Barnburner Creative

06/05/2024

HIVE:

Does anyone know a platform where you can upload a PPT presentation with videos and hyperlinks that lets viewers click through at their own pace?

04/26/2023

I had a great time joining Scott Bloom, corporate MC and the events industry's funniest man, on his Podcast "No More Bad Events" where we talked creative, strategy, creative strategy, strategic creative, and what makes for a home run event for clients.

I invite you to take a listen, and be sure to follow Scott and No More Bad Events!

https://no-more-bad-events.simplecast.com/episodes/start-with-why-end-with-a-win-ft-mike-bonheim-communications-strategist-and-creative-director

A freelance communications strategist and creative director with more than 15 years of experience in delivering experiential events to some of the world’s most respected companies, Mike Bonheim, knows how to ask the one big question that most always lands a great event... WHY? Mike’s position is...

04/13/2023

I wanted to ask about its potential to eliminate an individual's ability to earn. Once manufacturing, agriculture, transportation and so many human-reliant industries are automated and roboticized, production and the subsequent revenue would be generated and earned by those that control the

11/04/2021

Mike Bonheim Creative Director at Barnburner Creative Website Address: www.barnburnercreative.com On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Mike Bonheim from Barnburner Creative. To learn more check out www.barnburnercre...

10/08/2018

HOW TO HAVE A HEALTHY CREATIVE BRAINSTORM:

On inventing the lightbulb, Thomas Edison said "I have not failed, I simply found 1,000 ideas that won't work."

Don't be afraid to throw out any idea because you worry it could be bad.

Don't be afraid to point out why any idea is bad because you don't want to offend your teammate.

Don't take it as an affront or insult if your idea is criticized - it is not us against each other, it is us against the challenge, working together to find the ideal solution.

Every criticism is good - because it helps us, as a team, find out what won't work quickly.

Every idea, even the bad ones, are good - because eliminating ideas that won't work gets us closer to those that will.

We're like Goldilocks, trying out each bed until we find the one that's just right.

And on the way we even get to enjoy some nice porridge and a big comfy chair.

05/04/2018

Creatives Creating Creations Creatively, Ep. 01

Thank you for stopping in to see the first episode of "C4" aka Creatives Creating Creations Creatively!

This ongoing series will focus on creative leaders across the communications industries - events, experiential, marketing, PR, etc. - to give insight into some of the smart, interesting folks out there who are changing the way companies engage customers, clients, and employees. We are shooting for new episodes weekly, so stay tuned for more!

Our first interview features Dax Callner, Chief Strategy Officer at GES, for a fascinating discussion on how a real strategy practice can make creative output all the more meaningful and effective at realizing campaign goals... and thus keeping clients happy.

Enjoy!

05/04/2018

Barnburner Creative

04/04/2018

Profile Pictures

11/07/2017

Branding folks will tell you that your company name may be the most critical decision you make when launching your company.

Xerox is famed for having spent $30MM on their logo and branding redesign, which resulted in what amounts to a stylized "X" (for Xerox, you see).

Kodak was named because George Eastman took phonetics common to all known languages around the world and created a word anyone worldwide could pronounce. (Talk about optimism)

Along the lines of the bar band that named themselves "Free Beer," ("This Thursday at McGillicuddy's, FREE BEER!") I got a spam call from my new favorite company name today:

"Local Chimney Sweep, Inc." Doesn't matter where they're from, with a name like that people are hooked by the idea that they are doing business with a local small company.

What company names stick out in your mind for creativity?

10/03/2017

Agencies Everywhere See Experiential Marketing as the Next Big Thing, and Brands Want In

And that's why we do what we do!

Connecting brands and people, and building a shared passion between the two.

https://www-adweek-com.cdn.ampproject.org/c/www.adweek.com/agencies/brands-want-you-to-have-an-immersive-experience/amp/

Clients are investing more, and there’s more competition among highly creative shops.

07/21/2017

No matter how big or how small, Barnburner is here to help guide you through the murky waters of successful marketing - from communications strategy and creative direction to actual ex*****on and production.

If Sports marketing can help your brand, we're there. Or, if sports isn't your game but you need a team who knows how to communicate your message effectively...Barnburner is here.

Call us now!

07/21/2017

Sports Licensing - the ability to use professional sports logos, names, and teams on your products - can be a revenue driver like none other.

But it is a complicated, challenging process.

If you don't have the Connections, Aptitude, Knowledge and Experience, it can almost seem like it's designed to use up all your time and money just to get approved!

That's where Barnburner comes in. We take the C.A.K.E. (see what we did there?)

Just ask BT Swim, who came to Barnburner for help licensing for their line of pool supply products.

Licensing management for the NFL, NBA, MLB, NHL and NASCAR through to actual production of product in 6 months?

No problem!

06/11/2016

The new "GOST" in stagecraft

The new "GOST" in stagecraft

Pepper's Ghost - special effects from a prior age Ghosts have always been a part of stagecraft. Whether it is the Phantom of the Opera, the many spectres of bygone starlets that are rumored to wander the catwalks of many of Broadway's most famed theaters, or Pepper's Ghost, one of the most famous ea...

