S-Elle & Associates - Be known

31/08/2022

Shout out to all the amazing Grapgic Designers we work with!

Stuck in the middle of a tough project with a stiff deadline? Is your client giving you sleepless nights? Are you tired of your boss micromanaging

08/06/2022

It’s always a highlight consulting with the Schoeman Group - a diverse agricultural family business that’s been serving South Africa for more than 100 years!

https://www.schoemangroup.co.za/

20/05/2022

That's a WRAP! Dankie Lizel Snyman Photography vir die lekker saam werk! 📸
Rene Viviers, AJ Crause en community management NINJA 🥷 Sunita Theron - dit was 'n FEES saam met julle - julle is 'n 🥇span!

17/05/2022

The S-Elle team at serving no less than 3 clients, including event hosts Nampo and Grain SA.

05/05/2022

#2 First time at !

Sernick gaan vir die EERSTE keer Nampo Oesdag - Harvest Day toe! Kom skryf jou naam neer by ons stalletjie tydens en staan die kans om 2 Ton Sernick veevoer van jou keuse OF ’n halwe A-graad bewerkte bees te wen - aflewering enige plek in Suid-Afrika ingesluit.

05/05/2022

is coming…our team busy gearing up for the busy week! No less than 3 clients at NAMPO! 🤣

Visit BlueGreen Water Technologies at NAMPO 2022 to find out how our revolutionary products can safeguard your water sources. Find us at stand G21 A.

02/03/2022

Dis lekker om deel te wees van Graan SA se 2022 kongres! Die atmosfeer is iets om te beleef.

18/02/2022

In the almost 8 years we’ve been in business one of the aspects we’ve worked tirelessly on is finding the right “suppliers”. I put suppliers in “” because they’re not suppliers, they become partners. Their success is our success, and our success is our client’s success and that is our ultimate goal.

When our clients start looking into relationship marketing ie. Loyalty - we only work with Amanda Cromhout and her team at Truth Customer Leadership. Here’s the clincher - many will try and sell you a loyalty platform, but that’s not how you start, and that’s why you need these experts if you want to unlock the full potential of loyalty as a marketing platform.

Amanda popped us this lovely gift to say thank you for doing business - lucky us!

17/01/2022

Sara-Lea van Eeden wants to talk about packaging - see below and share your thoughts:

Packaging - this topic has been on my mind for a while now, and as I was YET AGAIN struggling with packaging this morning, I decided – screw it – I am sitting down and writing this today.

The main question I have for companies with products that rely on some form of packaging is this:
1. Do you test the packaging with a focus group?
2. Or even just use it yourself and decide – yes this is easy to use and functional?

I don’t think many of you will be able to give me an authentic “yes” to these questions, I can say this because I use your products and think – who decided this was good enough? I haven’t even touched on sustainability and being kinder to the earth – because this is a whole topic on its own – and if we can’t get the basics of packaging right, then sustainability is a dream.

Let me treat you to some examples...

Read my complete mind dump here: https://www.s-elle.com/packaging/

I would love your feedback on the matter.
What would you add to the list?
Or what is a commonly repurposed product I missed?
Or who needs to rethink their packaging and why?

By Sara-Lea van Eeden

14/01/2022

Whether you hate or love it, there are a few things any marketer, or business owner, can learn from the hit series, Emily in Paris. So, grab yourself a croissant and take a look at what you can learn from her and how this can benefit your overall marketing strategy for 2022.

Hit series Emily in Paris recently released a new season on Netflix and love it or hate it, there is a lot that marketers can learn from the Emily that actually went to Paris — sorry to the Emily in The Devil Wears Prada.

23/12/2021

What a year it has been…I feel like I’ve been saying this line at least once a month since January 2021 (2020 and 2021 felt like one long year) - and here we are, at the end.

Looking back, the year was sprinkled with highlights, in the business and our personal lives. But I want to take the time to celebrate three people who have been MY highlight.

When I started the business back in 2014, it was just me. Then Sunita joined, then René, and last but not least AJ. Like most businesses, ours also took a financial hit in 2020. I had to have a hard discussion with my team about cutting their salaries, completely cutting my own, to keep everybody on board until we could steer into calmer waters again.

I was 100% prepared for any of them to jump ship - joining a bigger and more stable one. Instead, the three of them rallied around me and the business, grafting as we've never grafted before. I'm honest, there were days I wanted to give up. Without them knowing, it was in those moments when Sunita, René, and AJ and their attitude towards me and our company gave me the courage to try again, and try harder. Because jumping ship was not on anyone of their agendas - they accepted the situation with me, and instead of complaining (which they had the fullest right to do) the three of them stood by me, believing in the work we do, and that things will get better. And they did - they are better!

On many occasions, I've thought about this experience with the team. As a business owner, it does not leave you untouched or unchanged. Then I found this Simon Sinek quote: "A team is not a group of people who work together. A team is a group of people who trust each other."

