Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

Laura said YES! today, and laid claim to a gown that is out of this world amazing! She came to us with an image in her m...
01/19/2025

Laura said YES! today, and laid claim to a gown that is out of this world amazing! She came to us with an image in her mind that we were able to make a reality. She wasn't sure exactly what she wanted, so we started from scratch, and put her in everything. We narrowed down what silhouette she wanted, and what amount of sparkle. Then we put her in a gown that quickly took the top spot on her list of favorites, making it an easy yes, followed by tears and laughter! Thank you for choosing us to make your dream a reality! We wish you nothing but the best on your special day! ❤

Taylor said YES! today to a gown we swear was made just for her! This gorgeous gal used to model wedding gowns for us in...
01/19/2025

Taylor said YES! today to a gown we swear was made just for her! This gorgeous gal used to model wedding gowns for us in fashion shows, and today, chose one for her own big day! She wasn't even sure she wanted to wear a dress at all, but with a little persuading from mom, she came to us one last time, stepped into a few different options, and left with a simply stunning gown in tow! From runways to wedding day, thank you for choosing us to put you into one last gown for the day that means the most! Best wishes to you both in never-ending love, happiness, and new adventures in your lives together! ❤

Lily from Fargo said YES! to her prom dress today! Excited for her and the beautiful gown she walked out with today!!
01/17/2025

Lily from Fargo said YES! to her prom dress today! Excited for her and the beautiful gown she walked out with today!!

15 weeks away ladies! We have many different colors and styles to choose from at super affordable prices! Don't wait til...
01/16/2025

15 weeks away ladies! We have many different colors and styles to choose from at super affordable prices! Don't wait til the last minute and possibly miss out on the prom dress of your dreams! Stop in anytime during regular business hours. No appointment needed!
Hours:
Mondays: CLOSED
Tuesdays: 9:30am - 1:00pm
Wednesdays: 12:00pm - 6:00pm
Thursdays: 12:00pm - 6:00pm
Fridays: 9:30am - 5:00pm
Saturdays: by appointment ONLY
Sundays: CLOSED

We have a COLOR ALERT on this NEW ARRIVAL for !Flora is a sophisticated soft tulle gown with the lightest shade of yell...
01/16/2025

We have a COLOR ALERT on this NEW ARRIVAL for !
Flora is a sophisticated soft tulle gown with the lightest shade of yellow-green, light pink, and dark pink beading and sequins gracing the bodice and flowing over into the skirt. If you want even MORE color yet, order her in soft pink tulle with colored beading. If you love her, but not her colored beads, she can be ordered with ivory beading, with ivory, cashmere, champagne, or mocha underlay. The bows on the sleeves are detachable, her deep v offers modest femininity, and comes in sizes 2-30. This soft and flowy gal is sure to make you feel like all the beautiful woman you are on your beautiful day! Come see us for Flora, or any of our other amazing gowns!

Mothers! We carry an extensive collection of the most gorgeous mother's dresses. If your son or daughter is going to be ...
01/10/2025

Mothers! We carry an extensive collection of the most gorgeous mother's dresses. If your son or daughter is going to be getting married, come see us to get yourself that perfectly posh gown you deserve! We have 30 gowns in store in the trendiest styles and colors that are certain to flatter! Come try them on, then choose your style and color. It's that easy for you to look and feel as royal as you are! Walk-ins welcome, or feel free to set up an appointment for a more private shopping experience.
Call 605-882-1010
www.bridesexpressions.net
email [email protected]
Message us on Facebook!

Ladies!!!! Prom 2025 is only 16 weeks away! Stop in to get the hottest styles before someone else does!!!Hours:Mondays: ...
01/09/2025

Ladies!!!! Prom 2025 is only 16 weeks away! Stop in to get the hottest styles before someone else does!!!

