Barnburner Creative

06/05/2024

HIVE:

Does anyone know a platform where you can upload a PPT presentation with videos and hyperlinks that lets viewers click through at their own pace?

04/26/2023

I had a great time joining Scott Bloom, corporate MC and the events industry's funniest man, on his Podcast "No More Bad Events" where we talked creative, strategy, creative strategy, strategic creative, and what makes for a home run event for clients.

I invite you to take a listen, and be sure to follow Scott and No More Bad Events!

https://no-more-bad-events.simplecast.com/episodes/start-with-why-end-with-a-win-ft-mike-bonheim-communications-strategist-and-creative-director

A freelance communications strategist and creative director with more than 15 years of experience in delivering experiential events to some of the world’s most respected companies, Mike Bonheim, knows how to ask the one big question that most always lands a great event... WHY? Mike’s position is...

04/13/2023

I wanted to ask about its potential to eliminate an individual's ability to earn. Once manufacturing, agriculture, transportation and so many human-reliant industries are automated and roboticized, production and the subsequent revenue would be generated and earned by those that control the

11/04/2021

Mike Bonheim Creative Director at Barnburner Creative Website Address: www.barnburnercreative.com On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Mike Bonheim from Barnburner Creative. To learn more check out www.barnburnercre...

10/08/2018

HOW TO HAVE A HEALTHY CREATIVE BRAINSTORM:

On inventing the lightbulb, Thomas Edison said "I have not failed, I simply found 1,000 ideas that won't work."

Don't be afraid to throw out any idea because you worry it could be bad.

Don't be afraid to point out why any idea is bad because you don't want to offend your teammate.

Don't take it as an affront or insult if your idea is criticized - it is not us against each other, it is us against the challenge, working together to find the ideal solution.

Every criticism is good - because it helps us, as a team, find out what won't work quickly.

Every idea, even the bad ones, are good - because eliminating ideas that won't work gets us closer to those that will.

We're like Goldilocks, trying out each bed until we find the one that's just right.

And on the way we even get to enjoy some nice porridge and a big comfy chair.

05/04/2018

Thank you for stopping in to see the first episode of "C4" aka Creatives Creating Creations Creatively!

This ongoing series will focus on creative leaders across the communications industries - events, experiential, marketing, PR, etc. - to give insight into some of the smart, interesting folks out there who are changing the way companies engage customers, clients, and employees. We are shooting for new episodes weekly, so stay tuned for more!

Our first interview features Dax Callner, Chief Strategy Officer at GES, for a fascinating discussion on how a real strategy practice can make creative output all the more meaningful and effective at realizing campaign goals... and thus keeping clients happy.

Enjoy!

04/03/2018

11/07/2017

Branding folks will tell you that your company name may be the most critical decision you make when launching your company.

Xerox is famed for having spent $30MM on their logo and branding redesign, which resulted in what amounts to a stylized "X" (for Xerox, you see).

Kodak was named because George Eastman took phonetics common to all known languages around the world and created a word anyone worldwide could pronounce. (Talk about optimism)

Along the lines of the bar band that named themselves "Free Beer," ("This Thursday at McGillicuddy's, FREE BEER!") I got a spam call from my new favorite company name today:

"Local Chimney Sweep, Inc." Doesn't matter where they're from, with a name like that people are hooked by the idea that they are doing business with a local small company.

What company names stick out in your mind for creativity?

10/03/2017

And that's why we do what we do!

Connecting brands and people, and building a shared passion between the two.

https://www-adweek-com.cdn.ampproject.org/c/www.adweek.com/agencies/brands-want-you-to-have-an-immersive-experience/amp/

Clients are investing more, and there’s more competition among highly creative shops.

07/21/2017

No matter how big or how small, Barnburner is here to help guide you through the murky waters of successful marketing - from communications strategy and creative direction to actual ex*****on and production.

If Sports marketing can help your brand, we're there. Or, if sports isn't your game but you need a team who knows how to communicate your message effectively...Barnburner is here.

Call us now!

At Barnburner, we apply creative solutions to event marketing campaigns for maximum impact

07/21/2017

Sports Licensing - the ability to use professional sports logos, names, and teams on your products - can be a revenue driver like none other.

But it is a complicated, challenging process.

If you don't have the Connections, Aptitude, Knowledge and Experience, it can almost seem like it's designed to use up all your time and money just to get approved!

That's where Barnburner comes in. We take the C.A.K.E. (see what we did there?)

Just ask BT Swim, who came to Barnburner for help licensing for their line of pool supply products.

Licensing management for the NFL, NBA, MLB, NHL and NASCAR through to actual production of product in 6 months?

No problem!

06/11/2016

Pepper's Ghost - special effects from a prior age Ghosts have always been a part of stagecraft. Whether it is the Phantom of the Opera, the many spectres of bygone starlets that are rumored to wander the catwalks of many of Broadway's most famed theaters, or Pepper's Ghost, one of the most famous ea...

06/07/2016

In an age where traditional marketing initiatives are not reaching people like they once used to, how do companies get to their market? Clients want EXPERIENCES, they want INTERACTION, they want to feel like they are apart of the brand and culture of the company. So how do you create a strategy that centers around experience and interaction? Experiential Marketing allows you to prepare sound initiatives that center around these tactics. For more information on experiential marketing, contact our Director of National Accounts, Ashley Chaffee at [email protected] and we will partner with you to develop a sound strategy that will grow your company.
http://adage.com/article/agency-news/experiential-marketing-measured/291972/

06/06/2016

Is your company putting its marketing efforts to it's full potential? Experiential Marketing can push your company to the next level, encouraging customer interaction and solidifying your brand among your target market. At Barnburner, we have a combination of 20+ years of experience in creating Experiential Marketing initiatives that can boost your company's growth. For more information on how we can help you with your Experiential Marketing, contact our Director of National Accounts, Ashley Chaffee at [email protected]

http://www.eventmarketer.com/article/chobani-cover-story-mcguinness/

From sampling to sponsorships to the brand’s flagship retail café, live experiences are driving the Chobani brand.

06/03/2016

From the mouths of babes...

Wisdom from a junior Barnburner, co-owner Mike Bonheim's 9 year old daughter.

A good mantra to live by!