04/15/2025
*Thank you so much Feast World Kitchen for this highlight in the newsletter ❤️
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FEATURING Chef Alice of SeraiMas -- 2025 Food Vendor at the New Scale House Market!
We reached out to Chef Alice Koh to ask about her growing business, her goals for 2025, and her experiences at Feast World Kitchen. Here's what she has to share!
"My catering company SeraiMas (www.seraimas.com) took off in the middle of last year. I have since offered Malaysian food to Spokane independently as well as through Feast. I am excited to be selected as one of the food vendors at The Scale House Market, scheduled to open by the end of May. You will see SeraiMas cooking there 3 times a week. I love introducing Malaysian food culture to Spokane and have been working on several menus, so there will be different dishes each day!
My goals this year are to get a permanent vendor spot ( The Scale House Market ). I like to provide better exposure and awareness of Malaysian food. Malaysia is a "melting pot of food", reflecting its diverse cultural heritage with influences from Malay, Chinese, Indian, Straits Born Chinese (Nyonya Food), Thai, Indonesia and other cuisines, resulting in a unique and flavorful culinary experience. Lastly, my goal is also to save enough to build a library for our Balinese Kids Project that we started last year.
Feast World Kitchen is instrumental in getting me to where I am today. The cooking opportunities to test the market for my food, to mentorships and programs available to enhance and improve my performance and knowledge. Many positive people in the Feast community have helped to make me stand confident in what I am doing today. Giving back comes naturally. I embrace Feast's mission and support and gladly help other chefs; by mentoring, taking photos of their food, and even building websites. We are a FAMILY."
Alice has always been surrounded by the artistry of cooking, a skill passed down from her grandmother, aunts, and especially her mother. She makes all of her curries and gravies from scratch, without any MSG. She takes great pride in the fine art of presentation, and these details are reflected in her offerings.
Alice's cooking style is an exciting blend of traditional and fusion, always willing to adapt to customer needs and interests while relying on her tried-and-true skills and knowledge of authentic cuisine.
This mirrors Alice’s strong support and care for others, which she has shown to our community time and time again. Alice is incredibly generous with her time, especially when supporting fellow chefs, particularly those who specialize in Asian cuisine. She is deeply committed to Feast as a community of learning and support, and this has been an invaluable contribution to us! Enjoy her food at Feast this Friday April 11!