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Automotive Interiors Expo Discover new tech, solutions and partners at Automotive Interiors Expo.
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๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ถ๐—ฉ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐˜€๐˜‚๐—บ๐—บ๐—ถ๐˜ | โœจ ๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฎ๐˜ ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ผ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ถ๐—ผ๐—ฟ๐˜€ ๐—˜๐˜…๐—ฝ๐—ผ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ | ๐Ÿ’ซ ๐—ข๐—ฐ๐˜๐—ผ๐—ฏ๐—ฒ๐—ฟ ๐Ÿฎ๐Ÿฎ, ๐Ÿฎ๐Ÿฏ & ๐Ÿฎ๐Ÿฐ, ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ | ๐—ฆ๐˜‚๐—ฏ๐˜‚๐—ฟ๐—ฏ๐—ฎ๐—ป ๐—–๐—ผ๐—น๐—น...
02/07/2024

๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ถ๐—ฉ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐˜€๐˜‚๐—บ๐—บ๐—ถ๐˜ | โœจ ๐—Ÿ๐—ผ๐—ฐ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฎ๐˜ ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ผ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ถ๐—ผ๐—ฟ๐˜€ ๐—˜๐˜…๐—ฝ๐—ผ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ | ๐Ÿ’ซ ๐—ข๐—ฐ๐˜๐—ผ๐—ฏ๐—ฒ๐—ฟ ๐Ÿฎ๐Ÿฎ, ๐Ÿฎ๐Ÿฏ & ๐Ÿฎ๐Ÿฐ, ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฐ | ๐—ฆ๐˜‚๐—ฏ๐˜‚๐—ฟ๐—ฏ๐—ฎ๐—ป ๐—–๐—ผ๐—น๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐—ต๐—ผ๐˜„๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ, ๐—ก๐—ผ๐˜ƒ๐—ถ, ๐— ๐—ถ๐—ฐ๐—ต๐—ถ๐—ด๐—ฎ๐—ป

๐—ช๐—ฒ ๐—ฎ๐—ฟ๐—ฒ ๐—ฒ๐˜…๐—ฐ๐—ถ๐˜๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฎ๐—ป๐—ป๐—ผ๐˜‚๐—ป๐—ฐ๐—ฒ ๐˜๐—ต๐—ฒ ๐—น๐—ฎ๐˜‚๐—ป๐—ฐ๐—ต ๐—ผ๐—ณ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ถ๐—ฉ๐—ถ๐˜€๐—ถ๐—ผ๐—ป - Future of Automotive Spaces, a groundbreaking conference that will take place at this yearโ€™s Automotive Interiors Expo in Novi, Michigan!

InteriVision is dedicated to exploring the latest innovations, trends, and future directions in automotive interiors. Our goal is to bring together industry leaders, designers, engineers, researchers, and innovators to discuss and shape the future of automotive interior spaces.

Join us in shaping the future of automotive interiors at InteriVision. We look forward to your participation and contribution to this innovative event.
Donโ€™t miss this opportunity to be at the forefront of automotive interior innovation.

๐Ÿ’Ž ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜ ๐—›๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€
๐—–๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด-๐—˜๐—ฑ๐—ด๐—ฒ ๐—ž๐—ฒ๐˜†๐—ป๐—ผ๐˜๐—ฒ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฃ๐—ฎ๐—ป๐—ฒ๐—น๐˜€:
Hear from leading experts about the latest advancements and future trends in automotive interiors.

๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ช๐—ผ๐—ฟ๐—ธ๐˜€๐—ต๐—ผ๐—ฝ๐˜€:
Engage in hands-on sessions to learn about new materials, technologies, and design approaches.

๐—ก๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด ๐—ข๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐—ถ๐—ฒ๐˜€:
Connect with top professionals and decision-makers from across the industry.

๐Ÿ“Œ Visit InteriVision website: https://bit.ly/3VQNa9r
๐Ÿ“ŒVisit expo website: https://lnkd.in/eMh5TYe
๐Ÿ“Œ Register your interest: https://bit.ly/3VGxvZW
๐Ÿ“Œ Save the dates: https://lnkd.in/g_hVAKZF

๐Ÿ“ฌ ๐—–๐—ผ๐—ป๐˜๐—ฎ๐—ฐ๐˜ ๐—œ๐—ป๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป:
For Speaking Opportunities: [email protected]
For Partnership Enquiries: [email protected]
For Exhibitor Information: [email protected]

While everyone is counting down to the New Year, we are counting down to the 2024 instalment of Automotive Interiors Exp...
27/12/2023

While everyone is counting down to the New Year, we are counting down to the 2024 instalment of Automotive Interiors Expo Europe and Automotive Interiors Expo North America ๐Ÿ’ซ We look forward to seeing you there!