And then it made sense.

So today - Sunita Theron, Rene Viviers and AJ Crause - the words THANK YOU seem small, but I need to say it, publicly, THANK YOU for:

Trusting me.
Trusting each other.
Trusting the process.
For being the amazingly talented, intelligent, hard-working, and TRUSTWORTHY people that you are!
Thank you for being a team, not just in name, but in true action.

To our clients and suppliers, may 2022 be a little easier on all of us, on all levels, and thank YOU for trusting us!

16/10/2021

Today we celebrate Sara-Lea van Eeden.

Thank you for being the best ‘boss’ any team could ask for! 💙💙💙

05/07/2021

We feel you!

28/06/2021

Our heartfelt condolences to our client Sernick - we are at a loss for words. It was an absolute pleasure working with Christo.

04/06/2021

Our client Sernick Group hosted their 43rd annual auction today. It’s a highlight on the Bonsmara calendar. Lot 5 fetched A new record price of R800 000!! The average across the bulls were R157 000.

It’s a privilege to be part of the marketing team for this prestigious event. Congratulations Sernick Bonsmara!

Sunita Theron
Sara-Lea van Eeden

01/06/2021

We couldn’t agree more! Marketing - no matter the tool, channel or tactic, always boils down to people. The greatness lies in reaching and resonating with the person on the receiving end of the marketing effort.

19/03/2021

It took just over 6 years - but we served our first international client!! 🇮🇱 Blue Green water technologies is a water tech company from Israel who developed a groundbreaking treatment for water bodies infected with cyanobacteria. 🧫

It’s our privilege to do a comprehensive PR campaign for them in South Africa led by our talented PR specialist René Viviers.

What a great way to celebrate National Water Week!

Mense wat water uit die Setumodam naby Mahikeng kry, kan binnekort skoner water hê. Die dam lewer water (insluitende drinkwater) aan sowat 500 000 mense, maar dit is erg besoedel.

15/03/2021

We ❤️ entrepreneurs! Congratulations Yuppiechef🥂

Mr Price is buying Yuppiechef in a deal worth almost half a billion rand - in cash.

02/03/2021

Meet Agri FARMACY SA! Well done Corne Kleynhans👏🏻👏🏻

There is a new name in the animal health industry – Agri FARMACY SA. From professional veterinary services, expert nutritional advice, animal health products, quality feed as well as diagnostic support, Agri FARMACY SA is your one-stop solution for complete animal health.

Read more: https://www.agrifarmacysa.co.za/2021/03/01/theres-a-new-name-in-the-animal-health-industry-agri-farmacy-sa/

22/02/2021

Sunita Theron is our resident ninja of admin and organisation! She packs all the blocks our right brains scatter all over in a neat, sensible row☺️

This month Sunita shares some of the tools she utilises to keep our ship sailing in calm waters - tools you as a small business owner can also use to make marketing efforts simple and organised. Know of a cool tool we didn't list here? Let us know in the comments! 👇

By Sunita Theron We love entrepreneurs – very few things get them down, and they have a can-do attitude second to none! When you start a new business, you are chief, cook and bottle washer.

08/02/2021

It's been a long time coming, since 2013 - but it's here - the Protection of Personal Information Act - or POPI Act in short.

We will be assisting our clients to ensure compliance. Does your company need to make a few updates to ensure you are compliant?

https://www.mediaupdate.co.za/media/150029/your-questions-about-the-popi-act-answered-with-dario-milo

Making heads or tails of the Protection of Personal Information Act (POPI) can be difficult due to all the legal jargon. That`s why media update`s Talisa Jansen van Rensburg spoke to communications and information law expert, Dario Milo, to break it down and answer your burning questions.

03/02/2021

This is such a great example of so many marketing things.

1. A meaningful paid partnership with a credible influencer - on brand for both Hippo.co.za AND Brent Lindeque aka Good Things Guy.

2. A beautiful press drop as we call it, also on brand, and we LOVED the wordplay on the box.

3. Last but not least a great initiative to make a difference!

Well done to your marketing & PR team Hippo!

🦛🦛

03/02/2021

So you've taken the step - your business is online!

Now what?

This week AJ discusses the difference between organic social media and digital advertising. If done right it can yield amazing results - at a fraction of the cost of traditional advertising.

https://www.s-elle.com/break-the-brick-mortar-barriers-expose-your-business-online-part-2/

Now we need to talk about how to reach & expose your online business or presence to the right audience at the right time. Say hello to a marketing tool we absolutely love – digital advertising.

29/01/2021

So far 2021 has been good to us with confirmation of new clients 🥂 and current clients ready for a next gear.

On Monday we officially start working with AgriFarmacy SA and their retail division Miss. Piggy. We will be sharing their brand new websites and social media presence as soon as it goes live.

