Jolen Consulting

Home
Vietnam
Xóm Trong
Jolen Consulting

Founded in 2008, Jolen Consulting is a Vietnam-based award winning boutique communications agency.

Founded in 2008, with offices in both Hanoi and Ho Chi Minh City, Jolen Consulting is a full-service boutique communications agency that offers public relations, marketing and brand communications in Vietnam and the Southeast Asia region. An agency that has local knowledge and global perspective, we specialise in perfecting the connection between our clients’ brands & products and their audiences.

18/09/2026

📌 The in-between: What the year quietly teaches you

Nobody starts January knowing exactly what they’ll get better at. Some things develop through the work, the pressure, and all the small moments that add up over time.

With Q4 on the horizon, we asked a few Joleners to look back at the past nine months:

What's one thing you've quietly gotten better at this year that you didn't expect?

Here’s what they said. 💭
What has this year taught you that you didn’t see coming?

04/09/2026

📌 The in-between

September sits between Q3 and the year-end push. It isn’t downtime - it’s the window where what comes next starts taking shape.

At Jolen, we think of it as the prep kitchen for Q4. Before the year-end rush kicks in, there are plans to revisit, loose ends to close, priorities to reset, media opportunities to map, and lessons from the past nine months to put to use.

Because a strong finish to the year rarely starts in November. It starts with the work done beforehand: getting organised, anticipating what’s coming, and making adjustments while there’s still room to make them.

This month, we’re looking at what that preparation actually looks like: in our PR work, in the way we work as a team, and in the small decisions that help us enter Q4 ready to move faster.

02/09/2026

📌 Mừng 81 năm Quốc khánh Việt Nam 🇻🇳

81 năm được tạo nên không chỉ bởi những dấu mốc lớn, mà còn từ những gì được vun đắp và tiếp nối qua từng thế hệ.

Mỗi thế hệ kế thừa những giá trị đã có, viết thêm câu chuyện của mình và trao lại cho thế hệ tiếp theo. Chính những điều được bền bỉ xây dựng qua thời gian đã góp phần tạo nên hành trình 81 năm hôm nay.

Nhân ngày Quốc khánh 2/9, Jolen xin gửi lời chúc tới các đối tác, khách hàng và cộng đồng người Việt Nam. Hãy cùng trân trọng những gì đã được xây dựng, và cùng hướng tới những chặng đường phía trước. 🇻🇳

21/08/2026

📌 Meet our team

We’re happy to welcome Bảo Khánh and Quyên Hoàng, who recently joined Jolen as Junior Executives. We asked them what brought them to Jolen and what they’re looking forward to:

“I’ve always been drawn to the Account role, so joining Jolen feels like a natural next step into Marketing and PR. I’m looking forward to working across different projects, learning from the team and gaining as much hands-on experience as I can.” - Bao Khanh

“I’ve always enjoyed storytelling, and PR felt like a natural way to develop that interest professionally. Jolen’s experience in PR and the opportunity to learn more about the Vietnam media landscape were what drew me to the team. I’m looking forward to getting started and learning through the work.” - Do Quyen

Welcome to Jolen, Khanh and Quyen! We’re looking forward to seeing you grow into your roles and contribute to the team. ✨

14/08/2026

📌 The assumption trap: Every agency is competing against one another

It's easy to assume that agencies operate strictly as rivals, each working independently and competing for the same business. Agencies do compete for clients, but they also work together when a project calls for expertise or market knowledge beyond what one team can offer. Both can be true at the same time.

At Jolen, we see this often in cross-border work. Our network of trusted partner agencies across Southeast Asia allows us to combine our on-the-ground expertise in Vietnam with partners who bring the same depth of local knowledge in their respective markets.

It's simple but often overlooked: regional reach isn't just about how many markets you cover. It's also about knowing your own market inside out — and knowing who to work with when a story crosses borders.

07/08/2026

📌 The assumption trap

Assumptions are easy to make in any industry, and PR is no exception. Not every assumption is a mistake. Many are shaped by experience and continue to hold true over time.

But others have simply been repeated for so long that they begin to feel like facts. They quietly become habits, beliefs, or unspoken rules that shape decisions without anyone stopping to ask whether they still hold up.

This month, we’re taking a closer look at some of PR’s most familiar assumptions - exploring which ones still reflect today's communication landscape and which ones deserve a second look.

03/08/2026

📌 At a boutique agency, "junior" doesn't mean sitting on the sidelines

At Jolen, our junior hires work on real client projects from early on, take on increasing responsibility, and receive direct guidance from our Directors and Managers. It's the kind of hands-on experience and detailed feedback that helps you grow, not just complete tasks. That's also how a Junior Executive becomes an Account Executive: not by waiting for a title to change, but by gradually taking on more as you grow into the role.

If you're looking for a place where your communications, PR or marketing experience can develop through local, regional and international projects, we'd love to hear from you.

We're currently hiring a Junior Executive (PR & Communications).
📍 Hybrid | Full-time

To apply, please email [email protected] with:
• Your CV (with photo)
• A short cover email (max. 200 words) telling us why you'd like to join Jolen
• One writing sample in English or Vietnamese (encouraged)

31/07/2026

📌 Beyond the brief: Before the first draft, we get on the same page

A client sends a brief. But that's only where the conversation begins.

Before we write a single line or develop the first idea, we spend time making sure we're solving the right problem, not just respoding to the brief.

That means asking questions. Clarifying objectives. Understanding the audience, business context, stakeholder expectations, potential risks, and even what success really looks like from the client's perspective.

Sometimes, the most valuable part of the process isn't presenting ideas. It's making sure everyone is working towards the same goal. Because when an agency and a client are truly on the same page, the brief becomes more than a list of deliverables. It becomes a shared direction.

Click in to see what happens behind the scenes before the first draft ever takes shape. 👀

15/07/2026

📌 Meet our team

We're excited to welcome the newest member of Jolen - Andy Ly, who has recently joined us as our JE Intern.

Curious what brought Andy to Jolen? Here's what he had to say:

"I've always been fascinated by PR and how strategic communications create an impact across different audiences, from businesses and government organisations to everyday conversations. Joining Jolen is an opportunity for me to gain hands-on experience, learn from an experienced team, and better understand how communications work in practice."

At Jolen, we believe every fresh perspective brings new ideas, new questions and new opportunities to learn. We're looking forward to seeing Andy grow through the projects, challenges and experiences ahead.

Every journey starts with a first brief. Welcome to the team, Andy! 👋

08/07/2026

📌 Beyond the walls. Beyond the brief ☀️

Every campaign has a launch day. But that's rarely where the story begins. Sometimes, the best ideas come from a coffee chat. Sometimes, from a summer walk. Sometimes, from the conversations between meetings, or simply by stepping away from the screen for a while.

This July, as summer brings a lighter pace (and perhaps a little World Cup excitement), we're inviting you behind the scenes of life at Jolen. From remote work rituals and creative processes to team stories and industry relationships, we'll share the people, perspectives and moments that shape the way we work.

Because great communications aren't defined solely by the final deliverable. They're built on curiosity, collaboration and all the thinking that happens beyond the spotlight.

So this month, come beyond the walls. Beyond the brief. And discover the stories behind the work.

Address

Xóm Trong

Website

http://www.jolenconsulting.com/

Alerts

Be the first to know and let us send you an email when Jolen Consulting posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Jolen Consulting:

Want your business to be the top-listed event planning service in Xóm Trong?