Swoon Swoon…a bridal salon is Reno/Tahoe’s premiere bridal salon offering the dreamiest of dreamy designer wedding gowns, bridesmaid dresses, and accessories.
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Please visit www.swoonbridal.com. Simply put, the gown collection at Swoon is created for fashion-savvy brides who want style, elegance, and sophistication in their dress choices. The Swoon shopping experience is personal, approachable, hip, helpful, and refreshingly glamorous.

A curated collection of Pretty Little Things 🤍✨ Handpicked with love, just for you.
10/22/2025

A curated collection of Pretty Little Things 🤍✨ Handpicked with love, just for you.

SHE’S HERE!! 🤍✨🥂  has touched down Swoondside and she’s here to stay! To celebrate this moment, brides who purchase a Ga...
10/20/2025

SHE’S HERE!! 🤍✨🥂 has touched down Swoondside and she’s here to stay! To celebrate this moment, brides who purchase a Gace Loves Lace gown in the month of October will receive a FREE Como Robe. Look how absolutely *fab* she is (swipe to the end)

Book your appointment by texting (775) 826-0505 or at swoonbridal.com/appointments ✨

SHE’S HERE!! 🤍✨🥂  has touched down Swoondside and she’s here to stay! To celebrate this moment, brides who purchase a Ga...
10/03/2025

SHE’S HERE!! 🤍✨🥂 has touched down Swoondside and she’s here to stay! To celebrate this moment, brides who purchase a Gace Loves Lace gown in the month of Pftober will receive a FREE Como Robe. Look how absolutely *fab* she is (swipe to the end)

Book your appointment by texting (775) 826-0505 or at swoonbridal.com/appointments ✨

Dream Job Alert ✨ SWOON IS HIRINGFor the first time in 17 years, Swoon Bridal is opening a Full Time sales + store opera...
09/17/2025

Dream Job Alert ✨ SWOON IS HIRING
For the first time in 17 years, Swoon Bridal is opening a Full Time sales + store operations position!

We’re looking for a one-of-a-kind babe who loves people, fashion, and hustle. This role is a mix of grit + glamour — making brides dreams come true, hitting sales goals, and keeping our boutique running smoothly.

You’ll work closely with our small but mighty team (and our sister store, Lady Luck Bridal) to create unforgettable experiences for every lady that walks through our doors.

📆 Schedule: Tues–Sat (Saturdays are non-negotiable)

💰Compensation: salary + commission + tips

✨Please read the deets on swoonbridal.com/hiring before applying!

💌Apply with a cover letter + resume to [email protected]

We’re a small, woman-owned local business, so if you’re driven, flexible, and ready to grow with us, we’d love to meet you!! Come Swoon with us! 💍✨

Model Call 🩷✨ We’re looking for some fresh new faces to splash our Swoonie socials!What we’re looking for:▪️ Fun persona...
09/12/2025

Model Call 🩷✨ We’re looking for some fresh new faces to splash our Swoonie socials!

What we’re looking for:
▪️ Fun personalities that are comfortable in front of the camera
▪️ Prior modeling experience is preferred but not required
▪️ This is a size-inclusive opportunity — we carry dresses from street size 4–18!
▪️ Must be available to shoot on a weekday morning
▪️ Plan to pop in for 1–2 hours to try on dresses for social video + photo
▪️ Please note: this is an unpaid collab — perfect for someone looking to build their portfolio and add something cute + fun to their feed

How to apply:
DM us with a few photos you love of yourself and a quick selfie video introducing yourself + why you’d like to work with us! ✨

There’s a NEW GIRL in town 🤍✨  is here to STAY! All the pretties in this post will be making their home here at Swoonlan...
09/09/2025

There’s a NEW GIRL in town 🤍✨ is here to STAY! All the pretties in this post will be making their home here at Swoonland and can’t wait to see you! 🥂

Cowboy, take me away… 🎈📸
09/05/2025

Cowboy, take me away… 🎈

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THANK YOU, RENO 🩷✨ We are so, so proud and honored to serve you and be your Swoonie Godmothers. Thank you for trusting u...
09/04/2025

THANK YOU, RENO 🩷✨ We are so, so proud and honored to serve you and be your Swoonie Godmothers. Thank you for trusting us with this important milestone in your story. Cheers to you 🥂

Introducing MWL by You by  🤍 Your Made with Love dress, YOUR way ✨ MWL has added an extensive library of customization o...
09/03/2025

Introducing MWL by You by 🤍 Your Made with Love dress, YOUR way ✨ MWL has added an extensive library of customization options to brides who desire a dress that is uniquely *theirs.*

We are excited to see some of the beauties our MWL brides create!

TOMORROW our Bi-Annual Swoon Sample Sale is ✨BACK✨ and happening at our little sister store, , from August 20–24!The Swo...
08/20/2025

TOMORROW our Bi-Annual Swoon Sample Sale is ✨BACK✨ and happening at our little sister store, , from August 20–24!

The Swoony deets 🥂

💫 40+ Swoon samples are hitting the floor at Lady Luck, priced from $499–$1999 (and yes, there are plenty of pretties at $999 👀).

▪️Samples are sizes 8–22 and sold in as-is condition.

▪️ The Sample Sale is for the babe ready to find *the ONE* for a smokin’ deal! 🔥

Want to shop? Come on in! Lady Luck store rules apply — appointments are $25 or you can roll the dice and walk in (just be prepared to wait your turn).

🤍 ➡️ Little White Dress lovers: while there will be less than a handful in the sale, we’ll give you 10% off any LWD that week in the spirit of the sale if you want a second look, elopement dress, etc.

SWOONIES, Grace Loves Lace has arrived 🤍We’re beyond excited to announce that we’ll be hosting a  Trunk Show from August...
08/06/2025

SWOONIES, Grace Loves Lace has arrived 🤍

We’re beyond excited to announce that we’ll be hosting a Trunk Show from August 4–18!!! Trust us when we say, this is going to be FAB. 🥂

Grace Loves Lace is the cult favorite designer brides can’t get enough of, known for their effortlessly cool, one-of-a-kind gowns that are equal parts chic and unforgettable. 🤍

Even more exciting? This is the *first time* Grace Loves Lace is featuring their gowns in boutiques and their first trunk show EVER on the West Coast outside of their flagship stores! So this is a rare chance to slip into these iconic dresses, twirl around, and experience exactly why brides all over world are so obsessed!

Here are the juicy deets:
📆 August 4–18
✨ Receive a free Grace Loves Lace veil with your purchase! ✨

Ready to fall head over heels? Book your appointment at the link in our bio!

There’s a Swoonie Experience for every bride! 💕✨We recommend you dive into wedding gown shopping 9-12 months before your...
08/01/2025

There’s a Swoonie Experience for every bride! 💕✨

We recommend you dive into wedding gown shopping 9-12 months before your big day. We get that timelines look different and everyone has a different way to do this and we love that!

No need to worry. We can work with you if you are talking weeks or months…we can work with you if you are on a traditional timeline and we can help you if you are a long gamer!

Have a look through all your Swoonie options and see what experience suits you! ✨

Address

530 West Plumb Lane, Suite E
Reno, NV
89509

Opening Hours

Monday 10am - 3pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 5pm
Saturday 10am - 4pm

Telephone

+17758260505

Alerts

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