ever Developer's Day, where over 300 developers came together to explore the future of digital storytelling! From insightful keynotes to hands-on breakout sessions, this event was all about innovation, collaboration, and connecting the TikTok developer community.

Read more about how we helped make this inaugural event unforgettable – https://hubs.ly/Q02YtyQ50

11/13/2024

🌟 From interactive workshops to exclusive outings in NYC, the for Education Leader Series Latin America and the Caribbean 2024 brought together educators, administrators, and tech innovators to inspire and connect. Our team had the honor of supporting Google’s mission with seamless event production, logistics, and design to make this an unforgettable experience!

Discover the full story and impactful moments from this amazing event on our website, visit the link in bio to learn more!

11/11/2024

Honoring Our Veterans Today and Every Day 🇺🇸

This Veteran’s Day, we pause to honor the courage, commitment, and sacrifice of those who have served our country. At Innovate Marketing Group, we’re deeply grateful for the bravery and dedication of our veterans, whose contributions allow us to enjoy the freedoms we cherish. Today, let’s take a moment to recognize and thank these heroes for their service. 💙❤️

10/23/2024

🎉 The wait is OVER—EventUp is officially here! 🎉

EventUp is packed with strategies, tips, and insights that will transform how you plan and execute events. Whether you're aiming to elevate your business, engage clients, or inspire your team, this guide has everything you need!

🚨 For TODAY ONLY, grab your copy for just $4.99! Don’t miss out on this exclusive launch day offer.

📖 Get your copy: https://hubs.ly/Q02VwNdD0

10/22/2024

10 Lessons in 10 Years: Lesson 7

At Innovate Marketing Group, we understand that the backbone of any successful event lies in effective internal communication and the relentless pursuit of excellence. This was exemplified during the Latino Coalition Legislative Summit, a gathering that featured high-profile speakers such as the President and Vice President of the United States and celebrities like Vicente Fernandez!

Why It Matters? Effective communication ensures that both our client and team are on the same page, and real-time feedback allows for instant adjustments, enhancing both the experience and the outcome of the event.

Our Approach:
Structured Communication Channels
Personalized Client Experience
Post-Event Reviews:
Stay tuned for more insights as we continue to share the lessons we've learned over the last decade.

🔗 Read more on our blog https://hubs.ly/Q02NbtxS0

10/15/2024

To wrap up , we’re throwing it back to East West Bank , and their team Hispanic Heritage Month Celebration, where we brought creativity and design to life. 💐

We enjoyed live music and learned about the Hispanic community's different vibrant cultures and contributions, from delicious Peruvian food to a Cuban Mosaic Coasters Workshop; it was definitely a FIESTA! 🎉

10/10/2024

In the world of event planning, creating a lasting impression is about more than just logistical excellence—it's about touching hearts and leaving a memorable mark on attendees' emotions. First, the importance of emotional engagement, this is the cornerstone of crafting truly resonant experiences, consider these key elements:

🔑 Storytelling: Every event should tell a story.

🔑 Sensory Engagement: Utilize all five senses to create a comprehensive and immersive environment.

🔑 Personalization: Tailoring experiences to the individual preferences and interests of attendees makes them feel valued and understood.

By engaging attendees on an emotional level, you ensure they carry forward a positive and lasting impression of the brand or cause.

Ready to transform your next event into an unforgettable emotional journey? Contact Innovate Marketing Group, where we specialize in creating experiences that resonate and inspire. Let's make magic together!

10/07/2024

10 Lessons in 10 Years: Lesson 6

In the fast-paced world of event planning, staying ahead means embracing change and refining your strategies to truly connect with your audience. At Innovate Marketing Group, we've learned that real growth comes from adapting with intention—just like we did with the East West Bank Wellness Event Series. 🌟

Curious about how we stay agile and innovative? Check out our latest article for insights on what it takes to stay on top in the events industry. 👇
Read our full article: https://hubs.ly/Q02NbtxS0

10/03/2024

In Experiential Marketing, success begins with strategic thinking. It’s not just about creativity—it’s about designing experiences that align with business goals and drive measurable outcomes.

Here’s our top 5 strategic thinking steps to excel experiential marketing design:

1️⃣ Research & Insights
2️⃣ Goal-Oriented Planning
3️⃣ Creative Alignment
4️⃣ Integrated Ex*****on
5️⃣ Post-Event Analysis

By applying strategic thinking to every stage of experiential marketing design, we create experiences that are not only innovative but also strategically results-driven.
This is how we think ahead. This is what we are made of. 🎯

10/01/2024

Welcoming these Emerging Creators to the TikTok League!

09/30/2024

10 Lessons in 10 Years: Lesson 5

Let’s be real—budgeting might not be the most glamorous part of event planning, but it’s the backbone of any successful event. At Innovate Marketing Group, we’ve turned budget management into an art form, ensuring every dollar works hard to bring your vision to life without breaking the bank.

Take for instance the TikTok In The Mix Festival. We faced with the challenge of delivering a visually stunning and engaging event, we didn’t just spend—we spent smart. By investing in key elements like top-tier audiovisual setups and crowd-pulling entertainers, while finding cost-effective solutions for the essentials, we created an unforgettable experience that wowed attendees and kept our budget on track.

