Social ICON Agency

Name: Social ICON Agency
Address: 418 W Garden Street, Pensacola, FL, 32502, US
Telephone: (850) 290-3132
Price range: $$$
Rating: 5

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United States
Pensacola, FL
Social ICON Agency

marketingwellplayed.com Digital marketing is now the footprint and culture that supports a business or organization's brand. References are available on request.
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Social ICON provides digital marketing consulting that allows your business to learn how to use and succeed in digital marketing. Social ICON also offers management services, handling all digital marketing including social media, website and other marketing mediums relevant to your industry.

Address

418 W Garden Street
Pensacola, FL
32502

Telephone

(850) 290-3132

Website

http://marketingwellplayed.com/

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Videos

Caroling With a Cause

The Swivel Continues!

Social ICON: Meet Your Virtual Event Planners

How are we going to keep sponsors and/or donors? How are we going to effectively implement networking? How are we going to establish ticket pricing with attendees? How do we market ourselves as an online event? These are a few of the frequently asked questions you've asked yourselves and we have spent weeks tracking down answers and solutions. Now, Social ICON Agency, in partnership with companies like Event App developers, Socio, videographer Andy Gwynn and many more, we are able to provide a list of solutions at a price point that fits your budget. Our team will guide you through the transition, logistics, communication and marketing as we find th ebest technologies to support your vision and audience. We can't wait to show you all of the innovative ways we can make your event successful. Check out our website to learn more: marketingwellplayed.com/virtual-events

New Partnership Announcement!

Our team has been flying under the radar as we work to learn all there is to know about producing the most fantastic and iconic virtual events. We are going to launching more information soon! We have some sneak peek updates!

Nav Grant Opportunity- Social ICON Agency Submission

I can’t believe we didn’t hear about Nav grants until today! It happens to be the final day to apply for the $10,000 grant and we are grateful that an opportunity like this exists! That being said, our company, Social ICON Agency would put the $10,000 grant fund to good use. Social ICON was established in 2014 as a social media management company. For the company rebrand in 2017, we hosted a massive rebrand launch event and it completely changed the scope of our business. It was then that we realized that events were something every business should have included with their marketing strategy. We have planned several events over the past two years: 2 book launches, 3 grand openings and 1 large real estate conference. For the fall we have 2 conferences, 2 grand openings, 1 benefit show and more not-for-profit events planned. We have positioned ourselves as the corporate event producers and managers in the Pensacola area. We give back in as many places as we can along the way. That being said, we have some challenges. We find ourselves spending hundreds of hours managing quotes, budgeting and vendor/client management. Although we enjoy it, we thought, there has got to be a more efficient and better way. Unfortunately, there isn’t a software that exists to automate some of the tasks that really should be. We met with some developer friends of ours and they built us a few pages of an app that they could develop based on our needs. It would automate the process of our quoting, making us more efficient and something that would allow us to drive prices down. The UX Mockup for this product would be $4,320. For the Minimum Viable Product, it would cost $17,280. We believe that we could find investors to help us reach the finished product and this app could be THE software for event managers across the country. It would include things like progress reports for clients, budget management, approval process for quotes, integrated information for vendors, payment processi

Jump on! We've got a few announcements! Comment if you're watching!

Special Announcements!

We plan EPIC. Social ICON Event Testimonials.

Today is a milestone. Today I am announcing to Pensacola and markets beyond that our company is not only capable, but we are ready. Social ICON Agency is a small but mighty force. We've built something we love and we are sharing it with the world. Corporate events. The initial concept, the planning, the branding, the strategy, the messaging, the details, the feeling attendees get from the time they register to the time they leave the event. It's these things that we are experts at. We. Plan. Epic. Today is the day that we share a very special video with you. Great, big thanks to: Cherylyn Murphy at Vivid Bridge Studios Felipe Gouvea Muñoz at Empathic Practice Rachel Hogue at Long Hollow Creatives Annie Gray at Long Hollow Creatives Steven Gray at Long Hollow Creatives Thank you to all of our families, friends, clients, supporters, contractors and team for helping us embark on this chapter of our journey. Oh, the places we will go. Stay tuned.

Shortcuts

New Blog: The FastPass to Growth, Trust Your Team.

