YOU are the piece of the puzzle.
The business basics are important but even more important is the side of the brand. That is the wholesome piece to pay attention to.
There are so many things consultants can help you on the BASICS side of things. One can expect to hire for that... but the side of the business that is your brand is felt the most, it's the most intangible of all elements and requires your full participation at all times.
Why are you letting this happen?
Most of the times when we limit ourselves it's because someone else planted that seed in us.
Not textbooks. Not theory. JUST Real life.
What makes my program different in a sea of other programs out there? Everything I teach comes from actual experience.
I've actually done the thing. I have the receipts!
-Every strategy, every solution – it's been tested in the real world, refined in real events,
-proven with real clients.
-This isn't about theory; it's about what actually works.
Listen in!
Your Logo or Website Don't Open Doors, You DO!
Let's talk about creating a brand story that magnetizes the right clients - wether that is high-profile clients/middle market it doesn't matter it all works the same – and yes, I said the right clients, not just any clients with a budget. Your brand isn't just your logo or your website. It's how you carry yourself, how you communicate, how you present at client meetings. It's the energy you bring into every room.
If you are ready to step into managing a profitable event planning business - listen in.
Let's have an honest conversation about when you're truly ready to step into managing a profitable event planning business. And I mean really ready - not just dreaming about it.
A few shifts have to take place. You should feel ready to serve an exclusive clientele that is willing to honor your fees (even if you are scared). While they can be million dollar events they do not need to be. I think there is a myth out there in the industry that I'd like to debunk. Because while it's nice to design and produce the million and above events, if you are pricing yourself properly you can be extremely profitable when planning a 350k to 500k event.
It's all in your allocation of resources and the business model that you are honoring based on a very specific way of pricing your services. Also the moment you start articulating your value and speaking to the right audience those larger events will be attracted to you naturally. I want you to feel ease not forced during your consultations.
Losing Money is not FUN!
Losing money is not fun.
You know where you feel this the most?
When you actually obtain a client that is aligned and you have not done the work to understand what will be needed to service them.
For instance, when seeking for staff, not understanding how to price properly – can lead to you be in the red. It can also unfortunately lead to you not providing the level of service that you really want to provide for your clients. Because of ill pricing techniques you now have to hire less skilled staff – because you do not have the money to pay for the Excellent ones.
You want to be ready and not feel like you are doing something wrong – if you are there now, it’s ok. The great thing is that can make changes if you decide.
How to master the art of client services to elevate your craft.
Dive into tactics to create an expertly executed celebration using our two-fold approach, marrying logistical precision with unmatched detail and guest experience.
WHEN IS IT TIME TO REINVENT YOUR BUSINESS?
The great thing about reinvention is that you are not starting from scratch.
Your point of departure is EXPERIENCE.
This means that you are not necessarily changing all parts of you.
You are adding to the best parts of you and eliminating what does not serve you anymore.
Reinvention means that you do the thing that scares the business owners the most, which is LOOK INSIDE.
This is the hardest thing to do because entrepreneurs think that this means that they need to admit failure.
It's not failure, it's called AWARENESS.
Why Yesterday's Price Will Not Work In Today's Event Market
We can avoid any misunderstanding by maintaining transparency, educating clients, and upholding the value of your professional services.
Set yourself up to navigate the current economic landscape effectively, delivering exceptional events that meet the high standards of today's luxury market. Listen in!