Novi, Michigan, USA - October 22, 23 & 24, 2024
See who's exhibiting: https://bit.ly/3NzYpja
Register online: https://bit.ly/3rOheaB


Messe Stuttgart, Germany - December 3, 4 & 5, 2024
See who's exhibiting: https://bit.ly/3oktE4p
Register online: https://bit.ly/3rOheaB

The best thing you will read this Christmasโ€ฆ Read the recently published show review online: https://bit.ly/483TzD2 Have...
21/12/2023

The best thing you will read this Christmasโ€ฆ

Read the recently published show review online: https://bit.ly/483TzD2

Have a wonderful Christmas from all at Automotive Interiors Expo Europe!


Save the dates for December 3, 4 & 5, 2024! ๐Ÿ’ซ

Thank you to all everyone for joining us this week in Stuttgart for Automotive Interiors Expo, Global Automotive Compone...
08/12/2023

Thank you to all everyone for joining us this week in Stuttgart for Automotive Interiors Expo, Global Automotive Components and Suppliers Expo and our parallel events: Foam Expo, Adhesives & Bonding Expo and Thermal Management Expo - we hope you made some valuable connections and enjoyed seeing the latest technologies and products on show ๐Ÿ’ซ

That's a wrap for 2023, we look forward to welcoming you next year - save the date for December 3, 4 & 5, 2024!

Greetings from   in Stuttgart! It's been a fantastic show so far, with leading suppliers of automotive interiors manufac...
06/12/2023

Greetings from in Stuttgart! It's been a fantastic show so far, with leading suppliers of automotive interiors manufacturing systems and manufacturers of interiors parts displaying cutting-edge trends in materials, finishes and technologies, as well as sustainable solutions for brand differentiation and improving production quality.

There's just one day left of the 2023 show and it's not too late to join us!

Color, Design, Fabrication, Finishes, Foams, Adhesives, Bonding and More! 500 Exhibitors across five parallel eventsโ€ฆ See highlights from Day 1 and 2: https://bit.ly/3B1Hyx7

Don't miss out - register for your free FastTrack entry pass online: https://bit.ly/46sCL6W

The stage is set! We look forward to welcoming you to the beautifully festive Messe Stuttgart this week for Automotive I...
04/12/2023

The stage is set! We look forward to welcoming you to the beautifully festive Messe Stuttgart this week for Automotive Interiors Expo Europe 2023 and our co-located shows.

Opening Times:

Tuesday, December 5
10:00hrs โ€“ 17:00hrs

Wednesday, December 6
10:00hrs โ€“ 17:00hrs

Thursday, December 7
10:00hrs โ€“ 15:00hrs

If you haven't registered yet, you can avoid the lines by getting your free FastTrack pass online: https://bit.ly/46sCL6W


DYK your Automotive Interiors Expo pass gives you access into five co-located shows with no hidden fees? 500 Exhibitors ...
02/12/2023

DYK your Automotive Interiors Expo pass gives you access into five co-located shows with no hidden fees?

500 Exhibitors across 5 parallel events, 3 Days, Messe Stuttgart, Germany, December 5, 6 & 7 - all showing new products, materials and production systems for your next vehicle interiors.

Automotive Interiors Expo: https://bit.ly/3B1Hyx7
Global Automotive Components and Suppliers Expo: https://bit.ly/49hjV5n
Foam Expo: https://bit.ly/3t6XUpz
Adhesives & Bonding Expo: https://bit.ly/3uGGK2H
Thermal Management Expo: https://bit.ly/3RnuHiz

It truly is Access All Areas!

Speaker interview: McLaren Automotive โ€“ The Official Page senior design manager Steve Crijns ๐Ÿ’ซTechnology Presentation St...
01/12/2023

Speaker interview: McLaren Automotive โ€“ The Official Page senior design manager Steve Crijns ๐Ÿ’ซ
Technology Presentation Stage: Tuesday, December 5, 12:30-12:50pm, Messe Stuttgart.

