When you can’t take your product to the show…
…bring the show to your product.
Having your products created as a digital experiential interactive to display with your booth allows customers get up close and personal with the inner-workings of your product's benefits.
Such as the case with this animation we made for our friends at Sika USA.
Looking to incorporate something similar in your exhibit? Let us know how we can help.
#WeCreateBuzz #DigitalExperience #TradeShowExperience #Fluid #Simulation #RigidDynamics #Digital #3DAnimation
You’ve got your digital asset for your exhibit experience ready to go.
For most exhibitors, this is where it ends.
It gets displayed for a few days then never seen again after the show closes.
Here are some ideas to help you get the most milage from your digital trade show marketing content.
➡️ Share a teaser clip a week or two before your show.
➡️ Take videos of attendees interacting with your digital assets.
➡️ Post the full digital animation to explain your process or features.
➡️ Add it to your website as an educational video resource for potential customers.
➡️ Send the digital file to prospective customers interested in learning more about your product.
➡️ Add as a link in your company presentation or capabilities decks for added interactivitiy and exploration.
➡️ Break your full video into short form 30-60 second clips to use as a series of social posts throughout the year.
What are some other ideas to help extend the life of your digital marketing assets?
#WeCreateBuzz #DigitalExperience #TradeShowExperience
Is something missing from your booth’s experience?
Try adding a hybrid experiential activation.
A hybrid experiential activation allows attendees to get up-close and personal with your brand in an immersive experience they’ll be sure to remember.
Something like our “Hive Mind” from this year's ExhbitorLIVE show can deliver an engaging and memorable experience for your attendees by activating their senses while at the same time removing the “sensory thieves” of the exhibiting world like harsh overhead lighting, background noise, and lingering food or cleaning smells.
Your attendees end up feeling like they left the show-floor, and sometimes that transportation can be the difference between having a great conversation or just an exchange of pleasantries.
#WeCreateBuzz #ExperientialMarketing #TradeShowExperience #DigitalExperience
A big role played in getting any booth from concept to completion is that of project management.
For our #ExhibiorLIVE booth last week we were in great hands with our talented project manager and estimator, Derek Donahue at the helm.
In this interview, you'll hear how Derek's passion for his position is fueled by the collaborative nature of our team here at the Hive.
#WeCreateBuzz #ProjectManagement #TradeShowManagement
Last week, our #ExhibitorLIVE booth brought you ‘Inside the Hive’ with our digital honey portal for a closer look at our services.
If you didn't have a chance to pop inside, here’s a taste of what you missed.
And if you were there to check it, tell us what you thought about it in the comments below.
#WeCreateBuzz #DigitalExperience #TradeShowExperience
What does it take to make your trade show booth stand out on the show floor?
Go Inside the Hive with our Art Director, David Gorham, who talks about his role in helping design the graphics for this year's #ExhibitorLIVE exhibit.
#WeCreateBuzz #ExhibitorLIVE2024 #ExhibitGraphics #TradeShowGraphics
Before any booth design gets produced, there are a lot of logistics regarding costs, show site restrictions, and many other technicalities that appear along the road during the planning process.
Lucky for us, we have Amanda Pocaro, our Director of Account Services to guide us through as she did with our #ExhibitorLIVE booth this year.
Hear all about her world in this latest Inside the Hive interview.
#WeCreateBuzz #ExhibitorLIVE2024 #TradeShowIndustry
Did you catch a ride on the Honeycoaster animation at our #ExhibitorLIVE booth last week?
Our in-house digital and experiential team really know how to make a brand come to life on the big screen.
Although not the same as towering above you on the show floor, here’s a small-scale version of it to relive again.
#WeCreateBuzz #EnterTheHive #DigitalAnimation
In our next installment of Inside the Hive, we speak with Tim Cronin, Lead Exhibit Builder of this year's #ExhibitorLIVE booth.
Of course, once the booth design is approved and the CAD plans are signed-off, someone needs to put the thing together.
That's where Tim and our in-house shop crew come into play.
#WeCreateBuzz #ExhibitorLIVE2024 #InsideTheHive
ExhibitorLIVE always goes by way too quick, but the memories and connections made will last a lifetime.
Thanks to everyone involved in getting us to the show from beginning to end.
#WeCreateBuzz #ExhibitorLIVE2024 #TradeShowIndustry #ExperientialMarketing
BlueHive ExhibitorLIVE 2024 Booth Behind the Scenes with Sean Hopwood
You can't make a booth come to life without the engineering behind it.
In this interview, you'll hear from our Director of Engineering, Sean Hopwood, on what it takes to bring a booth design like ours at #ExhibitorLIVE this week from 3D design to reality on the show floor.
#WeCreateBuzz #ExhibiorLIVE2024 #TradeShowEngineering
BlueHive ExhibitorLIVE 2024 Booth Behind the Scenes with Dana Esposito
If you stopped by our booth yesterday at #ExhibitorLIVE you probably met Dana Espositio our EVP of Strategy and had a chance to experience a look "Inside the Hive".
And if you're wondering how the concept and design of the booth came to be, here's Dana giving an overview of our thought process and execution for the concept as you're experiencing it this week on the show floor.
Haven't had a chance to check it out? Visit us today at booth 339.
Stay tuned for more behind the scenes footage from the rest of the BlueHive crew and their experience working on this booth.
#WeCreateBuzz #TradeShowBooth #ExhibitorLIVE2024
