Maddie Peschong Photography

Maddie Peschong Photography Sioux Falls, SD Commercial and Personal Branding Photographer.
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Featured in People Magazine and USA Today, Maddie Peschong is a photographer in Sioux Falls, SD specializing in commercial and personal branding. With a background in digital marketing, Maddie helps business owners build personal and commercial brands through visual imagery, coaching, and weekly education through her podcast, Take It Personally.

“Personal branding” can get real complicated real quick, but it doesn’t have to! Here’s what to focus on as you’re build...
09/24/2022

“Personal branding” can get real complicated real quick, but it doesn’t have to! Here’s what to focus on as you’re building your brand.
(Pssst…This is the exact framework I’ll be working photographers through inside my new 16-week group coaching program, Rebrand. We’ll work on establishing and growing your personal brand, while we build your personal brand photography business 💃🏼)

How. Is. It. August?! I’m holding on to summer until the end of the month. Hold me to it! 🙃😍 Here are a few content idea...
08/02/2022

How. Is. It. August?! I’m holding on to summer until the end of the month. Hold me to it! 🙃😍 Here are a few content ideas to get you through.

I am the driving force - and you can be too 🙌🏻 No one should live in fear, especially in their own home. That’s why I’m ...
07/18/2022

I am the driving force - and you can be too 🙌🏻 No one should live in fear, especially in their own home. That’s why I’m proud to partner with Children’s Inn to help in Sioux Falls. We can make an impact together - visit driveoutdv.com to order your shirt and donate to ❤️

Believe it or notttttt my product clients are already gearing up for fall launches/Black Friday/holiday and snagging spa...
07/12/2022

Believe it or notttttt my product clients are already gearing up for fall launches/Black Friday/holiday and snagging space on my calendar so they have images in time 💃🏼 We love a boss who plans ahead. Dis you? Call me 📞😘

My favorite poses for brand sessions ➡️ …it depends! My goal is always to make sure that each brand session looks differ...
06/24/2022

My favorite poses for brand sessions ➡️
…it depends! My goal is always to make sure that each brand session looks different from the next. That means that poses, props, and locations vary a ton. Even people in the same industry may have totally different types of photos because their personal brands are DIFFERENT. This is why I’m strict 🤓 about the planning process. We need time to do some digging and figure out what makes your business tick so we can show that in your photos, and it takes time 👏🏻(photos from a recent VIP day with .cnp_aesthetics and I’m obsessed. Wanna know more about VIP days? Stay tuuuuuned 🥳)

Happy Father’s Day to the fun parent who we can allllllways count on. Honestly, he’s everybody’s favorite ❤️ Mine too. L...
06/19/2022

Happy Father’s Day to the fun parent who we can allllllways count on. Honestly, he’s everybody’s favorite ❤️ Mine too. Love you !

If you’re lucky—like reeeeeally lucky—you’ll have a client-turned-friend (friend-turned-client??) who pushes you creativ...
06/18/2022

If you’re lucky—like reeeeeally lucky—you’ll have a client-turned-friend (friend-turned-client??) who pushes you creatively like does for me ❤️ This shoot was magic ✨🌙⭐️

This never happens 👀 I’ve got a last-minute opening for a brand session at the end of June. Since it’s only the 6th, we’...
06/06/2022

This never happens 👀 I’ve got a last-minute opening for a brand session at the end of June. Since it’s only the 6th, we’ve still got time to plan your perfect session 😍 Interested? Send me a DM!

Thinking about this boss baby this week as he + his family prepare for open heart surgery ❤️❤️❤️ You’ve got this, Charli...
05/18/2022

Thinking about this boss baby this week as he + his family prepare for open heart surgery ❤️❤️❤️ You’ve got this, Charlie!

How it’s going 👉🏻 how it started, brand edit edition. Can you spot the differences?!
04/30/2022

How it’s going 👉🏻 how it started, brand edit edition. Can you spot the differences?!

You can not shoot on the weekends, or at night, or on holidays. You can only check email once a day. You can say no to a...
04/19/2022

You can not shoot on the weekends, or at night, or on holidays. You can only check email once a day. You can say no to a project because it doesn’t feel right. You can take a real lunch break. Boundaries make us all better ❤️

Monday vibes ✨
03/28/2022

Monday vibes ✨

I’ve attended and volunteered at the SME Women in Business event for years. It’s one of my favorite events in Sioux Fall...
03/16/2022

I’ve attended and volunteered at the SME Women in Business event for years. It’s one of my favorite events in Sioux Falls, created to lift up and honor women in business. I’ve sat in the audience and admired the nominees, thinking how cool would it be if one day that could be me? And this year it is 🥰🥰🥰
I’m so beyond thrilled and humbled to be nominated for a SME Woman of Excellence Award in the category of Entrepreneurial Excellence. This category is STACKED with successful, amazing women who I admire so much, so to share this nomination with them is truly a pinch-me moment.
If you’re in SF and haven’t snagged your ticket yet, do it! It’s sure to be an incredible day. I’ll be giving a break out presentation on personal branding (more “pinch me!”), and I’d LOVE to see you there! https://www.eventbrite.com/e/sme-women-in-business-tickets-209799645387?aff=affiliate1

I’ve been wanting to work with a baker for LITERAL YEARS.  delivered during last week’s mini brand sessions. Finishing u...
02/06/2022

I’ve been wanting to work with a baker for LITERAL YEARS. delivered during last week’s mini brand sessions. Finishing up all of Fridays images now, and they are SWEET!😍😍😍

Save this for the next time your brain feels like a Chrome browser with 628296374 tabs open 🙃
01/26/2022

Save this for the next time your brain feels like a Chrome browser with 628296374 tabs open 🙃

01/12/2022

My husband didn’t think this was funny, but he doesn’t understand my humor half the time anyway 🙃 Work your magic, own your power, ladies! 🥰

01/01/2022

A year filled with joy, heartbreak, and everything in between. Cheers to 2021. LFG 2022.