What makes a car engaging to drive and how can design help with this?
โ€œAs a driver you want to feel at one with the machine. The interior is where the driver can truly experience the car and engage with it. Interior design plays an important role here to maximize the connection between the driver and the car.โ€

Ahead of his presentation on Day 1 of Automotive Interiors Expo Europe (December 5, 6 & 7) in Stuttgart, Germany, Steve Crijns, senior design manager at McLaren Automotive, reveals more about the auto makerโ€™s interior design philosophy in an interview with Automotive Interiors World, with insights including:

1. What makes designing a McLaren interior challenging.
2. The specific ergonomics required for driving at high speed on the track.
3. The challenges that electrification and legislation have provided for supercars.

Steve joined McLaren in 2014 and was responsible for the interior design of the 720S. He was the lead designer on the McLaren Speedtail. Before joining McLaren he was at Lotus Cars for 20 years, where he was responsible for the minimalist interiors on the Lotus Elise and Opel Speedster. He mixed interior with exterior design and was also responsible for the exterior designs of the Evora, Elise mk2, Exige mk2 and Exige mk3 V6. Steve had a background in product design and ergonomics before gaining a masterโ€™s degree in vehicle design at the Royal College of Art in London.

Read the full interview online: https://bit.ly/410JpA6

Hear from Steve Crijns in the morning session at the Messe Stuttgart on Day 1 of Automotive Interiors Expo Europe 2023 on Tuesday, December 5, at 12:30pm-12:50pm.

Register for your free FastTrack entry pass: https://bit.ly/46sCL6W

Meet our Lanyard Sponsor | Wastea by Scays Group | 100% sustainable material made from tea waste๐Ÿƒ Scays Group is introdu...
01/12/2023

Meet our Lanyard Sponsor | Wastea by Scays Group | 100% sustainable material made from tea waste๐Ÿƒ


Scays Group is introducing Wastea at this yearโ€™s expo โ€“ a 100% sustainable, vegan, plant- and bio-based new-generation material made from industrial tea waste.

Wastea has passed the hardest tests in the automotive industry, such as lightfastness, UV and abrasion tests.

Where once tea waste faced destruction, it now finds a new purpose as Wastea, a suitable automotive material that can be integrated into every sector and product where leather, PU and PVC have traditionally been used.

Wastea has already seen success in different fields, from automotive to textiles, footwear to bags and accessories, proving its adaptability.

Scays Group will also showcase its latest NGM (new-generation materials) made from rose, lavender, coffee, lemon, lime, pomegranate, hazelnut and peanuts โ€“ a wider solution for the sustainable automotive interior market.

Booth 3104/sponsor

https://bit.ly/46IS0sy

See the exhibitor list: https://bit.ly/3oktE4p

Products On Show   Spotlight | New actuator series for haptic feedback by Grewus ๐Ÿ’ซ Grewus has developed a new actuator s...
01/12/2023

Products On Show Spotlight | New actuator series for haptic feedback by Grewus ๐Ÿ’ซ

Grewus has developed a new actuator series for haptic feedback: HapForce. Available in three sizes, they can cover all kinds of applications.

The smallest actuator is the HapForce 1. It has small dimensions (12.5 x 12.5 x 20mm) and a low resonance frequency of 65Hz. It is a good choice for steering wheels or smaller modules with little available installation space.

The HapForce 2 was designed for gaming applications but its high-quality feedback can also be used in the automotive industry. The strongest feedback generated is 50Hz but the usable frequency range is much broader. With dimensions of 16.6 x 16.6 x 27mm, it is a good fit for displays or any smart surface.

For even heavier applications, the HapForceUlti comes into play. Grewusโ€™s strongest actuator, with the lowest resonance frequency of 45Hz and dimensions of 20.4 x 31.4 x 46mm, can even vibrate a car seat.

Booth 3232

Build your ideal itinerary - see more new products on show: https://bit.ly/3SYeEtJ

Register for your free exhibition pass: https://bit.ly/46sCL6W

Opens next week in Stuttgart! Color, design, fabrication, finishes, foams, adhesives, bonding and more new products on s...
29/11/2023

Opens next week in Stuttgart! Color, design, fabrication, finishes, foams, adhesives, bonding and more new products on show from 500 exhibitors across Automotive Interiors Expo, Global Automotive Components and Suppliers Expo and parallel shows - December 5, 6 & 7.

