04/23/2024
DJing since 1980 I've seen the highs, lows, wins, and woes, of the event industry. From Bars, Clubs, Social, Mitzvahs, and Weddings.
Through prosperity, wars, and crashes. It's all cyclical.
The recipe, in my humble opinion, is to not put all your eggs in one basket - Don't rely on any one venue, client, advertising, networking, website, or CRM, to be your forever solution to staying busy.
It's an ongoing, everchanging, process, that requires you to remain consistent, flexible, and creative, at all times to remain busy.
It also helps to recognize that this business is FEAST and FAMINE, which requires you to sock away some bucks during the good times for the slow times. [Smile]