Jolen Consulting

Jolen Consulting Founded in 2008, Jolen Consulting is a Vietnam-based award winning boutique communications agency.

Founded in 2008, with offices in both Hanoi and Ho Chi Minh City, Jolen Consulting is a full-service boutique communications agency that offers public relations, marketing and brand communications in Vietnam and the Southeast Asia region. An agency that has local knowledge and global perspective, we specialise in perfecting the connection between our clients’ brands & products and their audiences.

📌 This August at Jolen: Make your voice heardA clear voice stands out.A true voice builds trust.A timely voice drives ch...
01/08/2025

📌 This August at Jolen: Make your voice heard

A clear voice stands out.
A true voice builds trust.
A timely voice drives change

This month, we’re tuning in to what it means to speak up with purpose - from helping brands shape authentic messaging to empowering young pros to find (and use) their voice with confidence.

What we're amplifying this August:
💬 Practical tips to help you be heard (without shouting)
🎯 Insights on how brands are defining their voice in a noisy world
🗣️ Stories from our journey - how we've helped others speak up, and kept our own voice strong along the way

👉 Follow along for inspiration, tools, and bold conversations.

📌 How the Jolen team stays cool under pressureNext in the series - meet our Account Executive My.💬 With overlapping dea...
30/07/2025

📌 How the Jolen team stays cool under pressure

Next in the series - meet our Account Executive My.

💬 With overlapping deadlines, staying cool isn’t always a given. But as Tú My puts it, a calm mind and a few intentional habits can go a long way when things get intense.

👇 See how she keeps her cool - and keeps things moving.

📌 How the Jolen team stays cool under pressure🏃‍♀️ In the rhythm of agency life, calm isn’t a coincidence, it’s a choice...
25/07/2025

📌 How the Jolen team stays cool under pressure

🏃‍♀️ In the rhythm of agency life, calm isn’t a coincidence, it’s a choice we make.

Between tight timelines and shifting priorities, we’ve learned that staying cool comes from the small habits that ground us and the mindsets that keep us steady when things heat up.

❓ So what does “cool under pressure” actually look like?

👇 Meet the real-life rituals and resets that help the Jolen team stay focused, even in the rush, starting with Ms. Joyce Phuong Nguyen, our Managing Partner.

📌 Music sponsorship: The rising PR power play for Vietnamese brandsConcerts and music shows today are more than just ent...
23/07/2025

📌 Music sponsorship: The rising PR power play for Vietnamese brands

Concerts and music shows today are more than just entertainment, they’re cultural stages where emotion, attention, and brand relevance collide.

From stadium events to hit TV shows, more Vietnamese brands are tuning into music sponsorships - and turning up results.

🎧 Swipe to explore:
📍 Why music hits different right now
📍 Who’s making the most noise
📍 What PR takeaways to note

👀 Which brand’s move stood out to you? Drop it in the comments!

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📌 We’re hiring: Junior Executive (Full-time / Internship) Remote-friendly | Hybrid for HCMC-based candidatesReady to tur...
18/07/2025

📌 We’re hiring: Junior Executive (Full-time / Internship)
Remote-friendly | Hybrid for HCMC-based candidates

Ready to turn your curiosity, creativity, and communication skills into a career? Join Jolen Consulting, a boutique PR agency working with bold brands and real impact. 🌱

We’re on the lookout for final-year students or fresh grads who want hands-on experience in PR, media, and digital comms. You’ll learn fast, work directly with senior team members, and get real exposure to what it takes to run standout campaigns.

✨ What you’ll do:
• Monitor media & trends
• Draft comms materials (VN & EN)
• Research & support proposals
• Plan social media content
• Work with suppliers
• Contribute to campaigns from day one!

✨ Perks:
• Orientation & media training
• Personal growth plan
• On-the-job coaching
• Real work, real impact
• Potential full-time offer

💡 Bonus points if you’re AI-curious and love trying new tools!

📩 Apply via DM
or
👉 Submit through Adjob here: https://adjob.asia/junior-executive-internship-19231

Let’s build bold stories together 💬✨

18/07/2025

📌 Mid-year check-in: Spin for a Re-energising break!

Q3 came in hot? You're not alone. It’s time to hit pause, breathe, and reset.

🎯 Tap to spin and get a mini task to recharge your mind, body, or space.
Sometimes, one small shift is all it takes to charge your energy.

🌿 Take 1 minute
📌 Follow the prompt
🔄 Repeat when needed

👉 Which one did you land on? Drop it in the comments and give it a try - one small reset can go a long way.

📌 Mid-year check-in: What’s fueling you forward?Half the year is behind us - now’s the time to cool the mind, fuel the f...
11/07/2025

📌 Mid-year check-in: What’s fueling you forward?

Half the year is behind us - now’s the time to cool the mind, fuel the fire, and re-energise for what’s ahead.

This July, we’re checking in. With ourselves, with each other, and with what’s keeping us moving.

💡 What have you been on fire for?
🧊 What are you cooling off from?
⛽ What’s fueling you into the next half of 2025?

👇 Drop your answers in the comments using the prompts above!

🎁 The 2 most loved replies will each receive a special “Inspirational Summer” gift set from Jolen!