See decorative and functional HMI surfaces, a foam converter, new actuator series for haptic feedback, bio-based new-generation materials and more.

Attend presentations on new-generation materials, mass customization, lighting/sensor solutions, innovative HMI and haptic advancements in UX.

Visit the website to see:
โ€ข Exhibitor listings: https://bit.ly/3Rjm89w
โ€ข Tech Stage program: https://bit.ly/3Rla0Vm
โ€ข Exhibition highlights: https://bit.ly/49Vygor

We look forward to a fantastic show and hope to welcome you in Stuttgart.

Your Automotive Interiors Expo pass gives you access to all adjoining events, with no hidden fees. Get Your Pass Here: https://bit.ly/46sCL6W

It's here โ€“ your full showguide & layout for December 5, 6 & 7 ๐Ÿ’ซYour full 40-page showguide is here! Featuring useful in...
24/11/2023

It's here โ€“ your full showguide & layout for December 5, 6 & 7 ๐Ÿ’ซ

Your full 40-page showguide is here! Featuring useful information, detailed A-Z exhibitor listings, show layout and more for Automotive Interiors Expo and Global Automotive Components and Suppliers Expo, both held at the Messe Stuttgart in Germany.

Read the showguide in magazine format online: https://bit.ly/47C1qqU

Haven't registered yet? Avoid the lines by activating your FastTrack entry pass online ahead of the show: https://www.automotive-interiors-expo.com/en/reg-info.php

On Show in Stuttgart | See recycled PET/thermoplastic felt for carbon neutrality by Sanken, December 5, 6 & 7 ๐Ÿ’ซ Sanken c...
23/11/2023

On Show in Stuttgart | See recycled PET/thermoplastic felt for carbon neutrality by Sanken, December 5, 6 & 7 ๐Ÿ’ซ

Sanken creates innovative interior and exterior parts and materials. The company is researching and developing acoustic materials for new-energy vehicles (BEV) and the carbon neutrality requirements that will be faced in the near future.

On display in Stuttgart will be recycled thermoplastic felt (acoustic battery EV) for dash insulators; recycled PET+PP fiber (anti-icing) for inner fenders; and NPP200, NPP300 and Dirore nonwoven skins for seats.

Find out more at booth 3618.

https://bit.ly/3ReaOLY

See more new products on show: https://bit.ly/3SYeEtJ
Get in Fast - Register for your free FastTrack entry pass: https://bit.ly/46sCL6W

On show in Stuttgart: PEUGEOT's futuristic design with Stratasys 3D printing by encee ๐Ÿ’ซ Dec 5-7 The Stratasys J850 TechS...
20/11/2023

On show in Stuttgart: PEUGEOT's futuristic design with Stratasys 3D printing by encee ๐Ÿ’ซ Dec 5-7

The Stratasys J850 TechStyle 3D printer plays a pivotal role in crafting the Inception Concept vision by exclusively producing modern materials.

Peugeot's novel design architecture for electric vehicles, exemplified by the Inception Concept, revolves around a minimalist cockpit, reimagining the driving experience. Notably, the seats are upholstered in recycled polyester velvet with a striking 3D pattern, all brought to life through Stratasys 3D printing technology.

Maud Rondot, CMF designer in Peugeot's Advanced Design Team, has acknowledged the synergy of function and aesthetics.The velvet material extends beyond seats, doubling as a visually captivating floor mat. Stratasys 3D printing enables this fusion of functionality, texture and aesthetics, eliminating the need for traditional molds.

The choice of a metallic shade for the velvet, which interacts dynamically with light, adds a futuristic touch. The J850 TechStyle 3D printer, capable of producing semi-transparent 'micro-architecture', is a game-changer, offering flexibility, efficiency and sustainability to Peugeot's innovative design approach.

Find out more: https://bit.ly/49Lb4cn
See more show highlights in the show preview: https://bit.ly/3QMXJI7
View the exhibitor list: https://bit.ly/3oktE4p

Get in Fast - Register for your FREE FastTrack entry pass and avoid the lines: https://bit.ly/46sCL6W

As the sun sets on another successful Automotive Testing Expo and Automotive Interiors Expo North America in Novi, Detro...
03/11/2023

As the sun sets on another successful Automotive Testing Expo and Automotive Interiors Expo North America in Novi, Detroit, we wanted to say thank you to everyone for joining us. We hope you enjoyed this yearโ€™s event and had a safe journey home.

