Swoon Swoon…a bridal salon is Reno/Tahoe’s premiere bridal salon offering the dreamiest of dreamy designer wedding gowns, bridesmaid dresses, and accessories.
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Please visit www.swoonbridal.com. Simply put, the gown collection at Swoon is created for fashion-savvy brides who want style, elegance, and sophistication in their dress choices. The Swoon shopping experience is personal, approachable, hip, helpful, and refreshingly glamorous.

What actually happens at a typical Swoon appointment? Let’s paint the picture.✨You arrive with your favorite humans in t...
06/21/2025

What actually happens at a typical Swoon appointment? Let’s paint the picture.✨

You arrive with your favorite humans in tow, sip some bubbles, and get settled. 🥂

From the moment you walk through the door, your Swoonie stylist is all ears. We’ll chat with you through your vision, your vibe, and what makes you feel most YOU.

Then the fun begins. 💃🪩

We pull a dreamy lineup of gowns (including a few wild cards you may not have considered), and you get to step into each one, walk out onto the platform like the queen you are, and just soak it all in. We laugh, we cry, we celebrate you.

And when you find the dress? THE dress?
It’s magic, of the very best kind. 🩷✨

From there, your Swoonie is with you every step of the way…measuring, ordering, styling, and cheering you on through every moment of this beautiful ride!

We have so many different options for appointments catered to exactly what you’re dreaming up! Book at the link in our bio. We can’t wait to see you in these pink walls 🩷

Where are our dramatic veil babes out there? Leave a 🤍 below! Dress is Devotion by  ✨
06/10/2025

Where are our dramatic veil babes out there? Leave a 🤍 below!

Dress is Devotion by ✨

Our favorite thing about weddings is everyone’s is special and unique in their own magical way. Rachel and Jakoby’s day ...
06/07/2025

Our favorite thing about weddings is everyone’s is special and unique in their own magical way. Rachel and Jakoby’s day was no different, beginning in a stunning Catholic Church in the heart of Las Vegas, then to Raising Cane’s with the bridal party for lunch, and ending at for the reception party to follow. ⛪️🍗🪩✨

Rachel wore the stunning Samanta by in two different looks, and their wedding was captured on film, digital, AND Polaroid by . How so very special!

Catch a closer glimpse of their magical day in the Swoon stories! ✨

A little Swoonie advice from your bridal besties. In this whole wedding thing, it’s easy to stress and get wrapped up in...
06/06/2025

A little Swoonie advice from your bridal besties. In this whole wedding thing, it’s easy to stress and get wrapped up in all the scaries…but just remember, this whole thing is about *you.* 🩷✨

Allow for fun, and experimentation, and give space to all the love surrounding you. Because these truly are the best times.

Thank you for choosing us to join you on this journey. We are here to take the very best care of you! ✨

“Whatever our souls are made of, his and mine are the same”-Emily Brontë Congratulations to gorgeous lovebirds Jamie + M...
05/24/2025

“Whatever our souls are made of, his and mine are the same”
-Emily Brontë

Congratulations to gorgeous lovebirds Jamie + Mason 🤍🥂

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05/21/2025

We teamed up with and to give away 6 (yes you read that right SIX) tickets to opening night of Mamma Mia! on June 3rd! Head to their locations in the Plumgate shopping center to scan the code and enter to win!

*no purchase necessary.

Nothing beats a good Back Story 🤍✨ Leone by
05/17/2025

Nothing beats a good Back Story 🤍✨
Leone by

Erica + Matthew’s day was filled with rich tones, soft light, and the kind of love that speaks for itself. Their sweet f...
05/16/2025

Erica + Matthew’s day was filled with rich tones, soft light, and the kind of love that speaks for itself. Their sweet first touch set the tone—tender, heartfelt, and completely them. 🤍

Erica stunned in her Taylor gown by Martina Liana. Their day was captured perfectly by .

