Amplify Marketing

01/03/2024

New Year, New Goals! Let's create captivating campaigns, tell compelling stories, and elevate your brand to new heights. May your 2024 be filled with successful collaborations, innovative strategies, and remarkable growth!

It begins here: https://www.theamplifyteam.com/

12/25/2023

Merry Christmas from all of us at Amplify Marketing! We hope you have a festive time with your family and friends.

11/23/2023

Happy Thanksgiving from all of us at Amplify Marketing! We hope you have an amazing time with your family and friends.

11/20/2023

Facebook and Instagram are moving towards a subscription system to remove ads. Meta will offer its users in Europe the choice to pay a monthly fee to use its social media platforms without ads. Users will be able to continue to use Facebook and Instagram for free while seeing ads that are relevant to them (so without any changes).
This is done in an effort to comply with evolving European regulations. Generally, European regulations end-up affecting American's regulations a few year after being established. We saw this happening with Google and cookies/privacy agreements a few years back. Europe passed laws which were then adopted by California, and followed by the vast majority of the United States.

The subscription will start at €9.99/month (about $11) on the web or €12.99/month (about $14.10) on iOS and Android. As is the case for many online subscriptions, the iOS and Android pricing take into account the fees that Apple and Google charge through respective purchasing policies which explains the price difference. This will apply to all accounts like to the user's profile. However, 3 months later, Meta will charge an additional fee of €6/month on the web and €8/month on iOS and Android for each additional account to keep each one of them ad-free.

What does that mean?

We do not expect that a lot of users will choose to pay a subscription to remove the ads they are now used to see on their favorite social media. However, some will choose to pay for that service. Those users will stop receiving the ads you are publishing today. That means that the most effective way to communicate will be through recurrent and optimized posts.

For the full rules from Meta you can visit: https://loom.ly/UEH1KVc

If you have any questions or if you need to change your marketing strategy to prepare for those changes, reach out to us at: [email protected]

10/26/2023

Watch out!

There has been a lot of scams going around on Facebook and Instagram lately. They take the form of a message coming from Meta, Facebook, Instagram, or any other form of Technical or Customer Service. They mainly target pages (business, associations, clubs, etc.) and informs them that their page will be suspended for various reasons. They offer a solution through a link (to learn more or to prevent this from happening). DO NOT CLICK ON THE LINK. This is a new method of fishing that has appeared a month or so ago and that is used to still your information and gain access to your page.
Just ignore or report the message to Meta.
Feel free to reach out to us if you have any questions or concerns about a message you have received.

- Your team at Amplify

10/09/2023

The fastest and easiest way to be the first result on a Google Search page is through PPC (Pay Per Click) Advertising. This method of lead generation allows you to show-up before anyone else and to pay only when customers visit your site. We can help you figure out the best way to show-up and make sure you don't run over your budget. Amplify your reach and grow your business!

10/05/2023

Social Media is not dying. It is evolving. Your targets are there, browsing pictures or spying on their high-school "friends". Knowing their behavior and demographics will unlock your business's potential. Don't ignore social media marketing, it might just be your path to success.

10/03/2023

Did you know that 75% of users never go past the first page of Google? Ranking and placement is really important and there are a few ways you can beat your competitors:

- Build a strong SEO strategy
- Generate positive and appropriate external links
- Buy yourself a good spot with Ads
- Have a strong description game to become a featured snippet

There is no secret recipe, just a lot of work and patience! If you need help with your business listing on Google, Bing and other platforms give us a call! We will make it happen for you!

09/27/2023

Creativity is our superpower. When growing a company, it can be hard to stand out among your competitors (especially in a crowded market). Let's spark some creativity and solve problems creatively!

09/25/2023

The marketing landscape is constantly changing. Are you able to adapt and innovate? Let's navigate the waves of change together and stay ahead of the curve.

At Amplify, our team creates stunning events, breathtaking marketing strategies, and captivating online presences.

09/22/2023

Hungry for attention? Likes and shares are great but are they leading to conversions? Focusing on real meaningful engagement sometime means getting less likes but more business. Don't be afraid of tangible results even if it means you don't shine as bright as others.

09/21/2023

🎥 Another shooting day at Amplify! 🎬
A little different this time 👀

09/21/2023

Data is not just numbers on a bland piece of paper. It's the key to understanding your audience and helping you reach your goals! Unlock your potential. Let us help you find your key.

09/20/2023

In the world of marketing,
We craft and create,
Messaging and branding,
We collaborate and innovate.
From strategies to campaigns, we make businesses shine,
With creativity and data, we make the stars align!

09/18/2023

Shooting day at Amplify! We are working on some new and delicious projects. Stay tuned for more information soon!

09/18/2023

Marketing is, before all else, telling a compelling story. Your brand's story and how you share it with your audience will define who you are as a business and pave your way to success. So... what's your story?

Let's unlock your narrative potential together!
May the best story win.

09/15/2023

Social Media Marketing can play an important role in your Marketing Strategy. Whether you want to use them as an individual source of communication or include them in your marketing mix to activate your campaigns 360º, Facebook, Instagram, X, Threads, Tik Tok and Threads can help you on your path to success.
Contact us if you want to learn more and create a strategy that will help you reach your goals!

07/14/2023

Facebook meets Twitter meets Instagram. What is Threads?
Threads is a new social media platform created by the Instagram team and part of the Meta ecosystem (think the Facebook Group). Its goal is to make text-heavy posts more attractive and build a place for public conversations to be held. You can still share links, pictures, and videos.
How is it different than Twitter? On paper, the only perceivable difference is that Threads doesn't use hashtags or a text-based search function. But there is something more, a feeling to the app that can be hard to explain. It seems a lot more intuitive and easy to use than Twitter.
As of today, Threads is 8 days old. It is safe to say that we will see a lot of changes happen in the future and it is hard to know whether the app will be successful or not in competing with Elon Musk's recent acquisition.