11/13/2015
James T. Graham, President of Graham Public Relations & Advertising announced today that his company has formed a joint venture with local ticketing agency SeatDNA.com and its President Steve Masterson to establish ‘570 Presents LLC’.
570 Presents is an emerging entertainment brand specializing in the production of music and comedy events in the Northeastern PA region. This company was formed to fill a demand for quality entertainment, particularly at an affordable price point on any budget. Its founders, James Graham and Steve Masterson have a combined 35 years of industry experience through their current companies; Graham Public Relations & Advertising and SeatDNA.com.
The 570 Presents scope of services will include entertainment booking, advertising, promotion, plus ticketing and transportation. 570 Presents has a vast network of contacts within the region of business owners, public officials, venues, and personalities in the industry.
“Steve and I recognized a year round demand for national entertainment acts, who are not on the ‘large outdoor pavilion scale’, to come to this region,” stated Graham, “The Scranton/Wilkes-Barre metropolitan area has 8 college/universities within a 20 mile radius- desperate for new entertainment options, 570 Presents will fill this niche for entertainment by bringing in demand national musical acts and comedians to our local venues.”
“I kind of got tired of hearing the phrase, ‘There is nothing to do around Scranton’,” stated Masterson, “We hope to provide a variety of talent to attract both local consumers and college students alike to come out to our shows. The current option is usually traveling two hours to see a smaller show or even worse, not being able to see them at all. We are already actively pursuing a number of headliners to bring to the downtown Scranton area and our first announcement will follow within weeks. Our goal is to provide quality events so when people go to a 570 Presents show, they know it will be a well-run, safe, entertainment experience, and best of all, they didn’t have to pay outrageous ticket prices.”
Graham added, “Another great opportunity will be to feature local opening acts for the national headliners at these smaller venues, so Steve and I will constantly be searching for polished local talent. I love that Steve is bringing his business expertise and ticket industry knowledge to our brand to make sure we can provide our customers with the best possible experience. Every successful concert event starts with the correct venue and promotion of the event, and we already have the promotion and advertising piece in place with GPR&A, along with our newly formed college street teams to promote the acts at the local colleges and universities.”
570 Presents will utilize the many venues in the NEPA region ranging from small theaters to large arena shows through their existing networks. 570 Presents will provide full event production including, but not limited to facility management, advertising and promotion, risk management, and professional security services. 570 Presents has the capital resources and experience to book, promote, and sell out any size act in the region.