A special thank you to all our visitors and exhibitors who contributed to the live news during the show - the show reviews (and video interviews) will be online soon.


In the meantime, look through the online photo galleries and live news on the websites to see highlights from the events:


๐Ÿ’ซ Automotive Testing Expo: https://bit.ly/3sis8Wi


๐Ÿ’ซ Automotive Interiors Expo: https://bit.ly/49mz2ud

We hope you have a great weekend!


Signed,


Automotive Testing Expo and Automotive Interiors Expo team

It's the final day of Automotive Interiors Expo North America, where groundbreaking trends in materials, finishes and te...
26/10/2023

It's the final day of Automotive Interiors Expo North America, where groundbreaking trends in materials, finishes and technologies are on display, as well as sustainable solutions for brand differentiation and improving production quality.

If you haven't been able to join us, please come down to the Suburban Collection Showplace as it's not too late! We have over 400 exhibitors across Automotive Interiors Expo and the adjoining Automotive Testing Expo showcasing their very latest developments and the exhibition floor is buzzing with demonstrations, discussions and sharing knowledge.

What have you seen this year? Let us know in the comments!
Visit the website to see highlights from the past couple of days: https://bit.ly/3aaxUwk

Register for your free entry pass online: https://bit.ly/3rOheaB

Attention all car designers and test and development engineers - Automotive Testing Expo and Automotive Interiors Expo o...
23/10/2023

Attention all car designers and test and development engineers - Automotive Testing Expo and Automotive Interiors Expo opens tomorrow in Novi, Detroit, with 400 exhibitors! ๐Ÿ‡บ๐Ÿ‡ธ

The worldโ€™s Biggest Automotive Testing Expo is at the Suburban Collection Showplace on Grand River Avenue Novi on Tuesday, Wednesday and Thursday this week, packed with technologies to enhance and speed up your auto test and development programs. And itโ€™s taking place alongside Automotive Interiors Expo North America which is full of new materials and interiors manufacturing systems โ€ฆ the keys to creating even better auto interiors. These shows are ideal if you are in car design, off highway vehicle design and even for custom car developers and car restorers.

One ticket: two shows! Visit the website to find out more and register for your free FastTrack entry pass: https://bit.ly/3rOheaB

See you there!

30 new technologies and product launches to see in Detroit | Next week, October 24, 25 & 26 ๐Ÿ’ซAutomotive Interiors Expo i...
19/10/2023

30 new technologies and product launches to see in Detroit | Next week, October 24, 25 & 26 ๐Ÿ’ซ

Automotive Interiors Expo is the leading dedicated international trade fair for automotive interior concepts, materials, finishes, fabrics and components. It tours every year through Detroit and Stuttgart โ€“ and is in Novi for just three days next week!


View the show news online for a glimpse of what you will see: https://bit.ly/3aaxUwk


New Products on Show   ๐Ÿ’ซ See long-arm sewing machines by NC Carpet Binding & Equipment next week in Detroit. Since 1989,...
17/10/2023

New Products on Show ๐Ÿ’ซ See long-arm sewing machines by NC Carpet Binding & Equipment next week in Detroit.

Since 1989, the likes of General Motors, Corvette America and Golf Cart King have relied on NC long-arm sewing machines for all-day sewing. They can sew multiple daily shifts and are priced affordably. Itโ€™s this combination that has increasingly piqued the interest of OEM operations worldwide. Available in single-needle and twin-needle setups, the companyโ€™s long-arm machines are offered in both 635mm and 762mm versions. Quantity order discounts will be available at Automotive Interiors Expo Novi.

NC has introduced an all-new line of upholstery, carpet, and Kevlar shears. Made in Italy, these scissors are made with premium components and built to last. Each scissor is hand-sharpened and composed of nickel-plated hardened steel. The goal of this scissor line is to offer sewing workrooms top-quality scissors at an affordable price. Upholstery scissors for cutting leather and vinyl and carpet scissors for even the toughest backed carpets will be available for sale on August 1, 2023.

