Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

Some gorgeous gowns hitting our discontinued/sale rack today! They are no longer available to be ordered in other sizes ...
08/30/2024

Some gorgeous gowns hitting our discontinued/sale rack today! They are no longer available to be ordered in other sizes or colors, but our samples are well-taken care of and looking for homes at some great prices (all under $1,000!)!

- our new gown on the block is this STUNNING mikado gown with the most beautiful ruching on the bust & stomach. The of...
08/29/2024

- our new gown on the block is this STUNNING mikado gown with the most beautiful ruching on the bust & stomach. The off the shoulder straps are so elegant and really take this dress up a notch. Add a belt to the waist for a little sparkle!

Congratulations to Halley Tolzin who said YES! to her dress today! She had to come back in and try it on again and sure ...
08/24/2024

Congratulations to Halley Tolzin who said YES! to her dress today! She had to come back in and try it on again and sure enough, it’s the one! Her mom also said yes to a dress today! Thank you so much! 🥰

We are still hiring for a bridal stylist position! Stop in or call any time to apply! 🫶✨
08/16/2024

We are still hiring for a bridal stylist position! Stop in or call any time to apply! 🫶✨

- this off the shoulder long sleeve wedding dress is quickly becoming our store favorite! 😍😍 She has just the subtlest...
08/15/2024

- this off the shoulder long sleeve wedding dress is quickly becoming our store favorite! 😍😍 She has just the subtlest little v in the waist that really draws your eye in and snatches your waist! She is also full of gorgeous lace applique and sparkle that really makes her shine!

Book your appointment to try her on!

- this dress is for the bride who wants sparkle, uniqueness, and DRAMA! The neckline is SO unique, the lace is a littl...
08/08/2024

- this dress is for the bride who wants sparkle, uniqueness, and DRAMA! The neckline is SO unique, the lace is a little asymmetrical which adds a wow-factor, and that overskirt!! 😍😍😍 You can also opt for no overskirt - also stunning on it's own without!

08/07/2024

Homecoming season is officially on!

From classic to modern styles, JFW has a look for everyone in your crew. Suit up for the night with 40+ styles and endless color combinations to choose from.

Grab your guys and begin designing your look online, or by visiting your local JFW retailer! 🔗

Photography: .photography
Suits & Tuxes: &

- this brand new crepe gown has stolen our hearts 😍 The beading on the keyhole cutouts is full of pearls and little be...
08/01/2024

- this brand new crepe gown has stolen our hearts 😍 The beading on the keyhole cutouts is full of pearls and little beads that are just so unique and stunning!

Congratulations to Mikayla Hardy who said YES! to her dress today! She had so many beautiful dresses on, but when mom, s...
07/27/2024

Congratulations to Mikayla Hardy who said YES! to her dress today! She had so many beautiful dresses on, but when mom, sister, and bride are sobbing over one dress that’s a good indicator that you’ve found the one! She picked a stunning dress that’s brand new in this week! The timing was meant to be. ❤️

Congratulations to Linda Salberg who said YES! to her dress for her September wedding!
07/26/2024

Congratulations to Linda Salberg who said YES! to her dress for her September wedding!

Congratulations to Hannah McElhany who said YES! to her wedding dress today! She picked an absolutely stunning dress tha...
07/20/2024

Congratulations to Hannah McElhany who said YES! to her wedding dress today! She picked an absolutely stunning dress that was maybe a little surprising to her, one she didn’t think she’d like but she actually ended up loving! She will make a stunning bride next May! 👰‍♀️

- this gorgeous new arrival has the most beautiful & unique lace! The scalloped edge of the train is just 😍😍
07/18/2024

- this gorgeous new arrival has the most beautiful & unique lace! The scalloped edge of the train is just 😍😍

07/12/2024

When the groom's party looks this good, you know it's going to be epic. Make your wedding day unforgettable with JFW's Paisley Collection, featuring 5 color options.

Explore our full selection of paisley coats on our website or visit your local JFW retailer for expert styling!

Happy 4th! 🎆🇺🇸As a reminder, we are closed today & open tomorrow (Friday) by appointment only. If you would like to make...
07/04/2024

Happy 4th! 🎆🇺🇸

As a reminder, we are closed today & open tomorrow (Friday) by appointment only. If you would like to make an appointment for Friday or Saturday, you can still do that online or send us an email ([email protected]) or Facebook message.

06/26/2024

We will be closed Thursday July 4th and open by appointment only Friday July 5th. Thank you!