💡 This is just one of the 10 lessons we've mastered over the last decade. Stay tuned as we continue to share our journey!
🔗https://hubs.ly/Q02NbtxS0

09/26/2024

Designing meaningful experiences goes beyond the event itself—it’s about creating lasting moments. Here’s how we do it:

1️⃣ Audience Insights: We begin by understanding your audience’s needs and values, ensuring relevance and emotional connection.
2️⃣ Purposeful Storytelling: Every experience starts with a story aligned with your brand’s message, creating a cohesive, lasting impression.
3️⃣ Immersive Design: We craft environments that fully engage participants through interactive and sensory elements, making them feel part of something special.
4️⃣ Personalization: Personalized content, interactions, and giveaways make every attendee feel valued and their experience unique.
5️⃣ Measurable Impact: We track results to ensure the experience meets your brand’s goals and delivers tangible benefits.

By focusing on these elements, we create experiences that are both memorable and meaningful. This is what we are made of. 🎨

09/23/2024

10 Lessons in 10 Years: Lesson 4 🎯

What makes an event truly unforgettable? It’s the small details: the perfect combination of food, entertainment, and atmosphere. At Innovate Marketing Group, we’ve learned that the key lies in strategic relationships with vendors.
An example is the Los Angeles Region Small Business Summit, a 5-day event that brought together over 1,900 attendees and 210 exhibitors. Hosted at venues like The Coliseum and LA Mission College, and in partnership with Microsoft and Wells Fargo, this event demonstrated the impact of strategic vendor partnerships on community development.

💡 Discover more lessons in our full article on the blog. https://hubs.ly/Q02NbtxS0

Address

300 S Raymond Avenue, Ste 2
Pasadena, CA
91105

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+16268179588

Website

https://innovatemkg.com/, https://www.linkedin.com/in/innovatemkg, http://www.instagram.com/innovatemkg

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Videos

10 Years of Milestones, Memories, and Magic ✨ Join us on a journey through the past decade as we look back on the moments that shaped who we are today. It started with a small team with a big dream and now we are dynamic organization that continues to push the boundaries of creativity and event execution, this video captures the essence of our story. Want to see more? Click the link to explore our full anniversary timeline and discover what’s next: https://hubs.ly/Q02NR0QW0 #10YearAnniversary #OurJourney #Milestones #WhatWeAreMadeOf

🎙️𝗛𝗲𝗹𝗹𝗼, 𝗘𝘃𝗲𝗻𝘁 𝗨𝗣 𝗳𝗮𝗻𝘀! 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲! Monique Ruff-Bell, Chief Program and Strategy Officer at TED joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss how TED creates unforgettable event experiences and more. Tune in now on #EventUp! Apple 🎙️ https://tinyurl.com/54vj3736 Spotify🎙️ https://tinyurl.com/2nswyann More episodes? https://innovatemkg.com/podcast/ #eventprofs #TEDTalks #EventExperience

TikTok Shop "Beauty & Bloom" spring beauty event

Here's another glimpse of the TikTok Shop "Beauty & Bloom" spring beauty event, where a vibrant community of #beauty enthusiasts and #creators came together in an electrifying atmosphere. #BrandCollaborations have the power to create unforgettable and highly successful events. By uniting top beauty brands and creators, this event delivered an exhilarating and immersive experience for all participants. See more details here: https://innovatemkg.com/work/tiktok-shop-beauty-bloom-event-at-beverly-hills/ Benefit Cosmetics ONE SIZE OGEE Rare Beauty Elizabeth Arden Dr. Dennis Gross Skincare #influencerevents

🎙️𝗛𝗲𝗹𝗹𝗼, 𝗘𝘃𝗲𝗻𝘁 𝗨𝗣 𝗳𝗮𝗻𝘀! 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲! Van Lai-DuMone, Founder of Worksmart Advantage, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the transformative impact of curiosity-driven leadership. Listen now on #EventUp! Apple 🎙️https://tinyurl.com/58zztj94 Spotify🎙️https://tinyurl.com/5ae24jdt More episodes? https://innovatemkg.com/podcast/ #talent #workplace #leadership

🎙️𝗛𝗲𝗹𝗹𝗼, 𝗘𝘃𝗲𝗻𝘁 𝗨𝗣 𝗳𝗮𝗻𝘀! 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲! Lindsey Carnett CEO and President of Marketing Maven and Megan Anderson, Director of Exhibits and Interpretive Planning at History Associates Incorporated, join Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss common pitfalls that organizations face when planning hashtag#anniversary projects. Listen now on #EventUp Apple 🎙️ https://tinyurl.com/38z27ur2 Spotify🎙️ https://tinyurl.com/2rthnb7p More episodes? https://innovatemkg.com/podcast/ #companyanniversary #leadership #corporatevents