Find out more: https://bit.ly/3rN35up
See a glimpse of the products on show: https://bit.ly/3aaxUwk

*Just published* | Complete A-Z exhibitor listings for Automotive Interiors Expo North America, plus Automotive Testing ...
16/10/2023

*Just published* | Complete A-Z exhibitor listings for Automotive Interiors Expo North America, plus Automotive Testing Expo! See what's on show this year on October 24, 25 & 26 in Detroit ๐Ÿ’ซ https://bit.ly/46RJvfb

Register for your free exhibition entry pass and gain immediate access into both shows: https://bit.ly/3rOheaB

Find everything you need to create a high-quality interior this Fall ๐Ÿ’ซThis Global Event will be in Novi on October 24, 2...
18/08/2023

Find everything you need to create a high-quality interior this Fall ๐Ÿ’ซ

This Global Event will be in Novi on October 24, 25 and 26, showcasing concepts, colors, components, production systems and more to ensure better quality, durability, and sustainability, while enhancing aesthetic appeal.

See cutting-edge solutions for brand differentiation from industry leading suppliers including Taiyo Soft Singapore, Sefar, Plastic Plate, Mankiewicz Coatings, and Ionbond - IHI Group, among others.

Across three days, visitors can expect to see a wide range of fabrics, acoustical materials, shape-forming materials and foams, fasteners and adhesive systems, lighting and more!

Register for your free exhibition entry pass: https://bit.ly/3oVN7do

Are you looking for cutting-edge materials, technologies and sustainable solutions that will set your brand apart? Autom...
13/07/2023

Are you looking for cutting-edge materials, technologies and sustainable solutions that will set your brand apart?

Automotive Interiors Expo Novi is a must-visit event for designers, engineers and procurement managers from OEMs and Tier 1 and Tier 2 suppliers who want to enhance the passenger experience with new materials, finishes and technologies.

Join us at the Suburban Collection Showplace, MI on October 24, 25 & 26 as we connect, share ideas, find innovation and look to deliver a better, more efficient and sustainable future.

Source unique design options for brand differentiation - Register for your free exhibition entry pass here: https://bit.ly/2Z3jOJz


Integrating realistic UX and future haptic trends in HMI for a personalized, human driving experience ๐Ÿ’ซAutomotive Interi...
06/07/2023

Integrating realistic UX and future haptic trends in HMI for a personalized, human driving experience ๐Ÿ’ซ

Automotive Interiors World recently had the honor of being the media partner for GREWUS's inaugural interACTIVE HAPTICS Conference . Taking place at the historic Gastwerk Hotel Hamburg, Germany, on June 14 and 15, and featuring specialists in innovative acoustic components and haptic actuators, the conference gathered 80+ haptic experts from from academia, gaming, automotive OEMs and Tier 1 and 2 suppliers. Delegates discussed which aspects need to be considered when integrating haptics โ€“ in terms of how the design, the UI, the UX, the sensors, the mechanics, the driving and the actuator interact. Sponsors included Haptics Alliance and TouchNetix.

Discussing haptic trends in automotive HMIs, Elisa Santella, one of the founding members of GREWUS and managing director since 2017 revealed, โ€œUsed correctly, haptic feedback provides a positive user experience, minimizes user error and emphasizes the action being performed. Active haptic actuators โ€˜simulateโ€™ electromechanical switchesโ€™ feel or enhance artificially generated feedback and interaction with an electronic interface. The feedback is critical to the control, safety and comfort of the driving experience.โ€

Elisa also spoke on how OEMs are increasingly using connectivity and digitalization in car interiors, with trends being multimodal HMI and autonomous driving. She explained, โ€œThe cockpit of the future will become an extended living room, workspace and virtual social environment. Passengers will expect entertainment and gaming in the car. Looking to the future, the quality of XR experiences offered in autonomous vehicle cabins will provide a new dimension of brand experience and differentiation between OEMs.โ€

Stefan Breitschaft, a specialist in haptics and acoustics control panels at BMW Group, gave his first academic talk on โ€˜From sensation to experience: a psychological turn in haptic designโ€™. His goal was to depict how an experience- and psychologically (and not purely engineering) driven mindset has a beneficial impact on effective haptic design. โ€œThe haptics community is a melting pot of professionals from different academic and applied disciplines with varying levels of expertise,โ€ he explained. โ€œHaptic design is inevitably interdisciplinary. This does not mean abandoning an engineering approach to haptics but rather leveraging the strengths that all involved disciplines bring to haptic design.โ€

Read the article to find out more: https://bit.ly/44o8O85

Following the success of this unique conference, keep an eye out for the next iAHC!

PS. GREWUS will be exhibiting at Interiors Expo in Stuttgart on December 5, 6 and 7, 2023. Register for your free entry pass: https://bit.ly/3kfZJt5

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