📅 Reactions will be counted until 11:00 AM, July 14, 2025
💬 All reactions (👍❤️😮 etc.) count equally
🏆 Winners revealed in the comments on July 16, 2025

Let’s reflect, recharge, and roll into Q3 with purpose.
Now it’s your turn - fill in the blanks and fuel your momentum. 👇

📌 Case study: Turning nostalgia into a Gen Z summer ritualHow a cool idea cut through the summer campaign heat.As we exp...
09/07/2025

📌 Case study: Turning nostalgia into a Gen Z summer ritual

How a cool idea cut through the summer campaign heat.

As we explore bold ideas and calm ex*****on this July, we’re spotlighting campaigns that own the season without adding to the noise. Here’s one that got it right, and why it stuck.

🌈 In summer 2024, SKITTLES wanted more than another flavor drop. It wanted to create a summer moment - something Gen Z would not just love, but return to year after year.

🍋 The idea? Remix a nostalgic icon: the lemonade stand.
But instead of lemonade, they created “Summer‑Ade” - a SKITTLES-infused, rainbow-bright twist on a summer classic.

💡The campaign leaned into:
• Influencer-led recipe hacks
• Limited-time drinks at Six Flags
• Retail activations + a user contest to invent new “flavors”

📈 The results:
• 37% of category growth during campaign period
• Exceeded all engagement KPIs
• Cemented Summer-Ade as SKITTLES’ signature summer ritual

The takeaway:
Great summer campaigns don’t just sell. They spark something.
SKITTLES turned nostalgia into a Gen Z tradition - fun, fresh, and worth sharing.

👉 Got a summer campaign brewing? Let’s talk about how to turn seasonal buzz into lasting brand love.

📌 July momentum: Heat up the ideas ☀️ – Stay cool under pressure 😎As we enter the second half of 2025, it’s not about do...
02/07/2025

📌 July momentum: Heat up the ideas ☀️ – Stay cool under pressure 😎

As we enter the second half of 2025, it’s not about doing more - it’s about doing smarter.
Creative sparks are only as powerful as the focus that fuels them.

This July, we’re leaning into the balance: bold ideas with calm ex*****on. It’s a season for momentum - not burnout. For clarity - not chaos.

Here’s what’s coming up:
💡 Quick check-ins to reset your habits, mindset, and energy
🧠 Stories from the Jolen team on staying cool under pressure
📈 Lessons from standout summer PR campaigns
🎯 Mini polls and interactive breaks to help declutter your workflow

Let’s step into Q3 with purpose - fired up, but focused.

📌 Case study: When media amplifies the right messageWhat makes a media campaign successful, especially when you’re launc...
25/06/2025

📌 Case study: When media amplifies the right message

What makes a media campaign successful, especially when you’re launching into a brand-new market with very little to say (yet)?

📚 In late 2024, Aspire Hub, a long-standing tuition centre brand from Singapore, opened its very first centre in Vietnam. With minimal localised content and no prior media presence here, Jolen was tasked with building brand credibility from the ground up.

🎯 Our strategy focused on smart media collaboration:
We crafted a message that resonated with Vietnamese parents seeking premium education, then identified journalists who could help tell that story with nuance and trust.

💡 The result?
10 strong, positively toned coverage pieces across Tier A & B outlets, reaching thousands of parents in Aspire Hub’s target group.
👉 Total PR value: nearly US$ 9,000 - all from earned media.

The takeaway:
PR isn’t just about coverage.
It’s about the right story, told by the right voices, at the right time.

[English below]📌 Mừng Ngày Báo Chí Cách Mạng Việt Nam - Cùng Jolen tôn vinh những ngòi bút chuyên nghiệpNhân kỷ niệm 100...
21/06/2025

[English below]

📌 Mừng Ngày Báo Chí Cách Mạng Việt Nam - Cùng Jolen tôn vinh những ngòi bút chuyên nghiệp

Nhân kỷ niệm 100 năm ngày Ngày Báo chí Cách mạng Việt Nam, Jolen xin gửi lời tri ân sâu sắc đến các nhà báo, biên tập viên, phóng viên – những người đã và đang góp phần định hình dòng chảy thông tin và lan tỏa tri thức đến cộng đồng.

Tại Jolen, chúng tôi tin rằng truyền thông chỉ thực sự có sức lan tỏa khi được xây dựng trên nền tảng hợp tác bền chặt với báo chí. Xin chân thành cảm ơn các anh chị phóng viên, những đối tác, cộng sự tuyệt vời từ các cơ quan báo đài vì đã không ngừng cất lên tiếng nói bằng sự dũng cảm, tinh thần khám phá và sự minh bạch trong từng câu chữ.

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📌 Celebrating the voices that carry stories

Today on Vietnam's National Press Day, we honour the journalists, editors, producers, and storytellers who help shape conversations and keep the public informed.

At Jolen, we believe strong media partnerships are the very backbone of powerful communications. Thank you to all our media friends and partners for being the voices that carry stories, with courage, curiousity, and clarity.

📌 Why media still matters in PR (even in 2025)With influencers, branded content, and AI-powered storytelling on the rise...
18/06/2025

📌 Why media still matters in PR (even in 2025)

With influencers, branded content, and AI-powered storytelling on the rise, it’s easy to overlook traditional media. But here’s the truth:

📣 Media coverage still brings unmatched credibility.
A story in a respected publication builds trust faster than any ad.

🤝 Journalists keep the message honest.
They ask hard questions - and that makes our clients sharper.

📊 Earned media supports long-term reputation.
When brands are in the news because they earned it, audiences remember.

At Jolen, we don’t see journalists as “channels.”
We see them as collaborators in shaping stories that matter.

👉 What’s the best media coverage your brand ever earned?

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Xóm Trong

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