A few weeks ago, I was asked to deliver a speaking engagement by the team at Mr. Robbins Neighborhood, a 501(c)(3) nonprofit organization dedicated to supporting Pensacola’s brightest High School student athletes, founded by 12-year NFL veteran Fred Robbins and his wife, Tia. The organization was in the planning process for its annual three-day career and football development camp, which provides guidance to young athletes as they enter their next chapter in life and prepare for college football recruitment.

When I received the email inviting me to deliver a presentation on the importance of social media at this year’s camp, I immediately had a sinking feeling. This was an incredible opportunity, but my calendar was booked. I was going to Disney World with my husband, our two kids, his parents, sister-in-law, my parents and two nephews, and I was planning the whole trip down to the hour. What a missed opportunity! Ugh! Vacation, why are you ruining potential business relationships?!

I began to walk down the hall of Co:Lab to find someone who I could hand off the presentation to. Surely, I could send another professional in my place. Then, I stopped myself in my tracks. It occurred to me that there were two professionals sitting in my office, eagerly waiting for new projects. Within the last 3-4 months, I had hired a Social Media Manager and Project Manager for Social ICON. Maybe I could trust them to represent my company in my absence?

Anxious Bri thought, “ARE YOU CRAZY?! You are risking losing a major relationship with Mr. Robbins Neighborhood and you are putting your reputation on the line. What if they fail? What if they don’t make the presentation perfect? You can’t possibly do this without YOU!”

Then, I told Anxious Bri to shut up.

I turned myself around, walked back into my office and asked my very capable counterparts how they felt about public speaking. Meghan volunteered without hesitation and Lindsey agreed, but she had “Oh, $#*!” written all over her face. Classic Lindsey. I outlined the things that I would like to contribute to the presentation and explained that I would still want to give a video or stream-in so I could still show face. The team agreed, and we moved on.

As my vacation approached, my head was spinning. All at once, I was trying to delegate with trust, onboard new clients, nurture existing relationships and clients in the pipeline, while securing FastPasses for Magic Kingdom and fielding questions from my family.

On the eve of my departure, my anxiety was in overdrive. In fact, I was so anxious that I texted Meghan and Lindsey. I felt like I was letting the team down.

Maybe it was the look in Richard Gere’s eyes that calmed my soul, but it suddenly occurred to me that my team really had no idea why I was freaking out. They were confident in me and in themselves. They were sure that they could keep the ship sailing in my absence, which would allow me to enjoy an actual vacation.

When I was finally sitting in the passenger’s seat, all packed, kids loaded, tickets purchased, FastPasses secured, proposals sent, presentation scheduled and clients cared for, we pulled out of the driveway and headed to Orlando.

A sense of peace filled my mind.

This simple milestone was more than a vacation. It was proof that I had come a long, long way. I had worked my ass off getting this business off the ground. Now, I was finally able to afford two employees and a vacation. I reminded myself why my Project Manager, Meghan, had reached out to me in the first place: a post I had made on LinkedIn.

This post resonated with Meghan and inspired her to reach out to me and give kudos because she believed in my company culture, which ultimately resulted in her relocating to Pensacola from Maryland. Now was my moment to walk the walk. I trusted Meghan and Lindsey fully. For one whole week, they would be Social ICON. Without me.

So how did it turn out?

Outstanding. The team sent me a video of their finished presentation for approval. It wasn’t just good, it was better than I could have ever expected. I took a FaceTime call with them, brew in hand, and told them there was no need for me to live-stream in or record a video myself to augment their presentation. While they had everything under control, I could actually vacation [and maybe finish a cocktail by the pool before lunch].

They held down the fort and showed me that I can grow, I can trust, I can believe in my team and lean on my people. That’s what they were hired to do. Mr. Robbins Neighborhood was absolutely thrilled with the outcome. Lindsey even found her own level of growth in presenting in front of a large group for the first time. Above all else, I made an effort to build a company culture that my team loves.

As for Disney World, it was amazing. I spent much-needed, uninterrupted time with my family, making memories that will last a lifetime.

No one else will love your business as much as you do. That’s too much to ask. But if you do your due diligence during the hiring process, set your expectations high, give your team the power to grow and make change, then they won’t just meet your standards, they’ll exceed them.

Welcome to growth.