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Monday 10am - 3pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 5pm Saturday 10am - 4pm

Swoon

Name: Swoon
Address: 530 West Plumb Lane, Suite E, Reno, NV, 89509, US
Telephone: +17758260505
Price range: $$$
Rating: 4.7

Swoon…a bridal salon is Reno/Tahoe’s premiere bridal salon offering the dreamiest of dreamy designer wedding gowns, bridesmaid dresses, and accessories.
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Please visit www.swoonbridal.com. Simply put, the gown collection at Swoon is created for fashion-savvy brides who want style, elegance, and sophistication in their dress choices. The Swoon shopping experience is personal, approachable, hip, helpful, and refreshingly glamorous.

09/05/2025

Cowboy, take me away… 🎈

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09/04/2025

THANK YOU, RENO 🩷✨ We are so, so proud and honored to serve you and be your Swoonie Godmothers. Thank you for trusting us with this important milestone in your story. Cheers to you 🥂

09/03/2025

Introducing MWL by You by 🤍 Your Made with Love dress, YOUR way ✨ MWL has added an extensive library of customization options to brides who desire a dress that is uniquely *theirs.*

We are excited to see some of the beauties our MWL brides create!

08/20/2025

TOMORROW our Bi-Annual Swoon Sample Sale is ✨BACK✨ and happening at our little sister store, , from August 20–24!

The Swoony deets 🥂

💫 40+ Swoon samples are hitting the floor at Lady Luck, priced from $499–$1999 (and yes, there are plenty of pretties at $999 👀).

▪️Samples are sizes 8–22 and sold in as-is condition.

▪️ The Sample Sale is for the babe ready to find *the ONE* for a smokin’ deal! 🔥

Want to shop? Come on in! Lady Luck store rules apply — appointments are $25 or you can roll the dice and walk in (just be prepared to wait your turn).

🤍 ➡️ Little White Dress lovers: while there will be less than a handful in the sale, we’ll give you 10% off any LWD that week in the spirit of the sale if you want a second look, elopement dress, etc.

08/06/2025

SWOONIES, Grace Loves Lace has arrived 🤍

We’re beyond excited to announce that we’ll be hosting a Trunk Show from August 4–18!!! Trust us when we say, this is going to be FAB. 🥂

Grace Loves Lace is the cult favorite designer brides can’t get enough of, known for their effortlessly cool, one-of-a-kind gowns that are equal parts chic and unforgettable. 🤍

Even more exciting? This is the *first time* Grace Loves Lace is featuring their gowns in boutiques and their first trunk show EVER on the West Coast outside of their flagship stores! So this is a rare chance to slip into these iconic dresses, twirl around, and experience exactly why brides all over world are so obsessed!

Here are the juicy deets:
📆 August 4–18
✨ Receive a free Grace Loves Lace veil with your purchase! ✨

Ready to fall head over heels? Book your appointment at the link in our bio!

08/01/2025

There’s a Swoonie Experience for every bride! 💕✨

We recommend you dive into wedding gown shopping 9-12 months before your big day. We get that timelines look different and everyone has a different way to do this and we love that!

No need to worry. We can work with you if you are talking weeks or months…we can work with you if you are on a traditional timeline and we can help you if you are a long gamer!

Have a look through all your Swoonie options and see what experience suits you! ✨

06/21/2025

What actually happens at a typical Swoon appointment? Let’s paint the picture.✨

You arrive with your favorite humans in tow, sip some bubbles, and get settled. 🥂

From the moment you walk through the door, your Swoonie stylist is all ears. We’ll chat with you through your vision, your vibe, and what makes you feel most YOU.

Then the fun begins. 💃🪩

We pull a dreamy lineup of gowns (including a few wild cards you may not have considered), and you get to step into each one, walk out onto the platform like the queen you are, and just soak it all in. We laugh, we cry, we celebrate you.

And when you find the dress? THE dress?
It’s magic, of the very best kind. 🩷✨

From there, your Swoonie is with you every step of the way…measuring, ordering, styling, and cheering you on through every moment of this beautiful ride!

We have so many different options for appointments catered to exactly what you’re dreaming up! Book at the link in our bio. We can’t wait to see you in these pink walls 🩷

06/10/2025

Where are our dramatic veil babes out there? Leave a 🤍 below!

Dress is Devotion by ✨

06/07/2025

Our favorite thing about weddings is everyone’s is special and unique in their own magical way. Rachel and Jakoby’s day was no different, beginning in a stunning Catholic Church in the heart of Las Vegas, then to Raising Cane’s with the bridal party for lunch, and ending at for the reception party to follow. ⛪️🍗🪩✨

Rachel wore the stunning Samanta by in two different looks, and their wedding was captured on film, digital, AND Polaroid by . How so very special!

Catch a closer glimpse of their magical day in the Swoon stories! ✨

06/06/2025

A little Swoonie advice from your bridal besties. In this whole wedding thing, it’s easy to stress and get wrapped up in all the scaries…but just remember, this whole thing is about *you.* 🩷✨

Allow for fun, and experimentation, and give space to all the love surrounding you. Because these truly are the best times.

Thank you for choosing us to join you on this journey. We are here to take the very best care of you! ✨

05/24/2025

“Whatever our souls are made of, his and mine are the same”
-Emily Brontë

Congratulations to gorgeous lovebirds Jamie + Mason 🤍🥂

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👗

05/21/2025

We teamed up with and to give away 6 (yes you read that right SIX) tickets to opening night of Mamma Mia! on June 3rd! Head to their locations in the Plumgate shopping center to scan the code and enter to win!

*no purchase necessary.

Address

530 West Plumb Lane, Suite E
Reno, NV
89509

Opening Hours

Monday	10am - 3pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 5pm
Saturday	10am - 4pm

Telephone

+17758260505

Website

http://www.swoonbridal.com/

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