💉💉🩺🩺
🐷🐷🐽🐽

28/01/2021

Managing the business page of an individual is trickier than running a business page. Why? Because it requires collaboration between the marketing team and the individual. Don't get us wrong - creating content is what we do and love, but nothing beats that personal touch that only that individual can bring. It's the cherry on the cake.

It requires the individual to knuckle down and become part of the process - taking ownership, and collaborating with the team. So far our Carrick Partners client - Fred van Niekerk is nr.1 in our book when it comes to showcasing such a successful collaboration, and we used it as a case study yesterday with another client to show them how it's done! Well done Fred - and thank you for the work you put in too - it's what creates the marketing magic!

Just look at his cool post from yesterday, it's informative/educational - we don't know MOS - and personal with a good shot of humour.

You know MOS?!?!

(If you didn’t grow up near a wine cellar, you most likely don’t know what I'm talking about)

On my way to the Swartland yesterday, on the R304 between Stellenbosch and the N1, Koelenhof Wine Cellar was rather creatively advertising: MOS! MOS! MOS! For sale.

I might be lying but it must be 30 years since I’ve tasted MOS. In Rawsonville, it was nothing odd to see a 5L MOSS at a kid’s party. Whether it was on the wrong side of fermentation or not, the parties were memorable.

In the name of curiosity, I hit the brakes and turned in. The MOS didn’t disappoint! The original "nektar oppie tong". Sweet, fruity, velvety and just a hint of its wine destiny.

And to top it all off, an old school friend, Eugene Kinghorn, came walking down the stairs. I had completely forgotten that he heads up Koelenhof's marketing. (and therefore, it was his “MOS te Koop” that had brought me to his tasting room… well done!!)

For the “curious” – go and taste MOS. Due to the unstable nature of the grape juice, you cannot experience this other than at this particular time of year, directly from the wine cellar. It is a unique experience indeed. I will go as far as calling it the “champagne of fruit juices”.

For the "Chef's" - the Moss' taste and effervescence makes for excellent baking. This is after all the secret behind MOSBOLLETJIE bread and rusks. Last night, I couldn’t resist making a quick Cling Peach Bread n’ Butter pudding which I served with Ice-cream and a reduced MOS and ginger syrup. (As lekker as it sounds!)

For the “interested” - MOS is as old as wine itself. (“Wine MUST”). Romans used MUST itself (and the reduced syrup) in their recipes. It apparently still features in some traditional Mediterranean recipes.


For the “knowledge freaks” -

https://en.wikipedia.org/wiki/Must

https://www.facebook.com/koelenhofwinery/photos/mos-is-a-form-of-unfiltered-grape-juice-as-it-exists-before-it-is-put-into-ferme/1513891562244156/

27/01/2021

AJ put some pen to paper on how and why you should take your business online. Are you ready for the next step?

Maybe it’s been on your mind for a while. Maybe you’ve started, but all the digital dashboards, options and jargon is overwhelming. I’m here to tell you, it’s time to face the digital transformation of your business head on.

23/01/2021

René lost her beloved Dad yesterday, and our hearts are broken. Oom Robert was such a kind soul and we will fondly remember seeing him at agricultural shows when he was busy with his beautiful Romagnolas and we were working. Our deepest condolences to René and her sisters and their families. 💔

It is with with great sadness that the Romagnola Cattle Breeders Society of South Africa heard the news that our current President and one of our founding members, past away in hospital yesterday. Robert Selinati was an outstanding stud breeder and a quiet and strong leader. He was someone you could always recon on and was very well received and known in the South African Agricultural community. He would be dearly missed. All our thoughts to his three daughters and his grandchildren. We salute him for his 26 years and full time involvement in the Romagnola breed in South Africa.

13/01/2021

Wat ‘n reuse verlies vir die landbougemeenskap!

Landbouweekblad het met leedwese verneem van die afsterwe van Prof. Mohammed Karaan van die Universiteit van Stellenbosch vroeër vandag aan Covid-19. Dr. Ivan Meyer, Wes-Kaapse minister van landbou, beskryf sy heengaan as 'n reuse verlies vir landbou en die akademiese gemeenskap. Ons innige simpatie met sy naasbestaandes.

Lucille Botha, assistentredakteur van Landbouweekblad, het hierdie foto van hom in 2009 voor sy kantoor in Victoriastraat op sy tuisdorp, Stellenbosch, geneem. Lees hier meer - http://bit.ly/3ics9BQ

13/01/2021

And we are LIVE! At last. Thank you to our amazing website supplier!

Yes, you read that correctly – our very first website launched today – 7 years after the business was born. Aren’t we a bunch of hypocrites! When sitting down with clients our starting point is always the website. Whether you sell sprinklers or cattle or skincare, everything always boils down ...

12/01/2021