Event Theory

06/07/2024

We are thrilled to unveil Event Theory’s latest addition

---- Our new 40’ Black Structure ----

The sleek black frame with coordinating black edge clear tops provides a modern, sophisticated look that will elevate any décor!

Perfect for weddings, corporate events, private parties, and more.

** starting size 40' x 10' increase in increments of 10' **

https://eventtheory.com/product/black-structure/

GIVE US A CALL TODAY TO BOOK!

DETROIT 586-755-0000
TRAVERSE CITY 231-225-9261
GRAND RAPIDS 616-818-7300

04/10/2024

03/25/2024

Please join us as we honor Larry Guitar

03/21/2024

On behalf of the Guitar and Event Theory family we would like to thank everyone for the tremendous outpouring of support we have received. We are all so grateful as we navigate through this difficult time. We will be sending out an update as we make arrangements for celebration of life honoring Larry Guitar.

03/18/2024

In Loving Memory of Larry Guitar

It is with heavy hearts that we announce the passing of Larry Guitar, the visionary owner of Event Theory. Larry passed away on Friday evening due to a series of complications from a recent aortic tear heart surgery.

With over 30 years in the industry, Larry's influence transcended words, leaving a lasting impression on all who had the honor of working alongside him. His leadership and guidance inspired others to strive for excellence and creativity, resulting in countless unforgettable event experiences.

Larry's generosity knew no bounds, as evidenced by his final act of kindness in donating his organs to the Gift of Life agency to give the gift of life to others in need. He has left behind a legacy of compassion and goodwill that will forever be remembered.

While we mourn the loss of an exceptional leader, we take comfort in knowing that Event Theory is in capable hands. Larry's brother & Co-Owner Todd Guitar, General Manager Mike Millenbach and the talented staff he mentored will continue to uphold his legacy by creating extraordinary events and serving our valued customers with the same dedication and excellence that Larry exemplified.

Larry’s spirit will live on in the work we do and the memories we share. He will be deeply missed but never forgotten.