06/07/2016

In an age where traditional marketing initiatives are not reaching people like they once used to, how do companies get to their market? Clients want EXPERIENCES, they want INTERACTION, they want to feel like they are apart of the brand and culture of the company. So how do you create a strategy that centers around experience and interaction? Experiential Marketing allows you to prepare sound initiatives that center around these tactics. For more information on experiential marketing, contact our Director of National Accounts, Ashley Chaffee at [email protected] and we will partner with you to develop a sound strategy that will grow your company.
http://adage.com/article/agency-news/experiential-marketing-measured/291972/

06/06/2016

Why Chobani is Counting on Experiential to Grow its Business

Is your company putting its marketing efforts to it's full potential? Experiential Marketing can push your company to the next level, encouraging customer interaction and solidifying your brand among your target market. At Barnburner, we have a combination of 20+ years of experience in creating Experiential Marketing initiatives that can boost your company's growth. For more information on how we can help you with your Experiential Marketing, contact our Director of National Accounts, Ashley Chaffee at [email protected]

http://www.eventmarketer.com/article/chobani-cover-story-mcguinness/

From sampling to sponsorships to the brand’s flagship retail café, live experiences are driving the Chobani brand.

06/03/2016

From the mouths of babes...

Wisdom from a junior Barnburner, co-owner Mike Bonheim's 9 year old daughter.

A good mantra to live by!

06/03/2016

Barnburner Creative's cover photo

06/01/2016

How To Get Your Event Budget Planning Right

Event budgeting can be the most taxing part of the event planning process but it is also one of the most essential. How do you know your event budget is realistic to your event goals? How will you know what things will cost? All of these issues and more, Barnburner can help you with. We help clients of all budgets and can make sure that your money is directed to the items that will bring the best bang for your buck. Contact us today and we will help you get started!
https://www.eventbrite.co.uk/blog/event-budget-planning/

Planning your next event? Avoid any nasty surprises with these event budget planning tips from Michelle Fanus, Founder of Dynamyk Events.

05/27/2016

11 Speaker Fails and How to Avoid Them

How do you know what speaker would be a good fit for your event? Are they relevant to your target market? Will they support your brand? Will they bring in your audience to support your attendee goal? These are just some of the things that Barnburner can help you discover. Let us know how we can help you! https://lnkd.in/eXzsvhZ

Your presentation is as much shaped by the audience as it is your content. If you long to be a successful speaker, you need to avoid these common fails.

05/19/2016

YOU CAN HAVE TWO OF THE THREE: FAST, CHEAP or GOOD.

"There is Fast, Cheap And Good. You can pick two."

We've all heard that old client-expectation-leveling phrase. But what does it really mean for your company?

Instagram photo by * May 13, 2016 at 1:36pm UTC This Instagram diagrams an old adage we've all heard: You have three choices, but you can only choose two: Do you want it Fast, Cheap, or Good? That saying, and the sentiment it carries, has been passed around the halls of agencies, b...

05/18/2016

Barnburner Creative

Barnburner Creative

Hey Facebook people, connect with us on LinkedIn, too!

04/20/2016

Omnicom Media Group NAM 2016

The Omnicom NAM 2016, a Barnburner production http://www.barnburnermktg.com/work/2016/4/20/omnicom-media-group-nam-2016

Omnicom Media Group, the world's largest media buying agency, entrusted Barnburner for creative direction and ex*****on of the 2016 NAM, the annual meeting gathering Omnicom top executives for a week-long strategy and planning think tank. Omnicom wanted a fresh approach... Cutting edge design... and…

04/20/2016

Fanduel World Fantasy Football Championship

Check out Barnburner's work promoting the 2016 Fanduel World Fantasy Football Championship! http://www.barnburnermktg.com/work/2016/4/20/fanduel-world-fantasy-football-championship

Fanduel, the world leader in one-day fantasy sports, was looking for a way to promote the Fanduel World Fantasy Football Championship. They wanted to capture the excitement of short-term fantasy sports, partner with world-class athletes to demonstrate their leadership position in the space, and prom…

04/08/2016

Sweden.se

Talk about an original experiential campaign.

Well done, Sweden tourism board.

Sweden is the 1st country with its own digits. A random Swede will pick up if you dial +46 771 SWEDEN.

What are you waiting for? – Call The Swedish Number!

03/24/2016

Has sports marketing evolved into today's landscape?

When you look at the most recognizable sports marketing campaigns, it's all broadcast, OOH, print, spokesmanship, licensing... But in 2016, there is a whole landscape out there that has not been tapped by the sports marketing world.

It's about fan engagement now. With twitter, fans are used to a direct line into celebrities. Getting contact.

Successful campaigns that actually drive behavior change and transfer fan passion to brand passion should involve interactivity.

Now, that doesn't mean just digital interactive, but ways fans can get involved, "in the game," if you will. Millennial Consumers don't want to ride the bench, they want to have their say. Papa John's has significantly more brand recognition thanks to Peyton, so you cannot totally discount traditional media, but for smaller buys there will be way more power for the budget in activations that get fans to be a part of something bigger than them, to have a voice in the activation, and be a part of something that connects them to other fans, other consumers and the athletes that figurehead the campaign.

03/22/2016

www.barnburnermktg.com

Barnburner was proud to help Citi and the NY Mets with their important CitiKids initiative!

03/22/2016

A little Barnburner love from the one and only Joe Montana!