This summer, the Consortium to Reinvent the Retail Bag, managed by Closed Loop Partners, launched a first-of-a-kind multi-retailer pilot program to test in-market viability of reusable bag models in Northern California. Beyond the Bag Challenge winners ChicoBag Company, Fill it Forward, GOATOTE and 99Bridges ran a pilot program across a total of nine stores of the Consortium’s Founding Partners – @cvspharmacy @target and @walmart
We created a use case video for each technology, filming with a small crew to reduce our impact during active retail operations. We also created an overall story video combining our footage from the retail locations, with interview footage we filmed at the @ideo studio in Palo Alto, and additional footage from the New York city pilot program.
Special thanks to my crew on this project: @laughing.cat.films, @portraiteursf and @saravasquezsm , I could not have done this without you!
#videostorytelling #retail #sustainability #alternativesolutions
I can’t overstate how inspirational it was to work with the Consortium to Reinvent the Retail Bag, Closed Loop Partners, and @ideo and their teams of passionate, talented humans, who have committed years of their lives in an attempt to change the intractable environmental problem of the single-use plastic bag. To all involved: I thank you, and one day my children will thank you.
#videostorytelling #retail #sustainability #alternativesolutions
It was an honor and a pleasure to work with the Consortium to Reinvent the Retail Bag to help tell their story of advancing sustainable alternatives to the single-use plastic bag. Hired by Closed Loop Partners and collaborating with @ideo to produce the work, we created four videos to document and celebrate testing these alternative solutions in the real world.
#videostorytelling #retail #sustainability #alternativesolutions
Worm poop is cool! TerraVesco is a local Sonoma County manufacturer providing vermicompost (a.k.a. fancy worm poop) for local agriculture and home gardeners. As usual, it was great fun collaborating with Resonate Marketing Services, Duncan Clark (aerial & ground footage) and Holly Dubkoff (video editing).
#sonomacounty #commercialvideo #manufacturingvideo #wormpoop #golocal @terravesco_feed_the_soil @nolanlowry @resonate.digital @hollydub @wduncanc
Lunch with a 360 degree view! During spring break we went camping at Carrizo Plain and we hiked up to this spectacular hilltop to eat our lunch. Awe inspiring views, ravens playing in the wind, swifts buzzing us like fighter jets...I can’t wait to get back to this place!
#camping #soulfood #lunchwithaview #adventure @autumnslenspix
Hybrid architectural photography and video shoots are one of my favorite challenges. The combination forces my brain to jump back and forth between solving the technical problems of each format. The skillsets are complementary and build on each other: shooting video makes me a better still photographer, and shooting stills makes my videos stronger.
#architecturevideo #commercialvideo #keeplearning
@mbharch @jungfitzpatrick
Local companies doing cool things! Check out this video we created for Terravesco, a Sonoma County manufacturer that produces fancy worm castings - used by many local vineyards! Special thanks to Duncan Clark for his excellent aerial work, and Holly Dubkoff for bringing it all together in Post. Art direction: Nolan Lowry at Resonate Digital.
#industrialphotography #Industrialvideo #manufacturingphotography #localbusiness @wduncanc @hollydub @nolanlowry @resonate.digital @terravesco_feed_the_soil
Hybrid stills and video shoots are great fun, and yield a deeper dive into the story. Special thanks to Duncan Clark, drone pilot and cameraman on this project, whose great attitude and technical skill make every project better. Holly Dubkoff’s video editing prowess brought our video to life.
#aerialvideography #drone #differentperspective @tlcd_architecture @vanpelt_cm_pm
@arntzbuilders @mmmbackman @collagecity @autumnslenspix @servaiscarl @marinaestarkey @hollydub @wduncanc
As we work our way through this crisis, we have the opportunity to savor the experience. We can see and learn things that were not as visible before. We’ve been forced out of our routines. We’re not on autopilot quite so much these days. Some aspects of this adventure are easier to dive into than others. For me, it’s more time with my kids and helping with their learning. Other parts of this experience...not so easy. In this video I explore why it’s useful to savor the experiences, both the good and the bad.
Link to full video in profile.
#savorthemoment #kidmagic #shelterinplace #tylerstips #alonetogether
Behind the Scenes Shooting 240 Lorton with MBH Architects
Adding video to a still photography shoot allows me to tell a more complete story. As with architectural photography, architectural video has unique technical challenges that keep me on my toes. This behind the scenes video below shows a little window into my process. Take a look.
Thank you for the assist, Kelsey Floyd's Photography!
View the final project images here: http://bit.ly/2WRjrAy
Tyler’s Tips Episode 40: Work it!
There are a lot of external factors when we’re shooting that encourage us to stop. Sometimes it can be the logistics, the people you’re working with get tired, and you yourself might even get tired. Over the years, I’ve learned to push a little bit more to extract everything I can from a photoshoot. When you’re out shooting, don’t forget to work it so that you can make sure that you get the best possible shots in the time you have.
Tyler’s Tips Episode 38: Create Depth in Your Portraits
If it’s images with depth you’re looking for, diagonal lines are your best friend. You’ll see them in almost all of my photos. It’s an easy and effective technique for creating the impression of depth. Diagonal lines help the viewer suspend his or her disbelief and experience the flat image on the screen more as a window into something more real.
For more photography tips, subscribe to receive my weekly educational videos: http://bit.ly/GetTylersTips
Tylers Tips Episode 33: Work with what you've got!
Creatives can fall into this trap: we stop seeing the things that are around us that are cool and interesting simply because we see them all the time.
Things in your own environment can often be the source of compelling imagery because you know it well and it’s right there, available for you to photograph. Next time you’re shooting, don’t forget to look for the pieces of your environment that you might have overlooked that can help you tell your story!
For more photography tips, subscribe to receive my weekly educational videos: http://bit.ly/GetTylersTips