Hours:
Mondays: CLOSED
Tuesdays: 9:30am-1:00pm
Wednesdays: 12:00pm-6:00pm
Thursdays: 12:00pm-6:00pm
Fridays: 9:30am-5:00 pm
Saturdays: by appointment ONLY
Sundays: CLOSED

NEW YEAR MEANS NEW GOWNS! Our first of 2025 is a BRAND NEW addition to our collection, and boy is she a stunner! We ca...
01/09/2025

NEW YEAR MEANS NEW GOWNS!

Our first of 2025 is a BRAND NEW addition to our collection, and boy is she a stunner! We call this super bridal beauty, Charlotte, and she has it all! Sparkly sequins, boss beading, and perfect pearls. The fitted crepe skirt follows the curves of the waist in the front and back. The intricate bodice comes as pictured in the color n**e, or she can be ordered in ivory. As always, if you are not a fan of the sheerness, she can be lined to your liking! Detachable sleeves offer two looks for your dream day. She is available to order in sizes 2-30.
It's never too early to find your gorgeous gown. We recommend allowing 6-9 months MINIMUM for production of your masterpiece. Come see us, and let's get this beauty on your body!
Ways to contact us:
Schedule an appointment online at www.bridesexpressions.net
Email us at [email protected]
Call the store at 605-882-1010
Send us a message on Facebook messenger
Stop in anytime during regular store hours
Store hours are as follows:
Mondays: CLOSED
Tuesdays: 9:30am-1:00pm
Wednesdays: 12:00pm-6:00pm
Thursdays: 12:00pm-6:00pm
Fridays: 9:30am-5:00pm
**Saturdays are reserved for private appointments only. If you want an appointment, please use one of the above mentioned methods to get the best time and date set for you!**
We are ready for the best year ever, putting the most beautiful brides into the most beautiful gowns!

Wishing our bridal families happiness, health, and a prosperous new year!If your significant other popped the question o...
01/01/2025

Wishing our bridal families happiness, health, and a prosperous new year!

If your significant other popped the question on NYE, let us help you find a gown that will be just as magical as the proposal!!

Miss Morgan came to us today "for ideas"! Only recently engaged, she had zero idea of what she wanted, so we put her in...
12/28/2024

Miss Morgan came to us today "for ideas"! Only recently engaged, she had zero idea of what she wanted, so we put her in everything! Full to fitted. Plain to pure sparkle. Wow to what IS this? 🤣 Then we saved the best for last! She stepped up on the pedestal, and the room fell quiet. She admired herself in the mirror for a moment, before the silence was broken by tearful sobs of happiness from her mom, which, in turn, started the water works for herself. After wiping away the tears and announcing it was a good thing she didn't wear make-up, it was time to declare that THIS was her gown, and she was saying YES! to the dress!! 🎉
Even though you were only looking for ideas 😏 thank you for choosing us to put you in the perfect gown for your perfect day. We are so honored to have been able to help you! Congratulations and we wish you nothing but the best in your future as a Mrs! 👰‍♀️💖

Megan said YES! today to a show stopper she had seen posted on our page. It was the very first one she put on! ...
12/28/2024

Megan said YES! today to a show stopper she had seen posted on our page. It was the very first one she put on! Of course we had to try all the others, but this one had alllllll the razzle dazzle exactly how she wanted, so we popped that question and sealed the deal!
I absolutely loved helping you today, and I will now forever refer to this gown as The Pineapple Dress 🤣 ❤
Thank you so much for choosing us to help make your dream come true! Congratulations and best wishes to all on your wedding day!

Wishing everyone a Merry Christmas! Our favorite "gifts" are all of our wonderful bridal families. 🎅🎄❤️If you got an en...
12/25/2024

Wishing everyone a Merry Christmas! Our favorite "gifts" are all of our wonderful bridal families. 🎅🎄❤️
If you got an engagement ring for Christmas, we got your gown!

Going to close shop at 3pm Thursday December 19th due to weather! Sorry for the inconvenience! If you would like to make...
12/19/2024

Going to close shop at 3pm Thursday December 19th due to weather! Sorry for the inconvenience! If you would like to make an appointment you can do so online at www.bridesexpressions.net , email [email protected] , or send us a message on Facebook! Thank you! Stay safe and stay warm everyone!!