𝐋𝐨𝐬 𝐀𝐧𝐠𝐞𝐥𝐞𝐬 𝐑𝐞𝐠𝐢𝐨𝐧 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐦𝐦𝐢𝐭

𝐋𝐨𝐬 𝐀𝐧𝐠𝐞𝐥𝐞𝐬 𝐑𝐞𝐠𝐢𝐨𝐧 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐦𝐦𝐢𝐭 | The Los Angeles County Department of Economic Opportunity, in partnership with Microsoft and Wells Fargo, hosted a 5-day summit series providing free resources and panels supporting #LosAngeles small businesses and entrepreneurs. 𝐓𝐡𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: This event series sought to help small businesses recover, grow, and thrive by providing the needed resources and information. *Across five events, over 1,900 attendees visited 210 exhibitor booths, learned from 65-panel speakers, and received hundreds of valuable services to recover, grow, and thrive post-pandemic. City of Los Angeles, Sunstone Management, County of Los Angeles 𝐄𝐯𝐞𝐧𝐭 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐝: Brand Strategy, Communications, Event Production, Creative & Design 𝐕𝐞𝐧𝐮𝐞𝐬: The Coliseum, LA Mission College, California State University Los Angeles, The Reef on the Water, Antelope Valley College #california #events #smallbusiness

The TikTok Shop Beauty & Bloom #springbeauty event was a spectacular gathering held at The Maybourne Beverly Hills. ✮⋆˙ ✮⋆˙ This exclusive brand & creator matchmaking event brought together 200 attendees for a day filled with #beauty and creativity. Guests enjoyed engaging #brandactivations and had the opportunity to explore dedicated content creation stations. ✮⋆˙ ✮⋆˙ The event was set to a vibrant soundtrack provided by a live DJ, making it a perfect blend of networking, innovation, and entertainment. TikTok Shop US Participating Brands: Benefit Cosmetics, ONE SIZE Beauty, OGEE, Elizabeth Arden, Dr. Dennis Gross Skincare and Rare Beauty #influencerevents

🎙️𝗛𝗲𝗹𝗹𝗼, 𝗘𝘃𝗲𝗻𝘁 𝗨𝗣 𝗳𝗮𝗻𝘀! We have a surprise for you! As part of the celebrations of our third anniversary, we've compiled a special episode featuring highlights and advice from some of our most recent guests. Relax and enjoy the show! Tune in now at #EventUp! Apple 🎙️ https://tinyurl.com/2ryhp5u8 Spotify🎙️https://tinyurl.com/2uswfccp #eventpros #eventUP #podcast #business

🎙️𝗛𝗲𝗹𝗹𝗼, 𝗘𝘃𝗲𝗻𝘁 𝗨𝗣 𝗳𝗮𝗻𝘀! 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲! Jennifer Minzey, meeting planner at Kaiser Permanente, joins Amanda Ma, CEO and Founder of Innovate Marketing Group to discuss some of the most unforgettable events and share strategies behind her success. Tune in now at #EventUp! Apple 🎙️ https://tinyurl.com/ycx9cuzr Spotify🎙️https://tinyurl.com/4t88yxs9 Other episodes? https://innovatemkg.com/podcast/ #eventindustry #eventpros #eventplanner

Crafting Inclusive Events & Navigating Accessibility with Amanda Ma & Cecilia Rideout

🎙️𝗛𝗲𝗹𝗹𝗼, 𝗘𝘃𝗲𝗻𝘁 𝗨𝗣 𝗳𝗮𝗻𝘀! 𝗪𝗲 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗲𝘄 𝗲𝗽𝗶𝘀𝗼𝗱𝗲! Join Amanda Ma, CEO of Innovate Marketing Group, in a conversation with Cecilia Rideout, Event Manager of Innovate Marketing Group, as they explore the importance of #inclusivity and #accessibility in event planning. 🎙️ From legal requirements to success stories and practical strategies, discover how to ensure inclusivity in your events. 🎙️ Tune in for insights on collaboration with venues, leveraging technology, and the future of accessibility in the #eventindustry. Apple 🎙️ https://tinyurl.com/mwkdfsxd Spotify🎙️https://tinyurl.com/ytfrp77c Other episodes? https://innovatemkg.com/podcast/ #corporateevents

Living the Party Lifestyle from The Party Goddess Marley Majcher

Hello, #EventUP fans! We have a new episode! Marley Majcher, CEO and Founder of The Party Goddess joins Amanda Ma, CEO & Founder of #InnovateMarketingGroup. Hear about VIP experiences and exciting behind-the-scenes stories for a peek as you've never had before. Listen now on EventUp! Apple: https://tinyurl.com/mryczhs8 Spotify: https://tinyurl.com/cynn48pf Other episodes? https://innovatemkg.com/podcast/ #eventplanners #celebrities #eventpros

Harnessing Creator Marketing with Nadine Gamie from Amazon

Hello, #EventUP fans! Nadine Gamie, Creator Marketing and Partnerships Manager at Amazon, joins Amanda Ma, CEO & Founder of Innovate Marketing Group to discover how to stand out in the #marketing world by tapping into the creativity and influence of #creators. Listen now as we uncover the secrets to implementing #influencermarketing to boost your brand and truly connect with your audience. Listen now on EventUp! https://innovatemkg.com/podcast/