Cultivating happiness through farm-direct blooms - a touch of innovation at your fingertips with the industry’s 1st floral vending machines✨
12/31/2024
Then, 2024 arrived, and we showcased our ability to deliver.
Wait… let me back up.
In 2023, our journey into floral marketing for luxury brands began with a conversation on a flight. We met a stranger, and over three hours, we talked about life, laughed, and eventually talked about strategic challenges we were facing.
Their main issue?
"I wish we had one national florist/vendor to source flowers for GWP and brand activations. Hundreds of stores across the U.S. sources locally, so the flowers are inconsistent—not always on-brand or luxurious enough for our reputation. Plus, managing hundreds of invoices per campaign is a logistical headache."
They also dreamed of seasonal, luxury floral designs that would enhance their brand activations and deepen customer loyalty.
We shared how Penny + Clover's partnerships with farms that dropship for leading eCommerce brands could solve these challenges—seamlessly.
We started small with a pilot program in select stores. By the end of 2023, our deliveries had grown steadily.
Then, 2024 arrived, and we truly delivered.
We designed and delivered bespoke luxury floral products, touching tens-of-thousands of loyal Jo Malone London and Estee Lauder customers across North America in stores like Nordstrom, Macy's, Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, Belk, Sephora and more.
It’s been an incredible journey, and we feel so blessed and thankful for the opportunities we’ve had to work with such iconic brands.
Thank you to our clients, partners, and team for making this possible. Here’s to another year of growth and innovation!