The last gown for 2024 is going to be this stunner: Georgia!She is an A-line, v-neck babe that flatters for days! A la...
12/19/2024

The last gown for 2024 is going to be this stunner: Georgia!
She is an A-line, v-neck babe that flatters for days! A layer of sparkle tulle under the sequined lace overlay adds just the right amount of shine to this elegant gal. The beadwork is exquisite and done in the most tasteful manner. Wide straps offer all day supportive comfort and provides the points of attachment for the removeable sleeves. There are so many words to describe this gown, but the word PERFECT is exactly what you will say when you step into her!
Georgia comes in sizes 2-32 and in four different colors.
If you would like an appointment to step into this stunner, you can do so online at www.bridesexpressions.net , call the store at 605-882-1010, email at [email protected], or message us on Facebook/Instagram! We'll be back next year with more wonders!! Thank you!

April found an absolutely stunning gown today! It checked all of the boxes, and after putting it on for the second time,...
12/14/2024

April found an absolutely stunning gown today! It checked all of the boxes, and after putting it on for the second time, decided she was saying YES! Thank you, April, for choosing us to help you find the perfect gown for your perfect day! Congratulations and best wishes to a beautiful life as one!

Since FB was on the fritz yesterday, we weren't able to post for on time, so we are doing it a day late!Evangeline is ...
12/12/2024

Since FB was on the fritz yesterday, we weren't able to post for on time, so we are doing it a day late!
Evangeline is the gal that won't have you a day late, as she shows up in every way possible! The crepe skirt is forgiving in all the right places. Wide straps keep your shoulders comfortable for the duration of your special day. Small floral lace, embellished with shimmery sequins, adorns the sheer bodice. As with all of our gowns, if you prefer to leave more to the imagination, she can be lined. Wear the sleeves for the ceremony, and detach them for the reception. Whatever your beautiful heart desires, this lady will deliver!
She comes in sizes 2-32, and two color options.
To get this beauty on your body, stop in anytime during regular business hours, or if you prefer an exclusive private dress sesh, call us, message us on here, or go online to set up an appointment for any Saturday of your choice! We have so many options to get you in here and get you the gown of your dreams!

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm
Saturday 9:30am - 3pm

Telephone

+16058821010

Website

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We have the most fun options for prom in the area! If you want to stand out, come see us!

HAPPY FEBRUARY! 💘 Say Yes during the month of February and save big on your gown! ALL DRESSES ON SALE! Save up to 30% off on your purchase. This includes prom dresses too!! Select a balloon filled with a random discount and pop it when you say yes! Balloons have anywhere from 10-30% off, free veil with purchase, plus some other fun surprises! Saturdays are filling up! Make sure to call or go online to book your appointment ASAP! No appointments are available for February 10th. *Valid only on purchases made during the month of February. No purchases made prior or after February will be discounted.*

Did you know that you can build a tux online from the comfort of your own home? Visit our tux tab on our website to find out how! You can put everything together and see how it looks before you even come in. Just show us your ideas when you stop in & we can get you registered! https://bridesexpressions.net/tuxes-suits

Our dress from our Wedding Wednesday post yesterday in all her glory 🤍 We have her in 3 sizes (10, 18, 22lined) for every bride to try her on! #sizeinclusivebridal #sayyestothedress #weddings #hifromsd #plussizeweddingdress #wedding #weddingdress #southdakotaweddings #weddinggown #curvybride #bride

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PRICE MATCH GUARANTEE!

Celebrating 26 years of business thanks to wonderful customers like you! Customer service is our top priority! Modern and classic bridal store including 25% off most wedding gowns, all bridesmaids, tuxedo rentals & sales, flower girls, prom dresses, and more. Gown prices range from $99 to around $800 in the discounted section, and from $600-$1900 in the current section. Different sales are always running, and you can purchase ANY gown off the rack at a discount!

Caitlin & Tammy are here to help you through every step of outfitting your wedding! Tammy is also an independent Scentsy consultant.