Congratulations to Hailee Heaton (on the right) who said YES! to her wedding dress today! There were tears from mom & br...
06/20/2024

Congratulations to Hailee Heaton (on the right) who said YES! to her wedding dress today! There were tears from mom & bride which is a good sign when you’ve found the one! Thank you so much Hailee! 👰‍♀️

We are hiring! Call 605-882-1010 or stop in today to learn more & apply!✨Part-time bridal stylist✨
06/14/2024

We are hiring! Call 605-882-1010 or stop in today to learn more & apply!

✨Part-time bridal stylist✨

- this strapless tulle & lace gown is perfect for running through a field. 🥰 She also has detachable off the shoulder ...
06/13/2024

- this strapless tulle & lace gown is perfect for running through a field. 🥰 She also has detachable off the shoulder sleeves & a slit (can be ordered without).

We had an appointment slot for Saturday morning open up! Can do a start time of 9:30 or 10. If you'd like to book it, yo...
06/06/2024

We had an appointment slot for Saturday morning open up! Can do a start time of 9:30 or 10. If you'd like to book it, you can do so online or call 605-882-1010 ✨

- this gorgeous soft aline gown was manager Caitlin's wedding dress! 🥰 Featuring a beautiful lace back, subtle sparkle...
06/06/2024

- this gorgeous soft aline gown was manager Caitlin's wedding dress! 🥰 Featuring a beautiful lace back, subtle sparkle, and gorgeous draping on the bodice. Available in other colors.

Congratulations to Makayla Zirbel who said YES! to her wedding dress today! She saw it online and couldn’t get it out of...
06/04/2024

Congratulations to Makayla Zirbel who said YES! to her wedding dress today! She saw it online and couldn’t get it out of her mind, and the smile on her face while she had it on was proof that it was the one! 😍

- for the bride who wants ALLLLL the sparkle! ✨ This gown has a sparkle material that holds shape beautifully but has ...
05/30/2024

- for the bride who wants ALLLLL the sparkle! ✨ This gown has a sparkle material that holds shape beautifully but has minimal sparkle shed! She features lace on the bodice & train as well. The off the shoulder straps are removable. Can be ordered without the sparkle material, but with all the lace.

If your wedding is this summer/fall, you better run in and get your tuxes/suits booked! We require measurements 6-8 week...
05/28/2024

If your wedding is this summer/fall, you better run in and get your tuxes/suits booked! We require measurements 6-8 weeks in advance of the wedding in order to guarantee style & color availability.

Happy 1st anniversary to manager Caitlin & her husband Jesse today! 💐
05/27/2024

Happy 1st anniversary to manager Caitlin & her husband Jesse today! 💐

Just a reminder that we are closing at 2pm today, and will be closed tomorrow!
05/24/2024

Just a reminder that we are closing at 2pm today, and will be closed tomorrow!

Hours change for this week!

We will be closing at 2pm on Friday & Closed on Saturday. We apologize for any inconvenience this may cause & appreciate your understanding.

Thank you,
Caitlin & Tammy

- if you're a bride looking for no lace but still some detail, this gown is perfect for you! Light & airy tulle with s...
05/23/2024

- if you're a bride looking for no lace but still some detail, this gown is perfect for you! Light & airy tulle with some beautiful beadwork.

Hours change for this week! We will be closing at 2pm on Friday & Closed on Saturday. We apologize for any inconvenience...
05/22/2024

Hours change for this week!

We will be closing at 2pm on Friday & Closed on Saturday. We apologize for any inconvenience this may cause & appreciate your understanding.

Thank you,
Caitlin & Tammy

- a beautifully soft satin gown with simple lace appliques, the perfect gown for an elegant bride. 🤍
05/16/2024

- a beautifully soft satin gown with simple lace appliques, the perfect gown for an elegant bride. 🤍

Looking for something unique for your wedding? Try this cranberry suit! Lighter than burgundy but still a rich shade of ...
05/14/2024

Looking for something unique for your wedding? Try this cranberry suit! Lighter than burgundy but still a rich shade of red. You won't find this color anywhere else in the area!! Stop in any time and we can help coordinate colors for your wedding! 💘

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm
Saturday 9:30am - 3pm

Telephone

+16058821010

Website

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We have the most fun options for prom in the area! If you want to stand out, come see us!

