12/14/2023
VR64 Receives Virginia Tourism Corporation Grant for Tourism Marketing
VR64 received a $4000 grant from the Virginia Tourism Corporation (VTC)’s Microbusiness Marketing Leverage Program (MMLP) for its off-season promotional campaign.
VR64 partnered with other local businesses to supply matching funds for the project to bring tourism to the Williamsburg, Virginia area this year.
Virginia Tourism Corporation awarded more than $757,000 to 131 marketing programs, ultimately impacting 655 combined partners, and supporting more than 1,300 jobs across the state to help increase off-season visitation to tourism businesses and destinations.
“I am proud to become a part of the Virginia is for Lover’s brand. VR64 arcade is a common tourist destination, and we will use this grant to welcome tourists at visitor centers along Interstate 64.”
“The Microbusiness Marketing Leverage Program is part of VTC’s strategy to grow year-round visitation in Virginia and is designed to support small tourism businesses with marketing dollars to drive out-of-state visitation during off-peak travel seasons. We are excited about this program because we see it as a gateway for small businesses to engage with VTC’s marketing and development ecosystem to grow their business and build on the Virginia is for Lovers branding,” said Rita McClenny, President and CEO of Virginia Tourism Corporation.
The VTC Microbusiness Marketing Leverage Program is designed to increase visitor spending in the off-season by leveraging limited marketing dollars, stimulating new tourism marketing through partnerships, and extending the “Virginia is for Lovers” brand. This is a program focused on supporting tourism businesses with less than 20 full-time employees through marketing partnerships. A minimum of five Virginia entities must partner to apply for the microbusiness marketing grant. Partners may consist of Virginia cities, towns, counties, convention and visitors’ bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other tourism-related businesses.
VR64 is a women owned small business located at the Williamsburg Premium Outlets and Norfolk Premium Outlets. This family-friendly arcade is a popular tourist attraction and local party venue. We have over 150 VR games and more than 40 multiplayer games! Also retro games, a drone obstacle course, race car and flight simulators. There is something for everyone in your group at VR64! Visit us online at VR64.NET!
About Virginia Tourism Corporation
Virginia is for Lovers is one of the most iconic and recognizable travel brands in the world. Using that powerful brand equity, Virginia Tourism Corporation (VTC) is charged with promoting the Commonwealth as a premier travel destination by showcasing all there is to love in a Virginia vacation. The dollars spent by travelers fuel the economy, provide jobs for Virginians, and improve communities across the state. Simply put, tourism helps make Virginia a great place to live, work, and vacation. Learn more at virginia.org.