Sweetheart Bridal

Sweetheart Bridal Sweetheart Bridal opened its doors in 1993. In 2011, we took over and have loved every minute of it Modest Bridal and Prom Gowns. Tuxedo rentals. Shoes.

Mother of the Bride dresses. Bridal accessories.

the back of this dress 🤩
01/22/2025

the back of this dress 🤩

These sunset bridals have us speechless
01/17/2025

These sunset bridals have us speechless

That first dance feeling ✨ ✨
01/13/2025

That first dance feeling ✨

✨

we love winter bridals with a pop of pink 🤭🩷
01/09/2025

we love winter bridals with a pop of pink 🤭🩷

We love winter bridals with a pop of pink 🤭🩷
01/09/2025

We love winter bridals with a pop of pink 🤭🩷

The most stunning wedding day ✨
01/03/2025

The most stunning wedding day ✨

The stunning in the most beautiful gown! 🩷
12/28/2024

The stunning in the most beautiful gown! 🩷

Happy Holidays stunning brides! We can’t wait to see you in store soon 🫶🏼 ✨
12/24/2024

Happy Holidays stunning brides! We can’t wait to see you in store soon 🫶🏼

✨

A throwback to this beautiful lace dress! We have some beautiful dresses just like this in store 🫶🏼
12/21/2024

A throwback to this beautiful lace dress! We have some beautiful dresses just like this in store 🫶🏼

Love the dress & these lovebirds 🤍🕊️
12/18/2024

Love the dress & these lovebirds 🤍🕊️

Phoebe’s Review: Thank you so much for helping me make my day so magical! The dress was perfect and made me feel like su...
12/11/2024

Phoebe’s Review: Thank you so much for helping me make my day so magical! The dress was perfect and made me feel like such a princess. 🫶🏼

Isn’t she lovely? 🩷
12/09/2024

Isn’t she lovely? 🩷

Casia’s Bridal Review: I loved my dress and being in it made me feel like a literal princess. This dress truly made all ...
12/06/2024

Casia’s Bridal Review: I loved my dress and being in it made me feel like a literal princess. This dress truly made all my dreams come true and was everything I could’ve ever dreamed of and more! ✨🫶🏼

Winter formal coming up? We got you covered with the cutest dresses! ✨❄️
11/30/2024

Winter formal coming up? We got you covered with the cutest dresses! ✨❄️

Doesn’t Paige look stunning in this a-line dress? ✨🩷
11/26/2024

Doesn’t Paige look stunning in this a-line dress? ✨🩷

Effortlessly beautiful 🤍
11/21/2024

Effortlessly beautiful 🤍

We absolutely love the bow on this beautiful bride 🫶🏼
11/14/2024

We absolutely love the bow on this beautiful bride 🫶🏼

Timeless and Beautiful ✨
11/04/2024

Timeless and Beautiful ✨

Address

1774 N University Pkwy Ste 22
Provo, UT
84604

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 10am - 6pm

Telephone

+18013562462

Website

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Unlike most bridal stores, at Sweetheart Bridal we let you pick which dresses speak to you! This ensures that we can truly fit your vision and cater your appointment to which dresses you are drawn to! ✨ #modestfashion #sza #bridaldress #bridalfashion #funny #relatable #weddingideas #weddingdresses #weddingdressinspo #shopping #smallbusiness #shopsmall

Who here got the opposite of what they thought they wanted? 🫧🫶🏼 #wicked #popular #glinda #weddingdress #ballgown #wedding

Happy 3rd of December Brides! 🤍 #modestweddingdress #churchwedding #utahbride #winterbride

We are so grateful for all our brides! You bring us joy daily 🤍

Our gift to you? A stunning wedding dress of course ✨🎄 #winter #christmas #bridal #winterwedding

Dresses as low as $100! 🫶🏼 #sale #bridalshopping #wedding #weddingdress #utah #utahbride #modest #modestbride #modestfashion

Happy Halloween Brides! ✨🎃 Which Disney Villian is your favorite? #disney #disneyhalloween #modestweddingdress #wedding #halloween #costume #fallfashion #spooky #trendingreels #fyp #fashion #modestfashion

We can’t take our eyes off these lacy dresses, we adore them! ✨ #modestweddingdress #modestweddingdresses #winterbride #bohobride #boho #bohostyle #bohochic #explorepage #countrybride #utahbride #lace #laceweddingdress #oliviarodrigo

Welcome to Sweetheart Bridal! ✨🩷 At Sweetheart Bridal we are all about the Bride! We would love to help you choose the dress of your dreams and we can’t wait to meet you. #sweetheartbridal #sweetheartbridalgown #modestweddingdress #modestweddingdresses #utahwedding #utahbride #utahvalleybride #bridalshopping #2025bride

We have so many bow options in the store and it’s safe to say we are obsessed… 🤭🎀 #sweetheartbridal #modestweddingdress #weddingdressshopping #modestweddingdresses #2024bride #modestbride #sabrina #sabrinacarpenter #bow #bows #couqette #utahgram #theknot #trending

Make it pink or make it blue? Vote in the comments! 🩷🩵 We love these stunning formal dresses! #homecoming #makeitblue #makeitpink #tiereddress #formal #formalwear #formaldress #genderreveal #bridalshower #sleepingbeauty #disney #provo #modestfashion #dressup #momlife

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Our Story

Sweetheart Bridal opened its doors in 1993. When Shelley Grose found her perfect wedding gown here, she knew this was what she wanted to do. In 2011, she and her husband became the new owners and have been helping brides-to-be ever since. We’re the only shop in the area that provides a one-on-one experience with a bridal consultant, minus the sales pressure. We offer conveniences like online registration, and we’re always ready to do what it takes to make your day everything you want it to be.