HAPPY FEBRUARY! 💘 Say Yes during the month of February and save big on your gown! ALL DRESSES ON SALE! Save up to 30% off on your purchase. This includes prom dresses too!! Select a balloon filled with a random discount and pop it when you say yes! Balloons have anywhere from 10-30% off, free veil with purchase, plus some other fun surprises! Saturdays are filling up! Make sure to call or go online to book your appointment ASAP! No appointments are available for February 10th. *Valid only on purchases made during the month of February. No purchases made prior or after February will be discounted.*

Did you know that you can build a tux online from the comfort of your own home? Visit our tux tab on our website to find out how! You can put everything together and see how it looks before you even come in. Just show us your ideas when you stop in & we can get you registered! https://bridesexpressions.net/tuxes-suits

Our dress from our Wedding Wednesday post yesterday in all her glory 🤍 We have her in 3 sizes (10, 18, 22lined) for every bride to try her on! #sizeinclusivebridal #sayyestothedress #weddings #hifromsd #plussizeweddingdress #wedding #weddingdress #southdakotaweddings #weddinggown #curvybride #bride

Christmas hours for this year! ❄🎁🎄 Friday 12/22 - appointments only, closing at 1PM Saturday 12/23 - CLOSED Tuesday 12/26 - CLOSED

Black Friday sale
Black Friday sale

BLACK FRIDAY SALE! Say yes at your ✨FIRST APPOINTMENT✨ and save! Get 25% off your dress purchase (including clearance dresses!) both Friday and Saturday! Appointments required in advance, no walk-ins will be accepted. *Discount only applies if you are saying yes at your first appointment with us during the two days. No discounts will apply to previous purchases or visits.

Our breathtaking new arrival. With beautiful floral and leaf appliques and a sparkle lace layer, this gown is a knockout.

We have appointments available for tomorrow the 25th! Call or DM to book!

Reminder that we are open Monday the 20th from 1-4pm! We are not taking appointments, it will be walk-in only!

One of our spring 2023 gowns from Allure that we are (im)patiently waiting for! She's a beauty, and we have her coming in two sizes!

Reminder of our hours this week! Thursday 12/22: 12PM-3PM Friday 12/23: CLOSED Saturday 12/24: CLOSED

Last weekend to shop the sale is 💥this weekend!💥 Call or book your appointment online today!! https://bridesexpressions.net/book-an-appointment

We still have appointments available for this Saturday the 16th, next Saturday the 23rd, AND we have some openings on Saturday the 30th! Just a reminder that we are having a HUGE summer sale for the month of July! Save 💸💸💸 on ALL wedding dresses (yes, every single one! even special orders!), with prices starting at $99! 🤯 Call today or book online to save on your dream wedding dress!! https://bridesexpressions.net/book-an-appointment

We are FULL with appointments tomorrow 7/9, but there's still plenty of time to find your dream dress for less on our July Bridal Summer Event! 🥳🥳🥳 We have appointment openings on Saturdays 7/16 & 7/23! Call 605-882-1010 or book online! 👇 https://bridesexpressions.net/book-an-appointment

We have appointments available for tomorrow June 11th! Call today to book! 🥰

#WeddingWednesday - this gorgeous gown has such a beautiful (and long!) shaped train. It also has beautiful sheer sides that give such a stunning hourglass figure.

Today's #WeddingWednesday feature is this gorgeous & romantic off-the-shoulder wedding dress. We received her yesterday and we are already obsessed! 🥰 We have her in 3 different sample sizes. All ivory, size 10. We have sizes 18 and 22 also!

We have appointment slots open for Saturday! Our morning before 11AM is booked, but after that we have openings! Book online of give us a call! Appointments online can't be booked by customers unless there are 24hours in advance due to the software we use, so if you're unable to book an appointment please give us a call!

All prom dresses on sale this Saturday! 20% off all in stock prom dresses! 🍀 Book your appointment now! https://bridesexpressions.setmore.com/

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PRICE MATCH GUARANTEE!

Celebrating 26 years of business thanks to wonderful customers like you! Customer service is our top priority! Modern and classic bridal store including 25% off most wedding gowns, all bridesmaids, tuxedo rentals & sales, flower girls, prom dresses, and more. Gown prices range from $99 to around $800 in the discounted section, and from $600-$1900 in the current section. Different sales are always running, and you can purchase ANY gown off the rack at a discount!

Caitlin & Tammy are here to help you through every step of outfitting your wedding! Tammy is also an independent Scentsy consultant.

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