Here’s what I do if a client puts a preset or filter over my image 👉🏻👉🏻👉🏻Nothing.I’ll be honest that this rarely happens...
12/22/2021

Here’s what I do if a client puts a preset or filter over my image 👉🏻👉🏻👉🏻

Nothing.

I’ll be honest that this rarely happens, BUT sometimes clients go a little rogue 🙃 and add an Instagram filter before posting. And I’m fine with it.

Do I LOVE when this happens? Well, no. I educate them beforehand that I edit the way I do for a reason, and in my opinion it doesn’t look as good when it’s been altered by a default IG filter. But for me, it’s never worth the awkward conversation asking them to take the photo down. It’s hard enough getting up the courage to post a new brand photo, I’m not going to rain on that parade! These photos are theirs, too. Photos that they are using in their business to make money. If they want to do that with filters, I’m not going to lose sleep over it 🤷🏼‍♀️

12/19/2021

Realized I never shared this gif from ’s recent session and, well, that needed to be fixed 🍯 🍷 🔥

Ever heard the phrase, To everything there is a season? It’s something I like to remind myself of, especially this time ...
12/17/2021

Ever heard the phrase, To everything there is a season? It’s something I like to remind myself of, especially this time of year. I’m starting to get excited for all that is to come in 2022, but I’m balancing family time, a wonky end-of-year daycare schedule, and honestly a bit of I-don’t-want-to-work-itis 🙃 because CHRISTMAS.

The way I see it, this is a season. There’s no use beating ourselves up for not feeling particularly go-getter-y during a time of year that we’re SUPPOSED to be hibernating and spending time with family. Take this time to unplug and be with people you love, and chances are you’ll be all the more ready to hit the ground running next month.

12/14/2021

What does a three hour brand session look like? This! 👆🏻👆🏻👆🏻 Big thanks to .films for this fun behind the scenes of a session, and more thanks to for being cool with a paparazzi train following her around for the afternoon!

Did you know that wood expands and contracts with the weather? Or that coriander is the dried seeds of cilantro? Or that...
12/10/2021

Did you know that wood expands and contracts with the weather? Or that coriander is the dried seeds of cilantro? Or that if you’re having a hard time peeing after childbirth, you can hum to make it easier? 🙃🙃🙃

Maybe you didn’t know those fun facts (or maybe you did!) but chances are you know SOMETHING that others would find fascinating, and you’re not sharing it because you think **everyone** knows it.

Part of growing a personal brand means stepping into the role of a leader, and leaders educate. What can you share with your audience that they may not know? What just might blow their mind??

I want to hear your random facts! Sounds off below—I bet I haven’t heard yours yet!

That feeling when your brand photos match your brand 😍😍😍 Excited to get this gallery (and more!) out the door this week!...
12/06/2021

That feeling when your brand photos match your brand 😍😍😍 Excited to get this gallery (and more!) out the door this week! 💃🏼

I’m rarely speechless 🙃 but this is probably the best accolade I could ever receive. Absolutely honored to be mentioned ...
12/03/2021

I’m rarely speechless 🙃 but this is probably the best accolade I could ever receive. Absolutely honored to be mentioned in the Best 2021 🥰🥰🥰 Thank you!!!

"How much can I expect to spend on brand photography?" It's probably one of the most common questions I get asked, and a...
12/01/2021

"How much can I expect to spend on brand photography?" It's probably one of the most common questions I get asked, and at the risk of me being annoying... it really depends. But the short answer is that brand photography, while almost always an investment, is usually quite scalable. I have clients who are ready to go all in, and others who want to dip their toes a bit first. Here are a few questions to consider before you hire a brand photographer that can help us give you a better idea of cost:
1. What are we shooting? People? Product? Lifestyle?
2. What's your timeline? Does this need to happen yesterday, or do we have time to plan?
3. Where do you want to shoot? Will we stay local, or is there travel involved? Do you need me to find a location, or do you have one in mind? Keep in mind most locations will have a fee associated with them when you're doing brand photography. I always include this in my quotes.
4. Do we need models? Do you want to handle the model call and casting, or would you like me to? If I do it, you can expect a higher cost of money; if you do it, you can expect a higher cost of your time.
5. What's most important to you: a higher number of lifestyle images, or a select few highly produced images? This is totally specific to your business, and my clients are usually 50/50 on their response!

40% of small businesses are owned by women, and if you ask me, that number should be significantly higher 😉 Luckily, my ...
11/27/2021

40% of small businesses are owned by women, and if you ask me, that number should be significantly higher 😉 Luckily, my clients are out to change that 🥳 Here’s a few more of the incredible businesses I’ve had the pleasure of working with this year, many of which have women at the helm. Happy small business Saturday to all of these businesses!

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Sioux Falls, SD
57106

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

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Sioux Falls, SD Portrait and Wedding Photographer specializing in modern, fresh, fun photography.

www.maddiepeschong.com


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