Society of Independent Show Organizers - SISO

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Society of Independent Show Organizers - SISO The voice of the for-profit show organizer We hold 2 conferences annually, the SISO CEO Summit in Spring and the SISO Summer Conference held in August.

21/07/2026

Turns out Bigfoot isn't so elusive after all—he made it to the SISO Leadership Conference! 😄 A fun reminder that even in serious industries, creativity is one of the best ways to spark conversations and make lasting connections.

If you're arriving early, stop by, register today, and kick off the SISO Leadership Conference with us before the main event begins. See you in Seattle, August 18–20!

Need your registration code? Contact [email protected].

08/07/2026

📍 Seattle is calling! Join your peers at the SISO Leadership Conference, August 18–20, for three days of insights, connections, and leadership discussions with the industry's top executives.

Early registration pricing ends July 15. Need your registration code? Email [email protected].

21/05/2026

A Note From the CEO

Happy Memorial Day Weekend! I hope you all have something special planned, even if it might be to “do nothing”, which is also an admirable pursuit.

Registration for the Leadership Conference opened this week, and we’ve already seen a couple of members sign up multiple team members.
The conference was built after significant discussions and feedback from several members.

Some quick thoughts about the conference—

Multi-disciplinary approach—sessions that will appeal regardless of one’s organizational role

Planned serendipity—our breaks will divide between “white space” and more directed/structured networking

Update on the market as a whole—the $3billion that’s been spent over the last couple of weeks has people asking what’s next—we’ll provide some perspective.

Cost does matter—and it matters a lot—and it’s only getting worse—we’ll have a session focused on cost-containment approaches.
Political uncertainty and its impact on international attendance
A look at organic growth—not launches, not acquisitions, but true organic growth.

Why trends in consumer shows resonate for B-to-B events
AI from a variety of angles, as well as sessions on emergency preparedness, and lots on marketing expertise.

I’ll cover a lot more over these next few weeks. I wanted to share our approach. I think of our challenges to optimize events in three ways: Planning/Design, the Campaign, and the Delivery of superior results. Our Leadership Conference hits on all these.

I often say the purpose of planning is not to produce plans but to produce results. That’s my take on the Leadership Conference.

Contact [email protected] to get your registration credentials, and [email protected] to sponsor. Remember, the first member attends for free as a member benefit.

Regional Member meetups are planned in London on June 10th and New York City during Fanatics Fest (member event) on July 16th. We’ll likely announce another at the San Diego Food & W**e Festival (member event) in November.

Our Founders calls were postponed at the request of a few participants who had very busy event schedules these last two weeks. Expect an invite to be sent next week.

Legislative Action Day immediately follows next week’s ECEF in Washington, D.C. I hope to see many of you at both—please come find me.

Bye for now,
Vinnie
[email protected]

18/04/2026

A Note from our CEO

Greetings from the Hot Zone of the Northeast!

I was in DC lobbying as part of US Travel this week, and returned home to Manhattan, where the temperature was about 10 degrees cooler at 85.

Some of you may have already downloaded the joint SISO, AEO, Collingwood benchmarking report; if you haven’t, you can do so here: http://go.pardot.com/e/1007212/026-events-benchmarking-report/4bbwj/740134359/h/0DtepxaMY06vJ4UqBxr_XlLP43rklEJy48BF7FPhX7s. There is a lot of interesting information, so please download it now.

I did hear from some of you, but we are restarting “owners calls”, the first one is scheduled for noon eastern on May 8. An official invite will be sent out soon, but do feel free to contact me if you would like to be included.

I’ve had several calls with organizers interested in helping frame the 2026 SISO Leadership Conference and offering great suggestions. I will have some larger group calls next week. There is still some flexibility and room for a compelling session idea. All the exchanges will have an opportunity as well.

Fastest 50 in Baltimore is up next. I will be interviewing an executive from one of our members, Angela Harar of Clarion. Still time to attend!

The focus of this week’s lobbying was to ask for assistance in making it easier for international delegates to visit the USA. I do expect our Legislative Action Day to have some similar and some enhanced requests. Do register if you have not already.

I can announce our first regional gathering. Thanks to Lance Fensterman, we will gather in New York during Fanatics Fest. The date will either be July 16 or July 17th. We will meet, Lance will give us a walk-through, and help us experience the event. If you recall, Mike Armstrong presented at last year’s Leadership Conference, and it will be interesting to experience Year 3!

More to follow soon, please reach out to [email protected], [email protected], or [email protected] should you need anything from us.

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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