This day was all love, all in. ✨
Catch more in today’s stories!

Forever and every day after that. 🤍Congrats to Swoonie Colleen and her beau, Al on their gorgeous beachy nuptials in Ava...
04/16/2025

Forever and every day after that. 🤍

Congrats to Swoonie Colleen and her beau, Al on their gorgeous beachy nuptials in Avalon, NJ! 🐚✨

Take a closer peek at their beautiful day in the Swoon stories today! Captured beautifully by .

Do you know about bridal timelines? If you’re engaged (or hoping to be soon) it’s time to start thinking about your dres...
04/15/2025

Do you know about bridal timelines? If you’re engaged (or hoping to be soon) it’s time to start thinking about your dress!

Once you’ve got a date, the sweet spot to begin your dress buying process is 9-12 months before the big day! ✨

On a typical timeline, that factors -

▪️4-6 months for the dress to arrive
▪️ 2-3 months for accessories to arrive
▪️2-3 months for alterations

If you’re on a shorter timeline, possibilities for you look like -

▪️Purchasing one of our amazing samples either here, or at our sister store
▪️Some of our designers do allow a Rush Order for a fee
▪️Purchasing a dress from a designer that carries it in stock

If you’re much further out from your wedding date than a year, we recommend a couple options -

▪️Patience 😉 (you may want to purchase closer to your date so you’ll get the latest styles)
▪️OR if you have your heart set on popping in, you’re welcome to book a 45 minute ‘Gown Tasting’ to dip your toes into the world of dresses!

We have a variety of options for every type of timeline, so simply let us know what you’re looking for when you book! 🥂

Thank you for thinking of us during this exciting time! We can’t wait to meet you 🤍

Get Swoon all the yourself with… ✨THE Private Swooning✨ It’s the ultimate intimate, laid-back, curated shopping experien...
04/11/2025

Get Swoon all the yourself with…
✨THE Private Swooning✨ It’s the ultimate intimate, laid-back, curated shopping experience.

📸 Picture this — you and your favorite people, sipping champs and trying on stunning wedding gowns in the prettiest setting for two unforgettable hours.

🥂 Enjoy laughs, sips, nibbles, your music, your people, incredible dresses, a few happy tears, and a Swoonie expert to guide you through it all.

✨Memories made, guaranteed.

Here are the deets to have Swoon all to yourself:

▪️ Private Swooning: Cost is $250. We suggest up to 10 guests (but fewer or slightly more is okay). Whether it’s you + 2 or you + 12, this is *your* party.

▪️ $150 is credited back if you buy your gown during your appointment. (Trust us, you’ll see why that’s easy to do.)

▪️Offered Monday-Friday, plus one Saturday spot and occasional Sundays. (Saturdays are super busy, so book early.)

▪️We provide two bottles of champs, sweet treats, and provisions for non-drinkers in your party.

Note: Appointment credits are for gowns that are ordered (a new dress). Sample gowns don’t qualify and are not offered during Private Swoonings.

Interested in this one of a kind experience? 💫

Text Swoon’s manager, Alisha, at 775-826-0505 to schedule, or email us at [email protected].

You’re invited to an exclusive trunk show, April 10–19, featuring the iconic, best-selling gowns from beloved Australian...
04/08/2025

You’re invited to an exclusive trunk show, April 10–19, featuring the iconic, best-selling gowns from beloved Australian designer .

Renowned for their romantic, ethereal, and effortlessly timeless designs, Made With Love creates bridal looks that are always Pinterest-worthy.

This special, size-inclusive event will highlight a handpicked selection of their most adored styles, available in sizes 6–22 — perfect for brides dreaming of finding the one. ✨

Come experience the magic of MWL in person. Spots are limited, so book your appointment today! 🤍

Address

Reno, NV

Opening Hours

Monday 10am - 3pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 5pm
Saturday 10am - 4pm

Telephone

+17758260505

Alerts

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