08/18/2018
44% of people said they watch less live TV in favor of online live streaming. Are you on the right side. of that equation?
https://www.emarketer.com/content/consumers-are-going-live-and-advertisers-should-notice
More people are streaming live video content than ever before, and many of these viewers are watching via social platforms, according to a May 2018 survey from the Interactive Advertising Bureau (IAB).